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Results 1 to 10 of 869 |

The superstar show of government / by Schwartzenberg, Roger-Gérard.(CARDINAL)160243;
Bibliography: pages 289-308.
Subjects: Public relations and politics.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Branding for the public sector : creating, building and managing brands people will value / by Temporal, Paul.(CARDINAL)419432;
Includes bibliographical references and index.The importance of branding and building brand strategy. The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand: visions, values, emotions and personalities -- Brand positioning -- Implementing and managing public sector brands. Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding."From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--"This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
Subjects: Government marketing.; Government publicity.; Public relations and politics.; Branding (Marketing);
Available copies: 1 / Total copies: 1
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Subliminal politics : myths & mythmakers in America / by Nimmo, Dan D.(CARDINAL)121750; Combs, James E.(CARDINAL)145426;
Includes bibliographical references and index.
Subjects: Communication in politics; Public relations and politics.; Myth.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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The permanent campaign : inside the world of elite political operatives / by Blumenthal, Sidney,1948-(CARDINAL)153617;
Subjects: Campaign management; Political campaigns; Public relations and politics.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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All the worst humans : how I made news for dictators, tycoons, and politicians / by Elwood, Phil(Philip),author.(CARDINAL)894958;
Includes bibliographical references."A bridge-burning, riotous memoir by a top PR operative in Washington who exposes the secrets of the $129-billion industry that controls so much of what we see and hear in the media-from a man who used to pull the strings, and who is now pulling back the curtain. After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that's made him so successful. The first step is revealing exactly what he's been up to for the past twenty years-and it isn't pretty. Elwood has worked for a murderer's row of clients, including Gaddafi, Assad, and the government of Qatar-namely, the bad guys. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public-not shying away from the gritty details of his unlikely career. This is a piercing look into the corridors of money, power, politics, and control, all told in Elwood's disarmingly funny and entertaining voice. He recounts a four-day Las Vegas bacchanal with a dictator's son, plotting communications strategies against a terrorist organization in Western Africa, and helping to land a Middle Eastern dictator's wife a glowing profile in Vogue on the same time the Arab Spring broke out. And he reveals all his slippery tricks for seducing journalists in order to create chaos and ultimately cover for politicians, dictators, and spies-the industry-secret tactics that led to his rise as a political PR pro. Along the way, Phil walks the halls of the Capitol, rides in armored cars through Abuja, and watches his client lose his annual income at the roulette table. But as he moved up the ranks, he felt worse and worse about the sleaziness of it all-until Elwood receives a shocking wake-up call from the FBI. This risky game nearly cost Elwood his life and his freedom. Seeing the light, Elwood decides to change his ways, and his clients, and to tell the full truth about who is the worst human"--
Subjects: Autobiographies.; Elwood, Phil (Philip); Public relations and politics.; Communication in politics.; Political consultants; Public relations consultants;
Available copies: 11 / Total copies: 14
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Political victory : the elusive prize of military wars / by Crozier, Brian,1918-2012.(CARDINAL)124760;
Includes bibliographical references (pages 209-215) and index.
Subjects: Civil-military relations.; Influence (Psychology); Politics and war.; War;
Available copies: 1 / Total copies: 1
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Building a true partnership with your constituents / by Feustel, Bruce.(CARDINAL)274469; National Conference of State Legislatures.(CARDINAL)158788;
Includes bibliographical references (page 14).
Subjects: State governments; Public relations and politics; Public administration;
Available copies: 2 / Total copies: 2
On-line resources: Suggest title for digitization;
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Free market missionaries : the corporate manipulation of community values / by Beder, Sharon.(CARDINAL)365600;
Includes bibliographical references (pages 233-250) and index.
Subjects: Corporations; Industrial publicity.; Mass media and business.; Public relations.;
Available copies: 1 / Total copies: 1
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Dispensations : the future of South Africa as South Africans see it / by Neuhaus, Richard John.(CARDINAL)121617;
Bibliography: pages 311-314.
Subjects: Race relations; Public opinion;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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The Overton window [sound recording] / by Beck, Glenn.(CARDINAL)460573; Daniels, James.;
Read by James Daniels.An unprecedented attack on U.S. soil shakes the country to the core and puts into motion a frightening plan, decades in the making, to transform America and demonize all those who stand in the way. Exposing the plan and revealing the conspirators behind it, PR executive Noah Gardner hatches his own plan to save both the woman he loves and the individual freedoms he once took for granted.
Subjects: Audiobooks.; Compact discs.; Political fiction.; Thrillers (Fiction); Sound recordings.; Fiction.; Public relations consultants; Terrorism; Conspiracies; Conspiracies;
Available copies: 5 / Total copies: 6
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Results 1 to 10 of 869 |