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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 6 / Total copies: 6
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reading your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Social media and your targeted audience -- 5. Blogs : tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral : the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Growing your business : how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom : a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen.Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 16 / Total copies: 20
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsâ€all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PRA has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Most notably, the eighth edition addresses how the pandemic has changed marketing and PR, including examples and stories about virtual events and remote marketing strategies. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Use web-based communication technologies to their fullest potential. Gain valuable insights through compelling case studies and real-world examples. Take advantage of marketing opportunities on platforms like TikTok and Clubhouse The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes"--The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Social media and your targeted audience -- The content-rich website -- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing and PR -- You are what you publish: Building your marketing and PR plan -- Growing your business: How marketing and PR drive sales -- Strategies for creating awesome content -- How to write for your buyers -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and your buyers -- Audio content via podcasting and social audio -- How to use news releases to reach buyers directly -- Your newsroom: A front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen.
Subjects: Internet marketing.; Internet in public relations.; Marketing sur Internet.; Internet dans les relations publiques.;
Available copies: 1 / Total copies: 2
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De 0 a 100.000 : social media para profesionales y pequeñas empresas / by Gratton, Sarah-Jayne.(CARDINAL)546252; Gratton, Dean A.(CARDINAL)542628;
Subjects: Customer relations.; Internet in public relations.; Internet marketing.; Small business marketing.; Social media.; Social media.;
Available copies: 1 / Total copies: 1
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Renegades write the rules : how the Digital Royalty use social media to innovate / by Martin, Amy Jo,1979-(CARDINAL)401311;
Includes bibliographical references and index.Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable with uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There a new ROI in town -- The act of good act be scaled -- The next chapter -- Appendix A: Digital Royalty's core values -- Appendix B: Lessons learned.Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
Subjects: Digital Royalty (Firm); Social media.; Digital communications; Internet in public relations.; Social media.;
Available copies: 1 / Total copies: 1
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The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset / by Fertik, Michael.(CARDINAL)550200; Thompson, David C.(Attorney),author.(CARDINAL)619719;
Includes bibliographical references and index."Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone can now access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects" --
Subjects: Online identities; Online social networks.; Reputation.; Internet in publicity.; Public relations.; Success in business.;
Available copies: 1 / Total copies: 1
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How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business / by David, John P.,author.(CARDINAL)629139;
Includes bibliographical references (pages 211-216) and index."How to Protect (or Destroy) Your Reputation Online" is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie s List. John also shows you how to deal with revenge porn, hate blogs, Google s right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management." -- Goodreads.
Subjects: Corporate image; Internet marketing.; Internet in publicity.; Social networks.; Online identities.; Personal information management.; Rumor.; Public relations.; Corporate image.;
Available copies: 2 / Total copies: 3
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Jacked up / by McCarthy, Erin,1971-(CARDINAL)545229; Copyright Paperback Collection (Library of Congress)(CARDINAL)376993;
When his on-track wardrobe malfunction becomes an Internet sensation, causing a PR nightmare, Eve Monroe agrees to date Nolan Ford, her race car brothers' jackman, to calm the sponsors, until a wild night in Las Vegas changes everything.
Subjects: Romance fiction.; Public relations personnel; Automobile mechanics; Stock car racing; Automobile mechanics.; Public relations personnel.; Stock car racing.;
Available copies: 3 / Total copies: 5
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State-by-state report on permanent public access to electronic government information / by Matthews, Richard J.(CARDINAL)271411; American Association of Law Libraries.Government Relations Committee.(CARDINAL)271410; American Association of Law Libraries.Washington Affairs Office.(CARDINAL)271409;
Subjects: Electronic government information; Electronic government information; Electronic public records; Electronic public records; Internet in public administration; Electronic information resources;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Careers in focus : Business. by J.G. Ferguson Publishing Company.(CARDINAL)332350;
Accountants and auditors -- Billing clerks -- Bookkeeping and accounting clerks -- Business managers -- Chief information officers -- Cultural advisers -- Customer service representatives -- Event planners -- Executive recruiters -- Franchise owners -- Internet executives -- Labor union business agents -- Management analysts and consultants -- Office administrators -- Office clerks -- Personnel and labor relations specialists -- Public relations specialists -- Purchasing agents -- Receptionists -- Secretaries -- Stock clerks.Defines the top careers in business, discussing the nature of the work, educational or training requirements, getting started, advancement possibilities, salary, employment outlook, and sources of more information.
Subjects: Young adult literature.; Young adult literature.; Business;
Available copies: 1 / Total copies: 1
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Results 1 to 10 of 121 |