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The extreme searcher's guide to Web search engines : a handbook for the serious searcher / by Hock, Randolph,1944-(CARDINAL)213437;
Search engines in general -- Common searching options -- AltaVista -- Excite -- Fast search -- Google -- HotBot -- Lycos -- Northern light -- Yahoo! -- Meta-search engines tools -- Other search engines and keeping up.
Subjects: Web search engines.;
Available copies: 1 / Total copies: 1
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The extreme searcher's Internet handbook : a guide for the serious searcher / by Hock, Randolph,1944-author.(CARDINAL)213437;
MARCIVE 6/10/13Basics for the serious searcher -- Directories and portals -- Search engines : the basics -- Search engines : the specifics -- Discussion groups, forums, newsgroups, and their relatives -- An internet reference shelf -- Sights and sounds : finding images, audio, and video -- News resources -- Finding products online -- Your own place on the Web : participating and publishing.This fully revised handbook details what users must know to take full advantage of internet search tools and resources. From the latest online tools to the new and enhanced services offered by standbys Google and Yahoo!, this revamped edition also features chapters on popular social networking sites such as Twitter, YouTube, Facebook, and LinkedIn as well as a collection of up-to-date screenshots for visual reference.
Subjects: Web search engines.;
Available copies: 1 / Total copies: 3
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Authoritative guide to Web search engines / by Maze, Susan.(CARDINAL)212055; Moxley, David.(CARDINAL)212057; Smith, Donna J.(CARDINAL)212056;
Includes bibliographical references and index.
Subjects: World Wide Web.; Web search engines.;
Available copies: 1 / Total copies: 1
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How to do everything with Google tools / by Baker, Donna L.,1955-(CARDINAL)276042;
A guide to using Google's communication and business tools that explains each of Google's products and services and offers step-by-step instructions for maximizing each of the applications.
Subjects: Google.; Web search engines.;
Available copies: 1 / Total copies: 1
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The complete idiot's guide to search engine optimization / by Miller, Michael,1958-(CARDINAL)198072;
Understanding search engines -- Optimizing your website for search engines -- Other types of organization -- Analyzing your site's performance -- Managing a complete search engine marketing plan."In this Complete Idiot's Guide you get a simple overview of how search engines and search engine optimization (SEO) work; powerful pointers for optimizing your site's keywords, tags, and designs; a foolproof explanation of how SEO strategies can enhance your company's marketing plan; Jargon-free tips for making blogs and videos search engine friendly."--p.[4] of cover.
Subjects: Web sites; Search engines.;
© c2009., Alpha Books,
Available copies: 1 / Total copies: 1
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The joy of search : a Google insider's guide to going beyond the basics / by Russell, Daniel M.,1955-author.(CARDINAL)865888; Massachusetts Institute of Technology,issuing body.(CARDINAL)138221;
Includes bibliographical references (pages 303-316) and index.1. Introduction: How you can harness the power of online research - why you should improve your online researching skills -- 2. Finding a mysterious location somewhere in the world : how to use multiple information sources to zero in on a resource -- 3. Do lakes in Africa sometimes explode? : how to focus your search with "site:" and using specialized terms -- 4. Things you notice while traveling : how and when to switch search modes to find information -- 5. Is that plant poisonous or not? : how to find highly localized and domain-specific information -- 6. What's the most likely way you'll die? : how to be explicit about what you're searching to find (and why that matters) -- 7. When would you want to read the Italian Wikipedia? : how to look for information from other languages in Wikipedia and other sources -- 8. Why are the coasts so different? : how to use online maps resources to answer broad geographic questions -- 9. Mysterious mission stars : how to read snippets in the search results and pay attention to search details -- 10. When was oil first discovered in California? : how to discover and work through multiple competing claims in online resources -- 11. Can you die from apoplexy or rose catarrh? : how to find (and use) old, sometimes-archaic or obsolete terminology -- 12. What's that wreck just offshore? : how to find archival imagery and use metadata from photographs -- 13. Do flies have the pattern of a spider on their wings? : How to check the credibility of a resource you've found -- 14. What's the connection between "The star-spangled banner" and the general who burned the White House? : how to search for vaguely remembered connections between ideas -- 15. What causes the barren zones around some plants? : how to know when you should go offline and do research in the real world -- 16. Is Abyssinia the same as Eritrea? : how to find additional context information for your research -- 17. The mystery of the parrotfish, or Where does that white sand really come from? : how to triangulate multiple sources to find a definitive answer -- 18. Did Perry ever visit the island of Delos? : how to follow a long chain of references to the ultimate answer -- 19. On being a great searcher : rules of thumb for asking great questions -- 20. The future of online search : why the research skills you learn today will continue to be useful in the future.We all know how to look up something online by typing words into a search engine. We do this so often that we have made the most famous search engine a verb" we Google it--"Japan population" or "Nobel Peace Prize" or "poison ivy" or whatever we want to know. But knowing how to Google something doesn't make us search experts; there's much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell shows us how to be great online researchers. We don't have to be computer geeks or a scholar searching out obscure facts; we just need to know some basic methods. Russell demonstrates these methods with step-by-step searches for answers to a series of intriguing questions--from "what is the wrong side of a towel?" to "what is the most likely way you will die?" Along the way, readers will discover essential tools for effective online searches--and learn some fascinating facts and interesting stories. Russell explains how to frame search queries so they will yield information and describes the best ways to use such resources as Google Earth, Google Scholar, Wikipedia, and Wikimedia. He shows when to put search terms in double quotes, how to use the operator (*), why metadata is important, and how to triangulate information from multiple sources. By the end of this engaging journey of discovering, readers will have the definitive answer to why the best online searches involve more than typing a few words into Google--Dust jacket flap.
Subjects: Informational works.; Internet research.; Internet searching.; Web search engines.;
Available copies: 3 / Total copies: 3
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Marketing in the age of Google : your online strategy is your business strategy / by Fox, Vanessa,1972-(CARDINAL)498899;
Includes bibliographical references and index.How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
Subjects: Internet marketing.; Internet searching.; Web search engines.;
Available copies: 2 / Total copies: 2
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Google power search: the essential guide to finding anything online with Google / by Spencer, Stephan.;
What would happen to your productivity if your Web searches always quickly returned the most relevant results? Over the course of a year, you could recover days of time wasted on inefficient searches and irrelevant results; and by mastering Google’s search refinement operators and lesser-known features, hard-to-find information such as market research and competitive intelligence would become accessible to you. This book will show you how to find what you need quickly and accurately.
Subjects: Google.; Internet searching.; Web search engines.;
Available copies: 1 / Total copies: 1
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Marketing in the age of Google : your online strategy IS your business strategy / by Fox, Vanessa,1972-(CARDINAL)498899;
Includes bibliographical references and index."Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
Subjects: Internet marketing.; Internet searching.; Web search engines.;
Available copies: 2 / Total copies: 2
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The information specialist's guide to searching & researching on the Internet & the World Wide Web / by Ackermann, Ernest C.(CARDINAL)206389; Hartman, Karen.(CARDINAL)212565;
Includes index.Introduction to the Internet and the World Wide Web -- Browser essentials -- Managing and using information from the Internet and the Web -- Using the World Wide Web for research -- Directories and virtual libraries -- Search strategies for search engines -- Using search engines -- Specialized databases -- Searching library catalogs -- Searching archives, downloading files -- Finding email addresses, phone numbers, and maps -- Searching email discussion group archives and Usenet newsgroup archives -- Evaluating information found on the WWW -- Citing Web and Internet resources -- Putting it all together: a sample research project -- Appendices -- Glossary -- Index.
Subjects: Internet searching.; Web search engines.;
Available copies: 1 / Total copies: 1
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