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Zoom for beginners: the top 5 hidden features to master Zoom Meetings for teachers and take the quality of your audio and video online lessons, webinars, and live stream to the next level / by Taryn, Maxine.;
Zoom is one of the most popular services for online lessons and meetings, video conferencing, webinars, live stream and so forth. Nowadays Zoom helps specially educators and teachers to continue to work well, and students to learn comfortably from home. [Amazon.]
Subjects: Windows XP Guides.; SharePoint Guides.; Website Analytics.;
Available copies: 2 / Total copies: 2
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Introduction to Google Analytics: a guide for absolute beginners / by Kelsey, Todd,author.(CARDINAL)667265; Lyon, Brandon,author.;
Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification."Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.
Subjects: Google Analytics.; Web usage mining.; Internet users;
Available copies: 2 / Total copies: 3
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Using digital analytics for smart assessment / by Farney, Tabatha,author.(CARDINAL)802207;
Includes bibliographical references and index.Part I. The digital analytics process / Tabatha Farney -- Understanding digital analytics -- Collecting the data : tools and data points you should know -- Analyzing digital data : digital analytics and data analysis tools -- Digital analytics in practice : how helpful is your online content? -- Using digital analytics for collection development -- Part II. Expanding the digital analytics process -- On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum -- Ensuring data privacy in a library learning analytics database / Michael D. Doran -- Creating the library data dashboard / Laura Costello and Heath Martin -- The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo -- Using digital analytics to assess your social media marketing efforts / Joel Tonyan.Your library has collected massive amounts of data, and the decision-making process requires that you analyze it. Digital analytics focuses on the digital data: from library websites, electronic resources, online collections, and even social media. Farney presents technical advice that you can use to develop your own digital analytics projects, and includes contributed essays that tackle the challenges your library will face.
Subjects: Libraries; Library administration; Library users; Library Web sites; Online library catalogs; Electronic information resources; Web usage mining.; Information visualization.;
Available copies: 1 / Total copies: 1
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NIOSH pocket guide to chemical hazards and other databases. by National Institute for Occupational Safety and Health.(CARDINAL)142572;
System requirements: Windows 95/98/NT; CD-ROM drive.
Subjects: Databases.; Chemicals; Hazardous substances;
Available copies: 7 / Total copies: 7
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Computer programming : from Ada Lovelace to Mark Zuckerberg / by Doudna, Kelly,1963-author.(CARDINAL)651214;
Includes index.Computing life -- Programming preview -- Hefty hardware -- Terrific transitions -- Fast forward -- Great graphics -- Incredible Internet -- Mobile might -- A future in the cloud."Explore the exciting history of computer programming from Babbage's Analytical Engine, through ENIAC, punch cards, and the cloud! Readers will learn about the amazing scientists, inventors, and innovators throughout history whose work shaped the course of computer science. Table of contents, diagram, fun facts, a glossary, and an index are included." --Publisher's website.3-6.860LAccelerated Reader AR
Subjects: Biographies.; Lovelace, Ada King, Countess of, 1815-1852; Zuckerberg, Mark, 1984-; Computer programmers; Computer science; Software engineering; Inventors;
Available copies: 4 / Total copies: 4
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Dr. Z : the lost memoirs of an irreverent football writer / by Zimmerman, Paul,1932-2018,author.(CARDINAL)352822; King, Peter,1957-editor.(CARDINAL)352821;
Foreword / Peter King -- Introduction / Linda Bailey Zimmerman -- Mine eyes have seen the glory -- Centrique to freaque -- Boxing Ernest Hemingway -- Journalism -- Super Bowl memories -- Diary of a madman -- All-time teams -- Urgent dispatch from Comrade Kalugin -- Olympics -- Quarterbacks -- Wine -- Collecting -- Authority -- National anthem."During his nearly 50 years of sportswriting, including 28 at Sports Illustrated, readers of Dr. Z came to expect a certain alchemical, trademark blend: words which were caustic and wry, at times self-deprecating or even puzzling, but always devilishly smart with arresting honesty. A complex package, that's the Doctor. The one-time sparring partner of Ernest Hemingway, Paul Zimmerman is one of the modern era's groundbreaking football minds, a man who methodically charted every play while generating copious notes, a human precursor to the data analytics websites of today. In 2008, Zimmerman had nearly completed work on his personal memoirs when a series of strokes left him largely unable to speak, read, or write. Compiled and edited by longtime SI colleague Peter King, these are the stories he still wants to see told. Dr. Z's memoir is a rich package of personalities, stories never shared about such characters as Vince Lombardi, Walter Payton, Lawrence Taylor, and Johnny Unitas. Even Joe Namath, with whom Zimmerman had a legendary and well-documented 23-year feud, saw fit to eventually unburden himself to the remarkable scribe. Also included are Zimmerman's encounters with luminaries and larger-than-life figures outside of sports, notably Donald Trump, Rupert Murdoch, and Hunter S. Thompson. But not to be missed are Zimmerman's quieter observations on his own life and writing, witticisms and anecdotes which sway between the poignant and hilarious. No matter the topic, Dr. Z: the Lost Memoirs of an Irreverent Football Writer proves essential, compelling reading for sports fans old and new"
Subjects: Autobiographies.; Zimmerman, Paul, 1932-2018.; Sportswriters; Football;
Available copies: 3 / Total copies: 3
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SEO for dummies / by Kent, Peter,1957-author.; John Wiley & Sons.;
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. *Develop a search strategy and use new SERP features *Maximize the effects of personalized search *Analyze results with improved analytics tools *Optimize voice search strategies. There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Subjects: Web search engines.; Internet marketing.; Internet searching.; Web sites;
Available copies: 1 / Total copies: 1
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Creating a website / by MacDonald, Matthew,author.(CARDINAL)278735;
Includes bibliographical references and index.Chapter 13: Blogs -- Understanding blogs -- Popular blogs -- Syndication -- Blog hosting and software -- Getting started with blogger -- Creating a blog -- Creating formatted posts -- Managing a blog -- Tweaking common settings -- Configuring your blogger profile -- Giving your blog a custom domain name -- Customizing your template -- Managing comments -- Chapter 14: Making Money With Your Site -- Money-making the Web way -- Google AdSense -- Signing up for AdSense -- AdSense interface -- Creating an ad -- Placing ads in your Web pages -- Google-powered searches -- Amazon associates -- Signing up as an associate -- Generating associate links -- PayPal merchant tools -- Signing up with PayPal -- Accepting payments -- Building a shopping cart -- Withdrawing your money -- Chapter 15: JavaScript: Adding Interactivity -- Understanding JavaScript -- Server-side and client-side programming -- Scripting languages -- JavaScript 101 -- <script> element -- Variables -- Functions -- External script files -- Dynamic HTML -- HTML objects -- Events -- Image rollovers -- Collapsible text -- Interactive forms -- Scripts on the Web -- Finding a simple script -- JavaScript libraries -- Web widgets -- Chapter 16: Fancy Buttons And Menus -- Fancy buttons -- Creating your button pictures -- Making a rollover effect with CSS -- Picture-with-text buttons -- Picture-less buttons -- Fancy menus -- Do-It-yourself collapsible menus -- Third-party menus -- Chapter 17: Audio And Video -- Understanding multimedia -- Linking, embedding, and hosting -- Types of multimedia files -- Basic background music -- <embed> element -- Embedded audio options -- Flash MP3 players -- Premiumbeat player: playing a song list -- Yahoo player: playing all your links -- Flashtrak loops -- Video clips -- Preparing video -- Linking to and embedding video -- Flash video -- Video in HTML5 -- Uploading your videos to YouTube -- Signing up with YouTube -- Preparing a video -- Uploading a video -- Watching a video -- Appendix A: HTML Quick Reference -- Appendix B: Useful Websites -- Index.Chapter 6: Style Sheets -- Style sheet basics -- Three types of styles -- Anatomy of a rule -- Attaching a style sheet to a page -- Using an internal style sheet -- Using inline styles -- Cascade -- Inheritance -- More powerful selectors -- Class selectors -- id selectors -- Colors -- Specifying a color -- Finding the right color -- Text alignment and spacing -- Alignment -- Spacing -- White space -- Basic fonts -- Specifying a font -- Finding the right font -- Font sizes -- Embedded fonts -- Web formats for fonts -- Using a font kit -- Using your own fonts -- Borders -- Basic borders -- Making better borders -- Using borders with tables -- Tutorial: building a style sheet -- Creating a well-structured style sheet -- Saving work with the <div> element -- Saving work with contextual selectors -- Chapter 7: Adding Graphics -- Understanding images -- <img> element -- Alternate text -- Picture size -- File formats for graphics -- Putting pictures on colored backgrounds -- Images and styles -- Inline images in text -- Borders -- Wrapping text around an image -- Adding captions -- Background images -- Techniques with graphics -- Graphical text -- Backgrounds for other elements -- Graphical bullets in a list -- Finding free art -- Chapter 8: Linking Pages -- Understanding the anchor -- Internal and external links -- Relative links and folders -- Changing link colors and underlining -- Mailto links -- Image links and image maps -- Adding bookmarks -- When good links go bad -- Site management -- Link checkers -- Using redirects -- Chapter 9: Page Layout -- Challenge of screen space -- Style-based layout -- Structuring pages with the <div>element -- Floating boxes -- Fixed boxes -- Creating a layout with multiple columns -- Building a fixed-width layout -- Creating a resizable layout -- Maximum width: the safety net -- Stretching column height -- Super-flexible sites: the Zen of Web design -- Few more layout techniques -- Layering -- Combining absolute and relative positioning -- Sizing tables -- Chapter 10: Multipart Pages -- Understanding multipart pages -- Server-side includes -- Page templates -- Understanding page templates -- Creating a new page template -- Anatomy of a page template -- Using a page template -- Chapter 11: Introducing Your Site To The World -- Your Website promotion plan -- Making your site search-engine friendly -- Choose meaningful page titles -- Include a page description -- Supply alternate text for all your images -- Use descriptive link text -- Don't try to cheat -- Registering with directories -- Open directory project -- Yahoo directory -- Registering with search engines -- Rising up in the search rankings -- Hiding from search engines -- Google Webmaster tools -- Tracking visitors -- Understanding Google analytics -- Signing up for Google analytics -- Examining your Web traffic -- Chapter 12: Website Promotion -- Spreading the word -- Shameless self-promotion -- Google places -- Google adwords -- Return visitors -- Transforming a site into a community -- Fostering a Web community -- Website community tools -- Email newsletters -- Twitter -- Groups -- Facebook --Missing credits -- Introduction -- Chapter 1: Preparing For The Web -- Introducing the World Wide Web -- Web browsers -- Web servers -- Planning a Website -- Types of sites -- Lifespan of your site -- Practice good design -- Ingredients of a Website -- Chapter 2: Creating Your First Page -- Introducing HTML: The Language of the Web -- Cracking open an HTML file -- Seeing the HTML of a live Web page -- Creating an HTML file -- HTML, XHTML, and HTML5 -- HTML tags -- What's in a tag -- Understanding elements -- Nesting elements -- HTML document -- Document type definition -- Basic skeleton -- Adding content -- Structuring text -- Where are all the pictures? -- 10 most important elements (and a few more) -- Checking your pages for errors -- Chapter 3: Putting Your Page On The Web -- How Web hosting works -- Understanding the URL -- How browsers analyze a URL -- Domain names -- Choosing the right domain name -- Searching for a name -- Registering your name -- Free domain names -- Getting Web space -- Assessing your needs -- Choosing your host -- Free Web hosts -- Transferring files -- FTP -- Browser-based uploading -- Chapter 4: Power Tools -- Choosing your tools -- Types of Web page editors -- Finding a free Web page editor -- Professional HTML editors -- Working with your HTML editor -- Starting out -- Multiple views -- Creating a Web page in code view -- Creating a Web page in WYSIWYG view -- Managing a Website -- Defining a site in Expression Web -- Uploading a site in Expression Web -- Defining a site in Dreamweaver -- Uploading a site in Dreamweaver -- Chapter 5: Text Elements -- Understanding text and the Web -- Logical structure vs physical formatting -- CSS (cascading style sheets) -- HTML elements for basic text -- Paragraphs -- Line breaks -- Headings -- Horizontal lines -- Preformatted text -- Quotes -- Divisions and spans -- HTML elements for lists -- Ordered lists -- Unordered lists -- Definition lists -- Nesting lists -- HTML elements for tables -- Basic table -- Cell spans -- Inline formatting -- Text formatting: italics and bold -- Few more formatting elements -- Special characters -- Non-English languages --Overview: Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need. Plan your site: create web pages by learning the basics of HTML and HTML5; Control page design with CSS: format text, images, links, tables, and other elements; Attract visitors: ensure that people can find your site through popular search engines; Build a community: add forums, fresh content, and a feedback form to encourage repeat visits; Get smart: use free tools to identify your site's strengths and weaknesses; Create your own blog: post your musings with a free blog-hosting service; Bring in cash: host Google ads, sell Amazon's wares, or push your own products; Add pizzazz: include audio, video, interactive menus, and more.
Subjects: Web sites;
Available copies: 2 / Total copies: 3
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / by Rowles, Daniel.(CARDINAL)405081;
Includes bibliographical references (pages 255-262) and index.Machine generated contents note: List of figures -- Foreword -- AcknowledgementsIntroductionPart One Mobile marketing in perspective01 Introduction02 Understanding the mobile consumer -- Technology for the sake of technology -- User journey and context -- Mobile and multi-channel marketing -- User journey examples -- Local intent -- Content marketing -- The stages of the user journey -- Value proposition and user journey03 Technology change and adoption -- Forty years of radical change -- Integrated devices -- Smartphone adoption -- Global variations -- Benchmarking marketing activity04 Disruption and integration -- The death of in-store retail -- Convenience, choice and transparency -- Business culture -- Single customer view -- Next step: marketing automation -- Mobile as a change enabler05 Devices, platforms and technology: why it doesn't matter -- Mobile-compatible is not mobile-optimized -- Technology challenges -- Audience segmentation -- Frictionless technology06 Mobile statistics summary -- Breakdown of regions -- Smartphone adoption levels -- Mobile broadband subscriptions -- Breakdown of mobile operating systems worldwide -- QR codes, NFC and other technologies -- Mobile social media usage by region07 The future of mobile marketing -- Exponential development -- Technology as an enabler -- The near future -- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08 Introduction09 Mobile sites and responsive design -- Start with the fundamentals -- Mobile site options -- Mobile design principles: mobile sites vs desktop sites -- Technology and jargon in perspective -- What responsive design really means -- The 3-step quick and dirty guide to a responsive website -- A user-centred approach to mobile -- Mobile sites: conclusions10 How to build an app -- Bolstering value proposition -- The app-building process -- Specification and wireframing -- Interaction and visual design -- Technical development and testing -- App store submission -- App marketing -- App maintenance -- Customer support -- Freelancers vs agencies -- Native apps vs web apps -- Platform wars -- Building an app: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience -- Informing your social media approach -- Real-world integration sharing -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12 Mobile search -- Defining mobile search -- Desktop vs mobile results -- Search engine optimization (SEO) -- Link building -- Mobile SEO: conclusions -- Paid search -- PPC fundamentals -- PPC considerations -- Working with PPC agencies -- Mobile SEO and PPC working together -- Mobile search: conclusions13 Mobile advertising -- Mobile advertising objectives -- App advertising -- Ad networks vs media owners -- Targeting options -- Creative options -- Mobile ad features -- Ad reporting and analytics -- Mobile advertising: conclusions14 Augmented reality (AR) and real-world integration -- Adoption levels -- Location-based services -- Location check-ins15 Quick Response (QR) codes -- QR codes in perspective -- Practical applications -- QR code adoption -- The most important thing to understand about QR codes -- Making your QR code beautiful -- Practical guide to using QR code in the real world -- The future of QR codes -- QR codes: conclusions16 Near field communication (NFC) -- The early NFC elephant in the room -- NFC adoption -- Mobile payments -- The internet of things17 Short messaging service (SMS) -- SMS is personal -- Types of SMS communications -- SMS short codes -- SMS app links -- SMS: conclusions18 Mobile analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-Channel Funnels -- App-specific reports -- Tracking codePart Three Mobile marketing checklists19 Introduction20 Checklists -- Mobile marketing strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21 Conclusions -- References."Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits"--
Subjects: Internet advertising.; Internet marketing.; Mobile commerce.; Mobile communication systems.; Telemarketing.;
Available copies: 2 / Total copies: 2
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Mapping Europe / by Rockett, Paul,author.(CARDINAL)408083; Ruffle, Mark,illustrator.(CARDINAL)691226;
Where is Europe? -- Countries -- Dividing and uniting Europe -- Regions of Europe -- Climates -- Wildlife -- Natural landmarks -- Human-made landmarks -- Industries -- Mapping capital cities -- Sports -- Culture -- Food and drink."Detailed photos and full-color maps help take readers on a fascinating visual journey through Europe! This book's appealing format highlights the facts about the human and physical geography of the continent. Readers will put their analytical skills to use to interpret different types of maps as sources of information, from physical maps that show the region's landmarks to political maps that teach about the region's countries to interesting cultural and thematic maps."--Publisher's website.1050L
Subjects: Cartography;
Available copies: 4 / Total copies: 4
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