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Results 1 to 10 of 701 |

Don't think pink : what really makes women buy--and how to increase your share of this crucial market / by Johnson, Lisa,1967-(CARDINAL)468435; Learned, Andrea.(CARDINAL)468433;
Includes bibliographical references and index.Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of women's roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life transitions : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future.
Subjects: Women consumers.; Marketing.;
Available copies: 1 / Total copies: 1
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Can't buy my love : how advertising changes the way we think and feel / by Kilbourne, Jean.(CARDINAL)764060;
Includes bibliographical references (pages 333-349) and index.
Subjects: Young adult literature.; Young adult literature.; Women consumers.; Women in advertising.;
Available copies: 1 / Total copies: 1
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Women health care consumers : short-changed on medical research and treatment : hearing before the Subcommittee on Housing and Consumer Interests of the Select Committee on Aging, House of Representatives, One Hundred First Congress, second session, July 24, 1990. by United States.Congress.House.Select Committee on Aging.Subcommittee on Housing and Consumer Interests.(CARDINAL)138784;
Includes bibliographical references.
Subjects: Women's health services; Women; Medicine;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Marketing to moms : getting your share of the trillion-dollar market / by Bailey, Maria T.(CARDINAL)665885;
Includes bibliographical references (pages 267-272) and index.
Subjects: Women consumers.; Mothers.; Marketing.; Mothers.;
Available copies: 1 / Total copies: 1
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Why she buys : the new strategy for reaching the world's most powerful consumers / by Brennan, Bridget.(CARDINAL)562287;
Includes bibliographical references and index.A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
Subjects: Marketing.; Women consumers.;
Available copies: 2 / Total copies: 2
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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / by Barletta, Marti.(CARDINAL)672142;
Includes bibliographical references (pages 241-244) and index.
Subjects: Women consumers.; Marketing.; Consommatrices.; Marketing.;
Available copies: 3 / Total copies: 4
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The smart woman's guide to homebuilding : an essential reference for homeowners and builders / by Howard, Dori.(CARDINAL)488856;
Subjects: House construction.; Contractors; Consumer education.; Women consumers.;
Available copies: 2 / Total copies: 2
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The frugal woman's guide to a rich life / by Ragolia, Stacia,1968-(CARDINAL)462341;
The frugal woman manages her money -- The frugal woman goes shopping -- The frugal woman cooks -- The frugal woman organizes, cleans, and saves energy -- The frugal woman decorates -- The frugal woman raises her family -- The frugal woman celebrates holidays -- The frugal woman gives gifts.
Subjects: Consumer education.; Home economics.; Women; Women.; Womyn.;
Available copies: 1 / Total copies: 1
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Get well, stay well : your complete guide to achieving optimum health / by Maleskey, Gale.; Portz, Deanna.;
Subjects: Consumer education.; Health.; Self-care, Health.; Women; Women.; Womyn.;
Available copies: 1 / Total copies: 1
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EVEolution : the eight truths of marketing to women / by Popcorn, Faith.(CARDINAL)361612;
Includes bibliographical references (pages 247-250) and index.
Subjects: Women consumers; Marketing; Women; Sex differences.; Women.; Womyn.;
Available copies: 2 / Total copies: 2
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Results 1 to 10 of 701 |