Search results for [Exponential Media.] at NC Cardinal

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The bread pet : a sourdough story [audio-enabled device] / by DePalma, Kate,author.(CARDINAL)414814; Verhoeff, Nelleke,illustrator.; Liatis, Maria,narrator.(CARDINAL)827294; Container of (expression):DePalma, Kate.Bread pet.Spoken word (Liatis);

Read by Maria Liatis.Cora promises to keep Uncle JB's Bread Pet alive but didn't anticipate its exponential growth! She needs to come up with a solution -- and fast! This whimsical STEM story of family, creativity and community will inspire young makers to experiment and share their gifts with others. Includes recipes for sourdough starter and sourdough bread.Ages 4-9.Grades 2-3.

Subjects: Picture books.; Children's audiobooks.; Sourdough bread; Baking;

Available copies: 1 / Total copies: 3

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Guerrilla marketing goes green : winning strategies to improve your profits and your planet / by Levinson, Jay Conrad.(CARDINAL)138628; Horowitz, Shel,1956-(CARDINAL)508803;

Includes bibliographical references and index.Foreword / Stephen M R Covey -- Preface: Tastes great and good for you -- Acknowledgments -- If you've already read Principled Profit: Marketing That Puts People First -- Introduction: Green marketing is a mandate from nature -- Part 1: Way Of The Golden Rule -- 1: Because people matter -- Lessons and actions -- 2: Basic concepts -- Road to your success: providing value to others -- Lessons and actions -- 3: Advantages of doing the right thing -- Why responsible companies perform better -- Building trust -- Johnson & Johnson: a lesson in ethical crisis PR -- One part of corporate social responsibility: strategic giving -- Not just corporate, but personal responsibility -- Keys to success and happiness -- Magic triangle: quality, integrity, honesty -- Who wins when you market with quality, integrity, and honesty? -- How the magic triangle positions you better in a tough economy -- Lessons and actions -- 4: Marketing versus adversarial sales -- Marketing instead of sales -- But wait-it gets worse -- Lessons and actions -- 5: Sales the right way -- Three wise sales strategies from the UMass Family Business Center-and one from someone else -- When to say no to a sale -- Lessons and actions -- 6: Expand the model exponentially-by making it personal -- John Kremer and biological marketing -- Bob Burg and winning without intimidation -- Networking that works -- Lessons and actions -- Part 2: New Marketing Mindset -- 7: New marketing matrix -- Pull versus push -- Practical pulls -- Lessons and actions -- 8: Abundance versus scarcity -- Old scarcity paradigm -- Prosperity consciousness paradigm-and its problems -- New vision: not scarcity, not prosperity, but abundance -- Abundance model in business -- Lessons and actions -- 9: Build powerful alliances-with competitors, too -- Turn your competitors into allies -- You've done the hardest part-now, network with complementary businesses -- Social proof-turn your customers and suppliers into evangelists -- It's not about transactions, it's about relationships -- Lessons and actions -- 10: How the abundance paradigm eliminates the need to dominate a market and allows you to better serve your customers -- Death of market share -- Lessons and actions -- 11: Exceptions: are there cases when market share really does matter? -- Major media -- Extremely limited or saturated markets -- Predators -- Crooks -- Lessons and actions -- 12: Some real loyalty programs from big companies -- Saturn -- Nordstrom -- Stop & Shop's two promotions -- Other affinity promotions -- Lessons and actions -- 13: Marketing green -- How you benefit by marketing green -- Packaging and values -- Local as green -- Global as green -- Using the right language -- Don't get stuck in the greenwashing swamp -- Thriving as the bar is raised -- Lessons and actions --Part 3: Hands-On With Cooperative, People-Centered Marketing -- 14: Getting noticed in the noise and clutter: a brief introduction to effective marketing techniques -- Honesty in copywriting -- Copywriting basics -- Lessons and actions -- 15: Practical tools for effective marketing -- Media publicity -- Coverage in do-it-yourself media -- Twenty-first-century toolkit -- Speaking -- Internet discussion groups and social networking sites -- Social media dos and don'ts -- User-friendly Web Sites with newsletters -- Apparel and premiums -- Highly targeted advertising and direct mail -- Guerrilla gifting and sampling -- Triangle of expertise: get paid to do your own marketing -- Lessons and actions -- 16: Give the people what they want -- When satisfaction isn't enough -- Companies that get it -- Shopping as experience and entertainment -- Reputation management in the twenty-first century -- Lessons and actions -- 17: Marketing as social change, and social change as marketing -- Barbara Waugh, corporate revolutionary -- Case Study: Save the Mountain -- Lessons and actions -- 18: Community-focused and charity/social change marketing -- Lessons and actions -- 19: Taking the concept beyond marketing: abundance and sustainability in businesses and in society -- Recap of our core principles -- What could a sustainable future look like? -- Making it happen -- Amory Lovins: Reinventing human enterprise for sustainability -- John Todd: Waste streams into fish food -- Profit by thinking like Lovins and Todd -- Social movement around business ethics -- Lessons and actions -- 20: Abundance and wealth creation -- Powerful product creation -- Lessons and actions -- 21: Resources -- Web links -- More help from Jay and Shel -- Notes -- Index.From the Publisher: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible; Easily turn your customers, suppliers, and even competitors into your unofficial sales force; Understand how to turn business acquaintances into powerful joint-venture partners; Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain-even get paid to do your marketing; Harness the Magic Triangle and the Abundance Principle to skyrocket to success; Find all this and much more within the covers of Guerrilla Marketing Goes Green-your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading-not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."

Subjects: Green marketing.;

Available copies: 3 / Total copies: 3

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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by Silverman, George,1942-(CARDINAL)119997;

Subjects: Word-of-mouth advertising.; Marketing.;

Available copies: 1 / Total copies: 1

On-line resources: Suggest title for digitization;

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The power of podcasting : telling stories through sound / by McHugh, Siobhán,author.;

Includes bibliographical references and index.Prologue: The Seductive Power of Sound -- 1. Podcasting: Why, Who, What -- 2. Appreciating Audio Storytelling: The Backstory -- 3. Radio, Podcasting and Intimacy -- 4. The Aerobic Art of Interviewing -- 5. Milestones in the Podsphere: From Serial to The Daily -- 6. Podcasting as Literary Journalism: S-Town -- 7. Creating a Hit Narrative Podcast, Part 1: Finding the Story -- 8. Creating a Hit Narrative Podcast, Part 2: Under the Hood of The Last Voyage of the Pong Su -- 9. Inclusion, Diversity and Equality: Pushing the Boundaries of Podcasting -- 10. Podcasting: What Next?"The rise of podcasts has been exponential. An audio format that was largely unknown until recently now fills the lives of millions of listeners who can get on with other things at the same time. Podcasts have become an essential part of popular culture,and a new way to absorb information that once might have been read in newspapers, books, or magazines or part of current affairs radio. Indeed, many media platforms also have their own accompanying podcasts and radio has remade itself by becoming "podcastable." In this original book, Siobhàn McHugh-an award-winning podcast creator and teacher-dissects what makes a good podcast and outlines how it is done. How do you tell a complicated and compelling story through sound? How can journalists and newspapersuse podcasts? How can organizations big and small use podcasting to get their message out? Packed with case studies, examples, tips and techniques, this is the first and most authoritative book of its kind"--

Subjects: Podcasts.; Podcasting.; Webcasting.;

Available copies: 2 / Total copies: 2

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The small business online marketing handbook : converting online conversations to offline sales / by Tsai, Annie,1979-(CARDINAL)404275;

Includes bibliographical references (page 173) and index."The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how"--

Subjects: Small business marketing.; Internet marketing.;

Available copies: 1 / Total copies: 1

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Hatching Twitter : a true story of money, power, friendship, and betrayal / by Bilton, Nick,author.(CARDINAL)344574;

#Start -- #Founders. @Ev ; @Noah ; @Jack ; @Biz -- #Noah. Troubled waters ; Status ; Twitter ; Just setting up my Twttr ; The cowboy at the rodeo ; The green benches -- #Jack. A bloody mess ; Chaos again ; And the winner is-- ; The first CEO ; The hundred-million-dollar offer ; Is Twitter down? ; The dressmaker ; Rumor ; Fuck fuck fuck ; Building sand castles underwater ; Calling my parents -- #Ev. The third Twitter leader ; fight or flight ; The marathon man ; Dinner with Al ; Oprah ; Spiraling into Iraq ; The Time 101 ; Iranian revolution ; The accidental billionaire ; The coach and the comedian ; Jack's gone rogue ; Steve Jobs 2.0 ; Russian-roulette relations ; Secret meetings ; The clown car in the gold mine ; A Sunday storm -- #Dick. No adult supervision ; Jack's supervision ; Jack's back! ; Make better mistakes tomorrow ; What's happening?"Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways. Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that shows what happened inside Twitter as it grew at exponential speeds. This is a tale of betrayed friendships and high-stakes power struggles as the four founders-Biz Stone, Evan Williams, Jack Dorsey, and Noah Glass-went from everyday engineers to wealthy celebrities, featured on magazine covers, Oprah, The Daily Show, and Time's list of the world's most influential people. Bilton's exclusive access and exhaustive investigative reporting-drawing on hundreds of sources, documents, and internal e-mails-have enabled him to write an intimate portrait of fame, influence, and power. He also captures the zeitgeist and global influence of Twitter, which has been used to help overthrow governments in the Middle East and disrupt the very fabric of the way people communicate"--Provided by publisher.

Subjects: Biographies.; Twitter (Firm); Twitter.; Internet industry; Online social networks; Businesspeople;

Available copies: 6 / Total copies: 6

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The Sugar Thief / by Mauro, Nancy,1973-author.(CARDINAL)563782;

" A deliciously comedic family melodrama about an imploding social media star, a small-town Italian bakery, the treachery of fame, and the pink-frosted pastry at the heart of it all. YouTuber Sabine Rose is a star about to go supernova. Her baking channel, Sweet Rush, attracts millions, her production team agonizingly crafts her every (appropriate) moment, and her agent has positioned her one good meeting away from landing a Netflix series. But her rise to superstardom still needs a final push, and she has the perfect idea to get herself there: a well-documented visit home to her family's small-town bakery. But when Sabine and her chronically underappreciated producer, Wanda, arrive in the small northern town Sabine hasn't seen in a decade, the planned reunion with her family is quickly lost in chaos (and social media opportunity). The Rose family's master baker--Sabine's father--has just died. With her family spiralling into tragedy and farce, Sabine finds her fame growing exponentially, but also teetering on collapse, thanks to dark secrets unleashed by her father's death. Self-medicating one glass--and one handful of pharmaceuticals--at a time, can she possibly get her act together and drag her fledgling celebrity into the big leagues? Will ever-loyal Wanda, sensing betrayal, kick her boss while she's down? And will the source of the family's fortune, a famous pastry inspired by a carefully guarded old-world secret, fall into the wrong hands? Or will it provide the salvation Sabine so badly needs? Filled with heartache and razor wit, The Sugar Thief is a skewering of contemporary narcissism and an ode to families that leave (almost) everything behind in search of a brighter future."--

Subjects: Novels.; Baker; YouTube;

Available copies: 1 / Total copies: 1

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Infectious generosity : the ultimate idea worth spreading / by Anderson, Chris,1957 January 14-author.(CARDINAL)412622;

Includes bibliographical references (pages 227-242)."From the bestselling author, media pioneer, and curator of TED, an inspiring book about one of humankind's defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future. Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the divisiveness of social media. But as head of TED, Chris Anderson has had a ringside view of the world's boldest thinkers sharing their most uplifting ideas. Inspired by them and the unique insights he gained from how online sharing transformed TED into a global beacon of transformative ideas, he believes there's a pathway back from outrage to optimism. It all comes down to reimagining the role that one of the most fundamental human virtues-generosity-can play in our connected era. What if generosity could become infectious generosity? Anderson shows how the same technologies that have bred negativity can also be mobilized as an exponential force for good, to create chain reactions of generous behavior. Every day, remarkable stories of individual acts of kindness have sparked remarkable ripple effects when shared online, achieving a level of impact never before possible. This book captures some of the most inspiring such stories, revealing their potential to solve problems and make people happier in the process. Gifts of time, talent, connection, and kindness have always been part of what it is to be a good human. But today they can be catalyzed to have world-changing, self-replicating impact. In Infectious Generosity, Anderson offers readers a playbook to fine-tune these actions, to take generosity from invisible to transformative. Infectious Generosity invites readers, as well as companies, investors, and organizations, to give more to the world than they take from it, and to wholeheartedly embrace new forms of infectious generosity. Doing so isn't merely a test of character-our entire future may depend on it. This book shows the way."--

Subjects: Self-help publications.; Generosity.;

Available copies: 15 / Total copies: 18

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Whiplash : how to survive our faster future / by Itō, Jōichi,1966-author.(CARDINAL)550530; Howe, Jeff,1970-author.(CARDINAL)559282;

Includes bibliographical references (pages 265-312).Introduction -- Emergence over authority -- Pull over push -- Compasses over maps -- Risk over safety -- Disobedience over compliance -- Practice over theory -- Diversity over ability -- Resilience over strength -- Systems over objects -- Conclusion."The future," as the author William Gibson once noted, "is already here. It's just unevenly distributed." WHIPLASH is a postcard from that future. The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, just as billions of strangers around the world are suddenly just one click or tweet or post away from each other. When these two revolutions joined, an explosive force was unleashed that is transforming every aspect of society, from business to culture and from the public sphere to our most private moments. Such periods of dramatic change have always produced winners and losers. The future will run on an entirely new operating system. It's a major upgrade, but it comes with a steep learning curve. The logic of a faster future oversets the received wisdom of the past, and the people who succeed will be the ones who learn to think differently. In WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period. From strategically embracing risks rather than mitigating them (or preferring "risk over safety") to drawing inspiration and innovative ideas from your existing networks (or supporting "pull over push"), this dynamic blueprint can help you rethink your approach to all facets of your organization.

Subjects: Massachusetts Institute of Technology. Media Laboratory.; Technological innovations; Technological innovations; Technology and civilization.; Digital communications;

Available copies: 27 / Total copies: 30

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Beer culture in theory and practice : understanding craft beer culture in the United States / by Tyma, Adam W.,1973-editor;

Includes bibliographical references and index.Explores various aspects of craft beer culture, from the perspectives of business, gender, community-building, branding, and culture."Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities"--

Subjects: Beer; Microbreweries; Food habits;

Available copies: 1 / Total copies: 1

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