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Micromarketing : get big results by thinking and acting small / by Verdino, Greg.(CARDINAL)501852;
Includes bibliographical references and index.
Subjects: Marketing.; Target marketing.; Internet marketing.;
Available copies: 1 / Total copies: 1
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Epic content marketing : break through the clutter with a different story, get the most out of your content, and build a community in Web3 / by Pulizzi, Joe,author.(CARDINAL)494493; Piper, Brian(Web content consultant),author.;
Includes bibliographical references and index."From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations' marketing plans"--
Subjects: Marketing; Social media.; Internet marketing.; Target marketing.;
Available copies: 1 / Total copies: 1
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Target marketing for non-profit organizations / by Bryant, Barbara.(CARDINAL)174555; Nichols, Judith E.(CARDINAL)202611; Wilkinson, George,1935-(CARDINAL)167787; American Demographics, Inc.(CARDINAL)191974;
Subjects: Nonprofit organizations;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Target marketing for the small business : researching, reaching and retaining your target market / by Pinson, Linda.(CARDINAL)769666; Jinnett, Jerry.(CARDINAL)769667;
Subjects: Small business;
Available copies: 1 / Total copies: 1
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Changing the game : how video games are transforming the future of business / by Edery, David,1976-(CARDINAL)491723; Edery, David,1976-(CARDINAL)491723; Mollick, Ethan,1975-(CARDINAL)491724;
Includes bibliographical references and indexes.
Subjects: Video games industry.; Target marketing.;
Available copies: 2 / Total copies: 2
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The Hawke method : the three principles of marketing that made over 3,000 brands soar / by Huberman, Erik,author.;
The Hawke method -- The marketing tripod -- Filling the funnel -- Choosing the right advertising channels -- Word-of-mouth -- Partnerships -- Press relations -- Nurturing 101 -- Converting customers -- Increasing lifetime value -- Tools & tactics -- Do you trust me? -- Third-party validation -- Brand -- The future of marketing."Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition" --
Subjects: Marketing.; Branding (Marketing); Internet marketing.; Social marketing.; Target marketing.; Success in business.;
Available copies: 2 / Total copies: 3
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Meatball sundae : is your marketing out of sync? / by Godin, Seth.(CARDINAL)757050;
Subjects: Marketing; Marketing; Product differentiation.; Target marketing.;
Available copies: 2 / Total copies: 2
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Fun Inc. : why gaming will dominate the twenty-first century. by Chatfield, Tom,1980-(CARDINAL)555710;
Subjects: Target marketing.; Video games industry;
Available copies: 1 / Total copies: 1
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Be the elephant! : build a bigger, better business / by Kaplan, Steve,1960-(CARDINAL)472739;
Beginnings -- On solid ground -- Role of sales -- As big as you can be -- Creating value -- Killer mistakes.
Subjects: Consumer satisfaction.; Success in business.; Target marketing.;
Available copies: 8 / Total copies: 8
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Breaking up America : advertisers and the new media world / by Turow, Joseph.(CARDINAL)719974;
Includes bibliographical references (pages 201-230) and index.
Subjects: Advertising; Target marketing;
Available copies: 1 / Total copies: 1
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