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Public relations made easy / by Barnes, Roscoe,1961-(CARDINAL)836572; Entrepreneur Press.(CARDINAL)462711;
Includes bibliographical references (pages 115-120) and index.The 22 most common mistakes made in publicity campaigns -- The 13 essential tools for launching an effective publicity campaign -- 11 tips for crafting a slogan or unique sales message for your business -- 10 things you should know about press kits -- 5 simple steps to writing the ultimate press release -- 15 tips for handling the press interview -- 9 easy ways to beef up your web site for maximum exposure -- 8 important facts about publishing newsletters -- 10 quick tips for designing a promotional brochure -- 10 pointers for using tip sheets and articles for lasting exposure -- Proven ways to talk your way into the limelight -- 7 tips for a column for magazines, newletters, or your local newspaper -- 12 things you should know about writing and publishing books -- 12 cost-cutting ideas for promoting your message -- 7 exciting tips for collecting and using good testimonials -- 15 tips for launching an effective publicity campaign.
Subjects: Press releases.; Public relations.; Mass media and business.; Publicity.;
Available copies: 1 / Total copies: 1
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Make it rain! : how to use the media to revolutionize your business & brand / by Martin, Areva,author.(CARDINAL)499063; Beech, Donna,author.(CARDINAL)654831;
Includes bibliographical references and index."What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker. Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?"--
Subjects: Mass media and business.; Mass media and publicity.; Mass media;
Available copies: 4 / Total copies: 4
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Scared to death : from BSE to global warming : how scares are costing us the Earth / by Booker, Christopher.(CARDINAL)153903; North, Richard.(CARDINAL)640409;
Subjects: Mass media and public opinion.; Product safety.; Public health.;
Available copies: 1 / Total copies: 1
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Media control : the spectacular achievements of propaganda / by Chomsky, Noam.(CARDINAL)145847;
Subjects: Mass media and propaganda.; Mass media and public opinion.; Mass media; Propaganda.; Propaganda;
Available copies: 0 / Total copies: 1
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Copaganda : how police and the media manipulate our news / by Karakatsanis, Alec,1983-author.;
Includes bibliographical references and index.Introduction: What Is Copaganda? -- What Is Crime News? -- The Volume of Crime News -- Moral Panics and the Selective Curation of Anecdote -- Policing Public Relations -- Whose Perspective? How Sources Shape the News -- Academic Copaganda -- How Bad Academic Research Becomes News -- Keywords of Copaganda: Smuggling Ideology into the News -- Copaganda Against Change -- Progressives Want a Pro-Crime Hellscape -- What We Don't Know Can Hurt Us -- Polls and Making Cops Look Good -- The Bad Apple -- The Big Deception -- Distracting from Material Conditions -- Resisting Copaganda."An exploration of "copaganda"-propaganda employed by police and news media"-- Provided by publisher.
Subjects: Police and mass media; Police and the press; Mass media and propaganda; Mass media and public opinion;
Available copies: 0 / Total copies: 2
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Buzzmarketing : get people to talk about your stuff / by Hughes, Mark,1965-(CARDINAL)470052;
Includes bibliographical references (page (229-233) and index.
Subjects: Word-of-mouth advertising.; Publicity.; Mass media and business.; Marketing.;
Available copies: 1 / Total copies: 2
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Buzzmarketing : get people to talk about your stuff / by Hughes, Mark,1965-(CARDINAL)470052;
Includes bibliographical references and index.Evading the stampede -- Renaming a town -- The first secret -- push the six buttons of buzz -- Miller Lite: a brand before its time -- Starting up from scratch -- green for Greenfield -- American Idol -- The second secret -- capture media -- Apple Mac attack: what few know -- Clearplay: courts, controversy, and clamor -- The third secret -- climb buzz Everest -- War of the colas: a story behind a story -- The fifth secret -- discover creativity -- Mustang bang -- The sixth secret -- police your product."Whether you're a small business owner or an executive at a major corporation, you need to know how to get three to ten times more bang for your marketing dollar. Mark Hughes will give you the six secrets of getting people to talk about your product or service, based on his real-world experience with major companies. And he shares plenty of fun stories to illustrate them, from the birth of Lite beer to the rise of American Idol" -- Back cover.
Subjects: Word-of-mouth advertising.; Publicity.; Mass media and business.; Marketing.;
Available copies: 1 / Total copies: 1
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Why Americans hate welfare : race, media, and the politics of antipoverty policy / by Gilens, Martin.(CARDINAL)653765;
Includes bibliographical references (pages 235-279) and index.
Subjects: Public welfare in mass media.; Racism in mass media.; Mass media and public opinion; Racism; Public welfare; Public opinion; Racism.;
Available copies: 1 / Total copies: 1
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Free market missionaries : the corporate manipulation of community values / by Beder, Sharon.(CARDINAL)365600;
Includes bibliographical references (pages 233-250) and index.
Subjects: Corporations; Industrial publicity.; Mass media and business.; Public relations.;
Available copies: 1 / Total copies: 1
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Outrage, inc. : how the liberal mob ruined science, journalism, and hollywood / by Hunter, Derek,author.(CARDINAL)418188;
Includes bibliographical references and index.Contents -- Introduction -- The crazy factory -- Who checks the fact checkers? -- Blind to the truth -- Bias by proxy -- As seen on tv -- The doomsday cult -- The party of science -- Survey says -- The hate crime hoax -- Millionare victimes -- They're making a movie about it -- Famous for being infamous -- Conclusion: so what now? -- Endnotes -- Index -- About the author.From Derek Hunter—one of the most entertaining political writers today—comes an insightful, alarming look at how progressives have taken over academia, pop culture, and journalism in order to declare everything liberal great, and everything great, liberal. Progressives love to attack conservatives as anti-science, wallowing in fake news, and culturally backwards. But who are the real denialists here? There are three institutions in American life run by gatekeepers who have stopped letting in anyone who questions their liberal script: academia, journalism, and pop culture. They use their cult-like groupthink consensus as "proof" that science, reporting, and entertainment will always back up the Democrats. They give their most political members awards, and then say the awards make their liberal beliefs true. Worse, they are using that consensus to pull the country even further to the left, by bullying and silencing dissent from even those they've allowed in.
Subjects: Mass media; Mass media and public opinion; Political culture;
Available copies: 3 / Total copies: 3
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Results 1 to 10 of 322 |