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I-Mode crash course. by Vacca, John R.(CARDINAL)363497;
Subjects: Computer network protocols.; Mobile communication systems.; Wireless communication systems.;
Available copies: 1 / Total copies: 1
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Fitbit / by McFedries, Paul,author.(CARDINAL)367649;
Subjects: Mobile communication systems.; Physical fitness.; Wearable technology.; Wireless communication systems.;
Available copies: 1 / Total copies: 1
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All thumbs : mobile marketing that works / by Kelley, Michael Dru.(CARDINAL)406830;
"With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign"--
Subjects: Internet marketing.; Mobile commerce.; Branding (Marketing); Mobile communication systems.;
Available copies: 1 / Total copies: 1
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Survey of sites for optimum coverage for eastern North Carolina : submitted to Mr. Fred W. Brockway, EMS communications consultant, Office of Emergency Medical Services, Raleigh, North Carolina / by North Carolina.Office of Emergency Medical Services.(CARDINAL)164576; Systech Corporation.(CARDINAL)163374;
Subjects: Emergency communication systems; Medicine; Emergency medical services; Mobile communication systems;
Available copies: 1 / Total copies: 2
On-line resources: Suggest title for digitization;
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The mobile wave : how mobile intelligence will change everything / by Saylor, Michael.(CARDINAL)825516;
Includes bibliographical references (pages 253-279).The wave -- Computers -- Paper -- Entertainment -- Wallet -- Social networks -- Medicine -- Education -- Developing world -- New world.This ground-breaking analysis of the impact of mobile intelligence--the fifth wave of computer technology--argues that the changes brought by mobile computing are so big and widespread that it's impossible for us to see it all, even though we are all immersed in it. The current generation of mobile smart phones and tablet computers, in the hands of billions of people and accessible anywhere and anytime, are poised to become an appendage of the human being. With the perspective of a historian, the precision of a technologist, and the pragmatism of a CEO, Saylor provides a panoramic view of the future mobile world.--From publisher description.
Subjects: Mobile computing.; Mobile computing; Mobile communication systems.; Human-computer interaction.;
Available copies: 3 / Total copies: 3
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Mobile platforms : getting information on the go / by Wilkinson, Colin,1977-;
Includes bibliographical references (page 45) and index.The evolution of mobile technology -- A user's guide to mobile devices -- The wide world of mobile apps -- Etiquette on-the-go -- Glossary -- For more information.Describes the evolution of mobile computing from bulky wireless telephones to a wide range of mobile devices and applications, and details how daily life has changed due to these technological advances.
Subjects: Mobile computing; Wireless communication systems;
Available copies: 3 / Total copies: 4
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Electronic devices in schools / by Willis, Laurie.(CARDINAL)481850;
Includes bibliographical references and index."Electronic Devices in Schools: This series provides readers with information on topics of current interest. Focusing on important social issues, each anthology examines its subject in a variety of ways, from personal accounts to factual articles"--
Subjects: Educational technology.; Education; Mobile communication systems.;
Available copies: 1 / Total copies: 1
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / by Rowles, Daniel.(CARDINAL)405081;
Includes bibliographical references (pages 255-262) and index.Machine generated contents note: List of figures -- Foreword -- AcknowledgementsIntroductionPart One Mobile marketing in perspective01 Introduction02 Understanding the mobile consumer -- Technology for the sake of technology -- User journey and context -- Mobile and multi-channel marketing -- User journey examples -- Local intent -- Content marketing -- The stages of the user journey -- Value proposition and user journey03 Technology change and adoption -- Forty years of radical change -- Integrated devices -- Smartphone adoption -- Global variations -- Benchmarking marketing activity04 Disruption and integration -- The death of in-store retail -- Convenience, choice and transparency -- Business culture -- Single customer view -- Next step: marketing automation -- Mobile as a change enabler05 Devices, platforms and technology: why it doesn't matter -- Mobile-compatible is not mobile-optimized -- Technology challenges -- Audience segmentation -- Frictionless technology06 Mobile statistics summary -- Breakdown of regions -- Smartphone adoption levels -- Mobile broadband subscriptions -- Breakdown of mobile operating systems worldwide -- QR codes, NFC and other technologies -- Mobile social media usage by region07 The future of mobile marketing -- Exponential development -- Technology as an enabler -- The near future -- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08 Introduction09 Mobile sites and responsive design -- Start with the fundamentals -- Mobile site options -- Mobile design principles: mobile sites vs desktop sites -- Technology and jargon in perspective -- What responsive design really means -- The 3-step quick and dirty guide to a responsive website -- A user-centred approach to mobile -- Mobile sites: conclusions10 How to build an app -- Bolstering value proposition -- The app-building process -- Specification and wireframing -- Interaction and visual design -- Technical development and testing -- App store submission -- App marketing -- App maintenance -- Customer support -- Freelancers vs agencies -- Native apps vs web apps -- Platform wars -- Building an app: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience -- Informing your social media approach -- Real-world integration sharing -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12 Mobile search -- Defining mobile search -- Desktop vs mobile results -- Search engine optimization (SEO) -- Link building -- Mobile SEO: conclusions -- Paid search -- PPC fundamentals -- PPC considerations -- Working with PPC agencies -- Mobile SEO and PPC working together -- Mobile search: conclusions13 Mobile advertising -- Mobile advertising objectives -- App advertising -- Ad networks vs media owners -- Targeting options -- Creative options -- Mobile ad features -- Ad reporting and analytics -- Mobile advertising: conclusions14 Augmented reality (AR) and real-world integration -- Adoption levels -- Location-based services -- Location check-ins15 Quick Response (QR) codes -- QR codes in perspective -- Practical applications -- QR code adoption -- The most important thing to understand about QR codes -- Making your QR code beautiful -- Practical guide to using QR code in the real world -- The future of QR codes -- QR codes: conclusions16 Near field communication (NFC) -- The early NFC elephant in the room -- NFC adoption -- Mobile payments -- The internet of things17 Short messaging service (SMS) -- SMS is personal -- Types of SMS communications -- SMS short codes -- SMS app links -- SMS: conclusions18 Mobile analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-Channel Funnels -- App-specific reports -- Tracking codePart Three Mobile marketing checklists19 Introduction20 Checklists -- Mobile marketing strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21 Conclusions -- References."Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits"--
Subjects: Internet advertising.; Internet marketing.; Mobile commerce.; Mobile communication systems.; Telemarketing.;
Available copies: 2 / Total copies: 2
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Apps for librarians : using the best mobile technology to educate, create, and engage / by Hennig, Nicole.;
Includes bibliographical references and index.Mobile is here to stay -- Apps for reading -- Apps for productivity -- Apps for research and reference -- Apps for taking notes and writing -- Apps for multimedia -- Apps for social media -- Apps for communication -- Apps for content creation and curation -- Apps for showcasing special collections -- Apps for beyond the library catalog -- Apps for professional development -- Element of app-literacy."How can your library--and your patrons--benefit from mobile apps? This guidebook offers a solid foundation in "app-literacy," supplying librarians with the knowledge to review and recommend apps, offer workshops, and become the app expert for their communities"--Provided by publisher.
Subjects: Directories.; Application software; Library science; Mobile communication systems;
Available copies: 1 / Total copies: 1
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Introducing cellular communications : the new mobile telephone system / by Prentiss, Stan.(CARDINAL)151675;
Subjects: Cell phones.; Cell phone services industry.; Cell phone systems.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Results 1 to 10 of 75 |