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Enchantment : the art of changing hearts, minds and actions / by Kawasaki, Guy,1954-(CARDINAL)775877;
Subjects: Persuasion (Psychology) in organizations.; Persuasion (Psychology); Influence (Psychology); Marketing; Management;
Available copies: 1 / Total copies: 1
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Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition / by Kawasaki, Guy,1954-(CARDINAL)775877;
Subjects: Competition.; Entrepreneurship.; Management.; New business enterprises.;
Available copies: 1 / Total copies: 1
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Selling the dream : how to promote your product, company, or ideas, and make a difference, using everyday evangelism / by Kawasaki, Guy,1954-(CARDINAL)775877;
Includes bibliographical references (pages 315-317) and index.
Subjects: Macintosh (Computer); Marketing.;
Available copies: 1 / Total copies: 1
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The art of the start : the time-tested, battle-hardened guide for anyone starting anything / by Kawasaki, Guy,1954-(CARDINAL)775877;
Includes bibliographical references and index.The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Subjects: New business enterprises.; Entrepreneurship.;
Available copies: 3 / Total copies: 4
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Enchantment : the art of changing hearts, minds, and actions / by Kawasaki, Guy,1954-(CARDINAL)775877;
Includes bibliographical references (pages 191-192) and index.Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Subjects: Persuasion (Psychology) in organizations.; Persuasion (Psychology); Influence (Psychology); Marketing; Management;
Available copies: 4 / Total copies: 5
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The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / by Kawasaki, Guy,1954-author.(CARDINAL)775877;
Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.The art of starting up -- The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- The art of being a mensch.
Subjects: New business enterprises.; Entrepreneurship.;
Available copies: 12 / Total copies: 14
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APE, author, publisher, entrepreneur / by Kawasaki, Guy,1954-; Welch, Shawn.;
"In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, 'There must be a better way.' With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles--author, publisher and entrepreneur--the potential benefits are greater than with traditional publishing."--Cover
Subjects: Authorship; Authorship.; Authors and publishers.; Publishers and publishing.; Self-publishing.;
Available copies: 3 / Total copies: 3
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The art of social media : power tips for power users / by Kawasaki, Guy,1954-(CARDINAL)775877; Fitzpatrick, Peg.(CARDINAL)802566;
How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together."A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.
Subjects: Social media.; Social media.;
Available copies: 3 / Total copies: 3
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Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services / by Kawasaki, Guy,1954-(CARDINAL)775877; Moreno, Michele.(CARDINAL)389462;
Includes bibliographical references (pages 181-196) and index.
Subjects: New products.; Product management.;
Available copies: 3 / Total copies: 3
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The art of small business social media : a blueprint for marketing success / by Fitzpatrick, Peg,author.(CARDINAL)802566; Kawasaki, Guy,1954-writer of foreword.(CARDINAL)775877;
Includes bibliographical references and index."In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace." --
Subjects: Small business marketing.; Internet marketing.; Small business.; Social media.;
Available copies: 14 / Total copies: 22
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Results 1 to 10 of 12 |