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Ogilvy on advertising in the digital age / by Young, Miles,author.(CARDINAL)677971; Ogilvy & Mather.(CARDINAL)741497;
Includes bibliographical references (pages 274-277) and index.Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king; but what does it mean? -- Creativity in the digital age -- Data: the currency of the digital age -- "Only connect" -- Creative technology: the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
Subjects: Internet advertising.; Advertising.;
Available copies: 4 / Total copies: 4
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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / by Plummer, Joseph Thornton,1941-(CARDINAL)484285; Advertising Research Foundation.(CARDINAL)509867;
Includes bibliographical references (pages 265-289) and index.Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally :email and word of mouth -- Futures.
Subjects: Internet advertising.;
Available copies: 1 / Total copies: 2
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Marketing on the Internet : seven steps to building the Internet into your business / by Zimmerman, Jan.(CARDINAL)166201;
Subjects: Internet advertising.; Internet marketing.; Internet.;
Available copies: 1 / Total copies: 1
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How to make a fortune on the Information Superhighway: everyone's guerrilla guide to marketing on the Internet and other on-line services. by Canter, Laurence A.(CARDINAL)780743;
Subjects: Internet advertising.; Internet marketing.; Internet.;
Available copies: 1 / Total copies: 1
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Adland : searching for the meaning of life on a branded planet / by Othmer, James P.;
It's hard to see the writing on the wall of a cubicle -- At large in Adland -- The merchants of what's next -- Afterword: Who do I think I am?A chronicle of the past, present, and future of advertising reveals significant transformations currently taking place in idea factories, introduces people dedicated to making advertising more effective, and offers insight into the ways in which ads reflect desired lifestyles.
Subjects: Advertising agencies.; Advertising.; Internet advertising.;
Available copies: 1 / Total copies: 2
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The complete idiot's guide to online marketing / by Eager, William,1957-(CARDINAL)384640;
Subjects: Internet marketing.; Internet advertising.; Internet.;
Available copies: 1 / Total copies: 1
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Web marketing for dummies / by Zimmerman, Jan.(CARDINAL)166201;
Subjects: Internet advertising.; Internet marketing.;
Available copies: 1 / Total copies: 2
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The facebook marketing book. by Zarrella, Dan.(CARDINAL)427174;
How can Facebook help you promote your brand, products and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers It shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.-- P.[4] of cover./ Includes index.
Subjects: Internet advertising.; Internet marketing.;
Available copies: 1 / Total copies: 1
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3 steps to fast profits [videorecording] / by Morrison, Anthony.(CARDINAL)541506; Advertising Profits From Home.;
Subjects: Advertising.; Internet marketing.;
Available copies: 1 / Total copies: 1
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Advertising on the Internet / by Zeff, Robbin Lee.(CARDINAL)375695; Aronson, Brad.(CARDINAL)836616;
Subjects: Internet advertising.; Internet advertising; Internet advertising; Internet advertising;
© 1999., Wiley,
Available copies: 1 / Total copies: 1
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Results 1 to 10 of 289 |