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The anatomy of buzz : how to create word-of-mouth marketing / by Rosen, Emanuel,1960-;
Includes bibliographical references (pages 283-290) and index.
Subjects: Word-of-mouth advertising.; Marketing.;
Available copies: 2 / Total copies: 4
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Word of mouth marketing: The comic book! / by Sernovitz, Andy.(CARDINAL)545552; Johnson, Cale.; Clester, Shane.(CARDINAL)595522;
Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. It's all the fantastically useful word of mouth ideas from the wildly-popular original in a format that's even easier to read, implement, and share. --
Subjects: Word-of-mouth advertising.; Marketing.;
Available copies: 1 / Total copies: 1
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by Silverman, George,1942-(CARDINAL)119997;
Subjects: Word-of-mouth advertising.; Marketing.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Word of mouth marketing : how smart companies get people talking / by Sernovitz, Andy.(CARDINAL)545552;
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.Pt. 1. The essential concepts. What is word of mouth marketing? ; Deep stuff: six big ideas ; The word of mouth marketing manifesto -- pt. 2. How to do it. The five Ts in action ; Talkers: who will tell their friends about you? ; Topics: What will they talk about? ; Tools: how can you help the message travel? ; Taking part: how can you join the conversation? ; Tracking: what are people saying about you? -- And in the End. Sixteen sure-thing, must-do, awfully easy word of mouth marketing techniques ; Creating your sction plan -- Choose To Be Good -- Afterword: Yet Another Top Ten / Guy Kawasaki.
Subjects: Word-of-mouth advertising.; Marketing.;
Available copies: 1 / Total copies: 1
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Grapevine : the new art of word-of-mouth marketing / by Balter, Dave.(CARDINAL)473112; Butman, John.(CARDINAL)682599;
Subjects: Viral marketing.; Word-of-mouth advertising.;
Available copies: 1 / Total copies: 1
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The referral engine : teaching your business how to market itself / by Jantsch, John.(CARDINAL)482198;
The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
Subjects: Advertising.; Business referrals.; Viral marketing.; Word-of-mouth advertising.;
Available copies: 2 / Total copies: 3
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Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Godin, Seth.(CARDINAL)757050;
Subjects: Word-of-mouth advertising.; Marketing.;
Available copies: 2 / Total copies: 4
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The passion conversation : understanding, sparking, and sustaining word of mouth marketing / by Phillips, Robbin.(CARDINAL)500545; Cordell, Greg,author.; Church, Geno,author.; Moore, John,author.(CARDINAL)738738;
Includes bibliographical references (pages 196-197) and index.
Subjects: Word-of-mouth advertising.; Business referrals.; Marketing.;
Available copies: 3 / Total copies: 3
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Brains on fire : igniting powerful, sustainable, word of mouth movements / by Phillips, Robbin.(CARDINAL)500545;
"How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation, Not the Product Conversation; Movements begin with the conversation; Movements have inspirational leadership; Movements have a barrier of entry; Movements empower people with knowledge; Movements have shared ownership; Movements have powerful identities; Movements live both online and offline; Movements make advocates feel like rockstars; Movements get results"--
Subjects: Word-of-mouth advertising.; Business referrals.; Consumer satisfaction.;
Available copies: 1 / Total copies: 1
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Buzzmarketing : get people to talk about your stuff / by Hughes, Mark,1965-(CARDINAL)470052;
Includes bibliographical references (page (229-233) and index.
Subjects: Word-of-mouth advertising.; Publicity.; Mass media and business.; Marketing.;
Available copies: 1 / Total copies: 2
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Results 1 to 10 of 33 |