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Invisible influence [sound recording] : the hidden forces that shape behavior / by Berger, Jonah,author.; Nobbs, Keith,1979-narrator.;
Read by Keith Nobbs.Explores the subtle social influences that affect everyday and long-term decisions, drawing on research from various disciplines to raise awareness of social influence and how to embrace or resist it to make healthier choices.
Subjects: Audiobooks.; Social influence.;
Available copies: 1 / Total copies: 1
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Fool proof : how fear of playing the sucker shapes our selves and the social order-and what we can do about it / by Wilkinson-Ryan, Tess,author.(CARDINAL)860427;
Includes bibliographical references (pages 249-268) and index."Moral psychologist Tess Wilkinson-Ryan examines what she calls the 'sucker construct,' the fear of being taken advantage of--of being a sucker--and its outsized role in the shaping of our lives and our world"--
Subjects: Social pressure.; Social influence.; Influence (Psychology); Social choice.;
Available copies: 6 / Total copies: 7
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Influencer marketing strategy : how influencers can help grow your business / by Glenister, Gordon,author.;
Includes bibliographical references and index."Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy"--
Subjects: Marketing; Social influence.; Social media.; Internet marketing.;
Available copies: 0 / Total copies: 1
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Invisible influence : the hidden forces that shape behavior / by Berger, Jonah,author.(CARDINAL)401704;
Subjects: Social influence.; Influence (Psychology); Behavior modification.; Social choice.;
Available copies: 17 / Total copies: 20
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Social media influencers / by Doyle, Abby Badach,author.;
Includes bibliographical references and index."It seems crazy, but you really can make hundreds of thousands of dollars just by posting pictures online. "Social media influencer" is a real job for many people-and even their pets! This on-trend title is filled with relatable examples similar to the posts young readers may see in feeds every day. Better yet, this book is a sneaky way to teach critical thinking skills, like how to spot an advertisement and why it matters if your favorite Instagrammer was paid to review a product. Even reluctant readers will be hooked by this fun and educational look behind the scenes!"--
Subjects: Social media; Success in business; Social media.;
Available copies: 2 / Total copies: 2
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Under the influence : putting peer pressure to work / by Frank, Robert H.,author.(CARDINAL)136347;
Includes bibliographical references and index."From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists have long understood, social environments profoundly shape our behavior, sometimes for the better, but often for the worse. Less widely noted is that social influence is a two-way street: Our environments are in large part themselves a product of the choices we make. Society embraces regulations that limit physical harm to others, as when smoking restrictions are defended as protecting bystanders from secondhand smoke. But we have been slower to endorse parallel steps that discourage harmful social environments, as when regulators fail to note that the far greater harm caused when someone becomes a smoker is to make others more likely to smoke. In Under the Influence, Robert Frank attributes this regulatory asymmetry to the laudable belief that individuals should accept responsibility for their own behavior. Yet that belief, he argues, is fully compatible with public policies that encourage supportive social environments. Most parents hope, for example, that their children won't grow up to become smokers, bullies, tax cheats, sexual predators, or problem drinkers. But each of these hopes is less likely to be realized whenever such behaviors become more common. Such injuries are hard to measure, Frank acknowledges, but that's no reason for policymakers to ignore them. The good news is that a variety of simple policy measures could foster more supportive social environments without ushering in the dreaded nanny state or demanding painful sacrifices from anyone"--
Subjects: Social pressure.; Social influence.; Social planning.; Vices.;
Available copies: 1 / Total copies: 1
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The influential mind : what the brain reveals about our power to change others / by Sharot, Tali,author.(CARDINAL)346486;
Includes bibliographical references and index.(Priors) Does evidence change beliefs? -- (Emotion) How we were persuaded to reach for the moon -- (Incentives) should you scare people into action? -- (Agency) How you obtain power by letting go -- (Curiosity) What do people really want to know? -- (State) What happens to minds under threat? -- (Others, part I) Why do babies love iPhones? -- (Others, part II) Is "unanimous" as reassuring as it sounds? -- The future of influence?"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
Subjects: Influence (Psychology); Social influence.; Attitude change.; Neuropsychology.;
Available copies: 4 / Total copies: 4
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Microtrends squared : the new small forces driving the big disruptions today / by Penn, Mark J.,author.(CARDINAL)486288; Fineman, Meredith,author.(CARDINAL)678611;
Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.
Subjects: Social influence.; Social change.;
Available copies: 2 / Total copies: 2
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You're invited : the art and science of cultivating influence / by Levy, Jon(Behavior scientist),author.;
Includes bibliographical references (pages 239-245) and index."The founder of a network of influencers from the worlds of business, science, art, sports, and nonprofits, Jon Levy, explains the social science behind connecting with people and creating lasting communities"--
Subjects: Persuasion (Psychology); Social influence.;
Available copies: 5 / Total copies: 5
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Cancel culture dictionary : a helpful guide to winning the war on fun / by Failla, Jimmy,author.(CARDINAL)883990;
"A series of articles, listed alphabetically, about cancel culture"--
Subjects: Cancel culture.; Public opinion.; Social distance.; Social influence.;
Available copies: 5 / Total copies: 5
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Results 1 to 10 of 2,466 |