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Marketing in the new media / by Berkley, Holly.(CARDINAL)560773;
Includes bibliographical references.
Subjects: Internet marketing.; Internet advertising.; Mobile commerce.;
Available copies: 1 / Total copies: 1
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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / by Mathieson, Rick.(CARDINAL)278841;
Includes bibliographical references (pages 213-227) and index.The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket].
Subjects: Mobile commerce.; Branding (Marketing); Product management.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / by Rowles, Daniel.(CARDINAL)405081;
Includes bibliographical references (pages 255-262) and index.Machine generated contents note: List of figures -- Foreword -- AcknowledgementsIntroductionPart One Mobile marketing in perspective01 Introduction02 Understanding the mobile consumer -- Technology for the sake of technology -- User journey and context -- Mobile and multi-channel marketing -- User journey examples -- Local intent -- Content marketing -- The stages of the user journey -- Value proposition and user journey03 Technology change and adoption -- Forty years of radical change -- Integrated devices -- Smartphone adoption -- Global variations -- Benchmarking marketing activity04 Disruption and integration -- The death of in-store retail -- Convenience, choice and transparency -- Business culture -- Single customer view -- Next step: marketing automation -- Mobile as a change enabler05 Devices, platforms and technology: why it doesn't matter -- Mobile-compatible is not mobile-optimized -- Technology challenges -- Audience segmentation -- Frictionless technology06 Mobile statistics summary -- Breakdown of regions -- Smartphone adoption levels -- Mobile broadband subscriptions -- Breakdown of mobile operating systems worldwide -- QR codes, NFC and other technologies -- Mobile social media usage by region07 The future of mobile marketing -- Exponential development -- Technology as an enabler -- The near future -- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08 Introduction09 Mobile sites and responsive design -- Start with the fundamentals -- Mobile site options -- Mobile design principles: mobile sites vs desktop sites -- Technology and jargon in perspective -- What responsive design really means -- The 3-step quick and dirty guide to a responsive website -- A user-centred approach to mobile -- Mobile sites: conclusions10 How to build an app -- Bolstering value proposition -- The app-building process -- Specification and wireframing -- Interaction and visual design -- Technical development and testing -- App store submission -- App marketing -- App maintenance -- Customer support -- Freelancers vs agencies -- Native apps vs web apps -- Platform wars -- Building an app: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience -- Informing your social media approach -- Real-world integration sharing -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12 Mobile search -- Defining mobile search -- Desktop vs mobile results -- Search engine optimization (SEO) -- Link building -- Mobile SEO: conclusions -- Paid search -- PPC fundamentals -- PPC considerations -- Working with PPC agencies -- Mobile SEO and PPC working together -- Mobile search: conclusions13 Mobile advertising -- Mobile advertising objectives -- App advertising -- Ad networks vs media owners -- Targeting options -- Creative options -- Mobile ad features -- Ad reporting and analytics -- Mobile advertising: conclusions14 Augmented reality (AR) and real-world integration -- Adoption levels -- Location-based services -- Location check-ins15 Quick Response (QR) codes -- QR codes in perspective -- Practical applications -- QR code adoption -- The most important thing to understand about QR codes -- Making your QR code beautiful -- Practical guide to using QR code in the real world -- The future of QR codes -- QR codes: conclusions16 Near field communication (NFC) -- The early NFC elephant in the room -- NFC adoption -- Mobile payments -- The internet of things17 Short messaging service (SMS) -- SMS is personal -- Types of SMS communications -- SMS short codes -- SMS app links -- SMS: conclusions18 Mobile analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-Channel Funnels -- App-specific reports -- Tracking codePart Three Mobile marketing checklists19 Introduction20 Checklists -- Mobile marketing strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21 Conclusions -- References."Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits"--
Subjects: Internet advertising.; Internet marketing.; Mobile commerce.; Mobile communication systems.; Telemarketing.;
Available copies: 2 / Total copies: 2
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All thumbs : mobile marketing that works / by Kelley, Michael Dru.(CARDINAL)406830;
"With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign"--
Subjects: Internet marketing.; Mobile commerce.; Branding (Marketing); Mobile communication systems.;
Available copies: 1 / Total copies: 1
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Blockchain revolution : how the technology behind bitcoin is changing money, business, and the world / by Tapscott, Don,1947-author.(CARDINAL)725692; Tapscott, Alex,author.(CARDINAL)803000;
Includes bibliographical references (pages 313-336) and index.
Subjects: Electronic funds transfers.; Bitcoin.; Electronic commerce.; Mobile commerce.; Banks and banking; Financial institutions;
Available copies: 1 / Total copies: 1
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Blockchain revolution : how the technology behind bitcoin and other cryptocurrencies is changing the world / by Tapscott, Don,1947-author.(CARDINAL)725692; Tapscott, Alex,author.(CARDINAL)803000;
Includes bibliographical references (pages 317-346) and index.
Subjects: Banks and banking; Bitcoin.; Blockchains (Databases); Electronic commerce.; Electronic funds transfers.; Financial institutions; Mobile commerce.;
Available copies: 1 / Total copies: 1
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Find your future in technology / by Reeves, Diane Lindsey,1959-author.(CARDINAL)373030;
Artificial intelligence scientist -- Biotechnology engineer -- Cyber security agent -- Data scientist -- E-commerce manager -- Mobile app designer -- Nanotechnologist -- Video game designer.Grade 4 to 6.920L
Subjects: Engineering;
Available copies: 3 / Total copies: 3
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1970 census of housing : block statistics : Mobile, Ala. urbanized area. by United States.Bureau of the Census.(CARDINAL)171405;
Subjects: Housing;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Going wireless : revolutionize your business with mobile technology / by Easton, Jaclyn,1961-(CARDINAL)528343;
Subjects: Cell phones.; Electronic commerce.; Information technology.; Internet.; Wireless communication systems.;
Available copies: 1 / Total copies: 1
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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / by Westwood, John,1947-author.(CARDINAL)541865;
Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans."How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
Subjects: Marketing;
Available copies: 1 / Total copies: 2
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Results 1 to 10 of 72 |