Search results for [Minorities in advertising] at NC Cardinal

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Culture and the ad : exploring otherness in the world of advertising / by O'Barr, William M.(CARDINAL)129168;

Includes bibliographical references (page 208) and index.Analyzing social ideology in advertisements -- Instructions in representing others -- Representations of others, part 1 : advertisements in the 1929 National Geographic magazine -- Representations of others, part 2 : contemporary print advertisements -- Audience responses : the photographs of tourists -- An exposition of twentieth-century print advertisements : depictions of African Americans -- Unexpected audiences : American and Japanese representations of one another -- The future.

Subjects: Advertising; Minorities in advertising; Mass media and race relations; Difference (Psychology);

Available copies: 1 / Total copies: 1

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Advertising / by Stanford, Eleanor.(CARDINAL)475524;

Includes bibliographical references and index.A discussion of issues relating to advertising, presented in a pro and con format.

Subjects: Advertising.; Advertising and children.;

Available copies: 2 / Total copies: 3

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Harriet Quimby : flying fair lady / by Kerr, Leslie,author.(CARDINAL)632223;

One of the first women to fly, the fashionable Harriet Quimby (1875-1912) came of age in the fading years of a gilded era, determined to have more than the life of a farmer's wife. Beautiful, intelligent, and forever seeking the next adventure when her life ended tragically at age thirty-seven, this extraordinary pioneer had accomplished what most--women or men--only dream about. Here is the remarkable story of Quimby's groundbreaking work in aviation, photojournalism, fashion design, script writing, and advertising. As a celebrity journalist in New York, she was also a mouthpiece for women, minorities, and social justice issues. "I think I shall do something someday," she once remarked. This recognition of her legacy is long overdue.

Subjects: Biographies.; Quimby, Harriet, 1875-1912.;

Available copies: 2 / Total copies: 2

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Social media marketing all-in-one / by Zimmerman, Jan,author.(CARDINAL)166201; Ng, Deborah,author.(CARDINAL)428826;

Book 1. The social media mix -- Making the business case for social media -- Tallying the bottom line -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Book 2. Cybersocial tools -- Discovering helpful tech tools -- Leveraging SEO for improved visibility -- Optimizing social media for internal and external searches -- Using social bookmarks, news, and share buttons -- Making social media mobile -- Book 3. Content marketing -- Growing your brand with content -- Exploring content-marketing platforms -- Developing a content-marketing strategy -- Getting your content to the masses -- Book 4. Twitter -- Using Twitter as a marketing took -- Using Twitter as a networking tool -- Finding the right Twitter tools -- Social listening with Twitter -- Hosting Twitter chats -- Book 5. Facebook -- Using Facebook as a marketing tool -- Creating and sharing content on Facebook -- Advertising on Facebook -- Streaming live video on Facebook -- Book 6. LinkedIn -- Promoting yourself with LinkedIn -- Promoting your business with LinkedIn -- Starting a LinkedIn group -- Using LinkedIn as a content platform -- Book 7. Getting visual -- Pinning down Pinterest -- Snapchatting it up! -- Getting started with Instagram -- Book 8. Other social media marketing sites -- Weighing the business benefits of minor social sites -- Maximizing stratified social communities -- Profiting from mid-size social media channels -- Integrating social media -- Advertising on social media -- Book 9. Measuring results and building on success -- Delving into data -- Analyzing content-sharing metrics -- Analyzing Twitter metrics -- Analyzing Facebook metrics -- Measuring other social media networks -- Comparing metrics from different marketing techniques -- Making decisions by the numbers.

Subjects: Internet marketing.; Social media; Social marketing.; Internet advertising.; Online social networks.; Social media.; Social media.;

Available copies: 2 / Total copies: 5

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Nonbeliever nation : the rise of secular Americans / by Niose, David.(CARDINAL)399038;

Includes bibliographical references and index.The decline of the America dialogue -- The wedding invitation -- A religious people? -- A secular heritage -- Secularity and morality -- The disaster of the religious right -- Better late than never : secular Americans emerge -- Reason for hope and hope for reason -- When "happy holidays" is an act of hostility -- A new plan of action -- A secular future -- Another wedding -- Appendix. Secular Coalition for America's 2011 Congressional report card."Today's culture wars are more heated than ever. Education, public policy, and the separation between church and state have become a battlefield, and many are frustrated with the success the Religious Right has had in shaping the national agenda, from putting the brakes on gay marriage in California to stripping textbooks in Texas of references to Thomas Jefferson. But today, a growing nonreligious minority, nearly 20 percent of Americans, are finally organizing and taking explicit political positions. In Nonbeliever Nation, David Niose argues that America was never in fact a Christian nation and shows how the Religious Right successfully took control of the social and political narrative. He takes us across the country to meet the secular groups now forming in opposition to that force--from humanist gatherings to the rise of the New Atheists to the explosion of secular groups on college and even high school campuses. Niose discusses their political goals, including lobbying efforts, legal strategies, and outreach through advertising and education, and what still needs to be done to make the secular voice a gamechanger in American politics"--Provided by publisher.

Subjects: Culture conflict; Religion and politics; Secularism;

Available copies: 7 / Total copies: 7

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Supporting trans people of colour : how to make your practice inclusive / by Choudrey, Sabah,author.;

Includes bibliographical references (pages 187-197) and index.This book provides an accessible and authoritative introduction to including trans people of colour and uses case studies, tips, checklists and interviews to set out best practice for creating safer inclusive spaces, representation, support, training and awareness in any organisation or setting, or for any professional working with trans people of colour. It discusses identity and intersectionality, explains how to create and hold safer spaces and provides practical advice for websites, venues, advertising and outreach.

Subjects: Transgender people; Minorities; Social work with transgender people.; Social work with minorities.; Transgenres; Minorités; Service social aux transgenres.; Service social aux minorités.; Transgender people.;

Available copies: 1 / Total copies: 1

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Young Rupert : the making of the Murdoch empire / by Marsh, Walter(Journalist),author.(CARDINAL)890727;

Includes bibliographical references and index.Absolute control -- Comrade Murdoch -- Bright young men -- A pernicious and corrupting monopoly -- Palace revolution -- Cunning old bastards -- The weekend battle -- Boy publisher -- The quality of mercy -- It depends what you call monopoly -- A matter of some delicacy -- A race with death -- The gravest libel -- Wicked, malicious, seditious -- The poisonous material -- Wonderful evening of combat -- Body without a soul -- No News is good news.For half a century, the Murdoch media empire and its polarising patriarch have swept across the globe, shaking up markets and democracies in their wake. But how did it all start? In September 1953, 22-year-old Rupert Murdoch landed in Adelaide, South Australia. Fresh from Oxford with a radical reputation, the young and brash son of Sir Keith Murdoch had arrived to fulfill his father's dying wish: for Rupert to live a 'useful altruistic and full life' in the media. For decades, Sir Keith had been a giant of the Australian press, but his final years were spent bitterly fending off rivals and would-be successors. When the dust settled on his father's estate, Rupert was left with the Adelaide-based News Ltd and its afternoon paper The News -- a minor player in a small, parochial city. But even this inheritance was soon under siege, as the left-wing 'Boy Publisher' stared down his father's old colleagues at the city's paper of record, The Advertiser, and a conservative establishment kept in power by a decades-old gerrymander. Led by Rupert's friend, ally, and editor-in-chief Rohan Rivett, the fledgling Murdoch press began a seven-year campaign of circulation wars, expansion, and courtroom battles that divided the city and would lay the foundations for a global empire -- if Rupert and Rohan didn't end up in custody first. Drawing on unpublished archival material and new reportage, Young Rupert pieces together a paper trail of succession, sedition, and power -- and a fascinating time capsule of Australian media on the cusp of an extraordinary ascension.

Subjects: Biographies.; Murdoch, Rupert, 1931-; Murdoch, Keith Arthur, Sir, 1885-1952.; News Corporation.; Businesspeople; Capitalists and financiers; Business enterprises.; Publishers and publishing.; Newspaper publishing.; Television broadcasting.; Mass media.; Businesspeople; Capitalists and financiers;

Available copies: 1 / Total copies: 1

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Actions speak louder : a step-by-step guide to becoming an inclusive workplace / by Singh, Deanna,author.;

Includes bibliographical references (pages 255-267) and index.Part I: Personal development. Use your privilege: identifying your workplace privileges -- Check yourself: Diversifying your business thinking -- Build a bridge: making the case for DEI -- Part II: Organizational development. Recruiting: "Minorities just don't apply here" -- Hiring: "This is a no-brainer" -- Onboarding: "Look who's hanging with the boys!" -- Retention: from poaching to coaching -- Mentoring: Share the view -- Meetings: "These kinds of meetings are everything" -- Performance reviews: "Answers from the void" -- Next steps: Personalizing your DEI approach -- Actions speak louder -- Appendix A: Part I exercises -- Appendix B: Part II discussion guide."Actions Speak Louder is step-by-step guide for managers, DEI leaders, and individuals looking to creating diverse, equitable, and inclusive workplaces. DEI consultant Deanna Singh provides a blueprint for leaders and teams that includes step-by-step instructions for: gaining buy-in from stakeholders at all levels of the company for DEI initiatives; designing and implementing inclusive policies, from writing job advertisements to conducting performance reviews; and training DEI trainers"--

Subjects: Handbooks and manuals.; Diversity in the workplace.; Teams in the workplace.; Organizational change.; Leadership.;

Available copies: 8 / Total copies: 8

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Mass culture : the popular arts in America / by Rosenberg, Bernard,1923-1996.(CARDINAL)145093; White, David Manning.(CARDINAL)124930;

Includes bibliographies.

Available copies: 1 / Total copies: 1

On-line resources: Suggest title for digitization;

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The big sort : why the clustering of like-minded America is tearing us apart / by Bishop, Bill,1953-(CARDINAL)488664; Cushing, Robert G.(CARDINAL)389406;

Includes bibliographical references (pages 337-349) and index.The age of political segregation -- The politics of migration -- The psychology of the tribe -- Culture shift : the 1965 unraveling -- The beginning of division : beauty and salvation in 1974 -- The economics of the big sort : culture and growth in the 1990s -- Religion : the missionary and the megachurch -- Advertising : Grace Slick, Tricia Nixon, and you -- Lifestyle : "books, beer, bikes, and Birkenstocks" -- Choosing a side -- The big sort campaign -- To marry your enemies.America may be more diverse than ever coast to coast, but the places where we live are becoming increasingly crowded with people who live, think, and vote as we do. We've built a country where we can all choose the neighborhood--and church and news show--most compatible with our lifestyle and beliefs. And we are living with the consequences of this way-of-life segregation. Our country has become so polarized, so ideologically inbred, that people don't know and can't understand those who live just a few miles away. The reason for this situation, and the dire implications for our country, is the subject of this groundbreaking work.--From publisher description.

Subjects: Minorities; Political culture; Group identity; Segregation; Regionalism; Polarization (Social sciences); Social conflict;

Available copies: 5 / Total copies: 5

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