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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 6 / Total copies: 6
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reading your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Social media and your targeted audience -- 5. Blogs : tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral : the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Growing your business : how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom : a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen.Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 16 / Total copies: 20
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Digital government : principles and best practices / by Pavlichev, Alexei.(CARDINAL)271531; Garson, G. David.(CARDINAL)124716;
Includes bibliographical references and index.The promise of digital government / G. David Garson -- A brief history of the emergence of digital government in the United States / Harold C. Relyea, Henry B. Hogue -- The emergence of digital government : international perspectives / Laura Forlano -- Portals and policy : implications of electronic access to U.S. federal government information and services / Patricia Diamond Fletcher -- Government web portals : management issues and the approaches of five states / Joshua M. Franzel, David H. Coursey -- The organizational culture of digital government : technology, accountability & shared governance / Barbara Allen ... [et al.] -- Political implications of digital (e-)government / Paul M.A. Baker, Costas Panagopoulos -- Consequences of the cyberstate : the political implications of digital government in international context / Costas Panangopoulos -- Digital government and individual privacy / Patrick R. Mullen -- E-procurement : state government learns from the private sector / Mark E. Krysiak ... [et al.] -- Issues in e-commerce and e-government service delivery / Genie Stowers -- Digital government and criminal justice / J. William Holland -- Digital government : balancing risk and reward through public/private partnerships / Carole Richardson -- Ethics and digital government / Ronald E. Anderson -- Data warehousing and the organization of governmental databases / Franklin Maxwell Harper -- Digital government and geographic information systems / Jon Gant, Donald S. Ijams -- Training for digital government / Shannon Howle Schelin -- The e-government challenge for public administration education / Alexei Pavlichev -- Digital government and the digital divide / Richard Groper -- Digital government and citizen participation in the United States / Marc Holzer, Lung-Teng Hu, Seok-Hwi Song -- Digital government and citizen participation in international context / Karin Geiselhart -- The future of digital government / Christopher Corbett.
Subjects: Internet in public administration;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsâ€all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PRA has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Most notably, the eighth edition addresses how the pandemic has changed marketing and PR, including examples and stories about virtual events and remote marketing strategies. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Use web-based communication technologies to their fullest potential. Gain valuable insights through compelling case studies and real-world examples. Take advantage of marketing opportunities on platforms like TikTok and Clubhouse The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes"--The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Social media and your targeted audience -- The content-rich website -- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing and PR -- You are what you publish: Building your marketing and PR plan -- Growing your business: How marketing and PR drive sales -- Strategies for creating awesome content -- How to write for your buyers -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and your buyers -- Audio content via podcasting and social audio -- How to use news releases to reach buyers directly -- Your newsroom: A front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen.
Subjects: Internet marketing.; Internet in public relations.; Marketing sur Internet.; Internet dans les relations publiques.;
Available copies: 1 / Total copies: 2
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Social media for writers : marketing strategies for building your audience and selling books / by Morris, Tee,author.(CARDINAL)355431; Ballantine, Philippa,1971-author.(CARDINAL)559461;
WordPress : building and developing a blog -- Tumbler : drive-by blogging -- Podcasting : creating on-demand media programs -- Facebook : the king of social media -- Twitter : keeping it brief -- Google+ : a place for discussions and hangouts -- YouTube : introducing video to your content -- Pinterest : your online bulletin board -- Instagram : adding photography to your arsenal -- Additional options : platforms that break the conventions -- SEO : dark arts of search engine optimization -- Content marketing : promoting with and through others -- Best practices in social media.Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& --Publisher
Subjects: Authorship; Books; Internet in publicity.; Internet marketing.; Online social networks.;
Available copies: 1 / Total copies: 1
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Open access : GIS in e-government / by Greene, R. W.(CARDINAL)215787;
Subjects: Internet in public administration; Geographic information systems;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset / by Fertik, Michael.(CARDINAL)550200; Thompson, David C.(Attorney),author.(CARDINAL)619719;
Includes bibliographical references and index."Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone can now access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects" --
Subjects: Online identities; Online social networks.; Reputation.; Internet in publicity.; Public relations.; Success in business.;
Available copies: 1 / Total copies: 1
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Citizenville : how to take the town square digital and reinvent government / by Newsom, Gavin,1967-author.; Dickey, Lisa,author.(CARDINAL)544972; Dickey, Lisa.(CARDINAL)544972;
How did we get here? -- Tear down that wall! -- Living in a glass house -- There's an app for that -- It's the platform, Stupid -- Angry birds for democracy -- The X factor -- By the people, for the people -- Armies of Davids -- Ready, fire, aim -- The postpartisan age."By integrating democratic government with cutting-edge American innovation, the lieutenant governor of California charts a bright future for open-source America. Citizenville is the story of how ordinary citizens can use new digital tools to dissolve political gridlock and transform American democracy"--
Subjects: Internet in public administration; Democracy; Political participation;
Available copies: 2 / Total copies: 3
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De 0 a 100.000 : social media para profesionales y pequeñas empresas / by Gratton, Sarah-Jayne.(CARDINAL)546252; Gratton, Dean A.(CARDINAL)542628;
Subjects: Customer relations.; Internet in public relations.; Internet marketing.; Small business marketing.; Social media.; Social media.;
Available copies: 1 / Total copies: 1
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Renegades write the rules : how the Digital Royalty use social media to innovate / by Martin, Amy Jo,1979-(CARDINAL)401311;
Includes bibliographical references and index.Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable with uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There a new ROI in town -- The act of good act be scaled -- The next chapter -- Appendix A: Digital Royalty's core values -- Appendix B: Lessons learned.Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
Subjects: Digital Royalty (Firm); Social media.; Digital communications; Internet in public relations.; Social media.;
Available copies: 1 / Total copies: 1
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