Search:

Results 1 to 10 of 17 |

Introduction to Google Analytics: a guide for absolute beginners / by Kelsey, Todd,author.(CARDINAL)667265; Lyon, Brandon,author.;
Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification."Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.
Subjects: Google Analytics.; Web usage mining.; Internet users;
Available copies: 2 / Total copies: 3
unAPI

Big data : information in the digital world with science activities for kids / by Mooney, Carla,1970-author.(CARDINAL)349099; Cornell, Alexis,illustrator.(CARDINAL)627366;
Includes bibliographical references (page 118-119) and index.An introduction to big data offers activities, including devising a new password managment system, analyzing a report from Google Analytics, and creating graphs and infographics.1060L
Subjects: Big data; Computer storage devices; Computers; Internet;
Available copies: 2 / Total copies: 2
unAPI

Search Engine Marketing / by Ramos, Andreas.(CARDINAL)530696;
Includes bibliographical references and index.
Subjects: Internet marketing; Web search engines; Communication in marketing; Internet advertising; Electronic commerce;
Available copies: 1 / Total copies: 1
unAPI

How to sell your crafts online : a step-by-step guide to successful sales on Etsy and beyond / by Sutton, Derrick.(CARDINAL)397023;
Naming your Etsy shop -- Search engine optimization -- Your Etsy banner -- Writing listings that sell -- A crash course in photography -- The art of tagging -- Profiling you -- Google e-mail -- Packing and preparation -- Creating professional business cards -- Samples and promotions -- Who loves you? -- Tracking your progress with Google Analytics -- Connecting on the Etsy forums -- Joining and forming Etsy teams -- Creating Etsy treasuries -- Get ahead in the holidays -- Your Google Places -- Submitting to dmoz -- Stumbling with StumbleUpon -- Flickr : your online photo album -- We love Etsy -- Getting ideas from Google Reader -- Of tweeting and Twitter -- Blogging : your online diary -- Facebook -- Creating a lens with Squidoo -- Your HubPage -- Further Web 2.0 sites -- Writing a mini-masterpiece with EzineArticles -- Advertising with craigslist -- Making a movie with YouTube.
Subjects: Etsy (Firm); Selling; Handicraft; Electronic commerce.;
Available copies: 13 / Total copies: 16
unAPI

SEO 2017 : learn search engine optimization with smart Internet marketing strategies / by Clarke, Adam(Google certified professional),author.(CARDINAL)618403;
Introduction to how Google works -- Keyword research. The most important step of SEO -- On page SEO. How to let Google know what your page is about -- Link building. How to rank extremely high on Google -- Social media and SEO -- Web analytics in a nutshell. How to measure your success -- Troubleshooting common SEO problems and how to fix them -- Local SEO. SEO for local business -- The new meta: microformats, microdata, schema.org & Facebook open graph -- Powerful SEO tools -- Bonus chapter 1: Google's algorithm updates -- Bonus chapter 2: the quick and dirty guide to pay-per-click advertising with Google AdWords -- Final thoughts.Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.
Subjects: Google.; Internet marketing.; Web search engines.; Web site development.; Web sites;
Available copies: 1 / Total copies: 1
unAPI

Massagepreneur: guide for incredible small massage business entrepreneurs / by Andris, Joe.;
NEW & IMPROVED FOR 2017!! The 2016 Massagepreneur Guide for Incredible Small Business Entrepreneurs is written exclusively for massage therapists to enhance their business practices, grow abundantly with the new trends in SEO and social marketing, and learn about how to operate their businesses with sound decision-making. This exciting new book provides you with all the recent changes, developments, technological updates and communication strategies to assist massage therapists in becoming INCREDIBLE MASSAGEPRENEURS! Increase clients, make more money, be in huge demand, feel inspired and get motivated with this 500+ page book that will get you organized and have your phone ringing off the hook. This book includes information on SEO, Facebook advertising, Twitter followers marketing, using special days and holidays to boost sales, gaining new customers and clients, finances, taxes, a full marketing calendar, Google analytics, advertising, contracts, promotional materials, insurance billing, and so much more
Subjects: Massage therapy; Small business marketing.; Entrepreneurship.;
Available copies: 1 / Total copies: 1
unAPI

Visualizing Google Cloud : 101 illustrated references for cloud engineers & architects / by Vergadia, Priyanka,author.;
"The Google Cloud Platform incorporates dozens of specialized services that enable organizations to offload technological needs onto the cloud. From routine IT operations like storage to sophisticated new capabilities including artificial intelligence and machine learning, the Google Cloud Platform offers enterprises the opportunity to scale and grow efficiently. In Visualizing Google Cloud: Illustrated References for Cloud Engineers & Architects, Google Cloud expert Priyanka Vergadia delivers a fully illustrated, visual guide to matching the best Google Cloud Platform services to your own unique use cases. After a brief introduction to the major categories of cloud services offered by Google, the author offers approximately 100 solutions divided into eight categories of services included in Google Cloud Platform: compute; storage; databases; data analytics; data science, machine learning and artificial intelligence; application development and modernization with containers; networking; security. You'll find richly illustrated flowcharts and decision diagrams with straightforward explanations in each category, making it easy to adopt and adapt Google's cloud services to your use cases. It is for anyone who is planning a cloud migration or new cloud deployment. It is for anyone preparing for cloud certification, and for anyone looking to make the most of Google Cloud. It is for cloud solutions architects, IT decision-makers, and cloud data and ML engineers."c--Amazon.com
Subjects: Google (Firm); Google Apps.; Cloud computing.;
Available copies: 1 / Total copies: 1
unAPI

It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards / by Pauwels, Koen,1971-author.(CARDINAL)405083;
Includes bibliographical references and index.Introduction: Decisions that data and analytics can inform -- Part I. What marketing analytics dashboards can do for you. Marketing analytics dashboards: what, why, who, and how -- Compare the marketing analytics dashboard to your current scoring system -- Part II: Plan your marketing analytics dashboard. Start with the vision -- Assemble your team -- Gain IT support on big and not-so-big data -- Build your database -- Part III: Design your marketing analytics dashboard. Generate potential key performance indicators -- Eliminate to select key leading performance indicators -- Include emerging channels: KLPIs for online and social media -- Emerging markets frontier: metrics across countries -- Design the layout and dashboard prototype -- Part IV: Live your marketing analytics dashboard. Launch and renewal of the marketing analytics dashboard -- Change your decision making: from interpretation to action -- Nurture the culture and practice of accountability -- Conclusion: Call to action.Koen Pauwels, winner of the 2010 Google/WPP Research Award, explains why you should create and use a marketing analytics dashboard. His basic chapters will help anyone who is exploring these easy-to-read graphic presentations of metrics. If you already use a marketing analytics dashboard, Pauwels will sharpen your focus and help you use it more effectively. This worthy data management handbook also provides tools for information-based decision making. Pauwels's advice and tactics will help anyone who is ready to adopt a more analytical approach to marketing, as well as those interested in planning and decision making.
Subjects: Marketing research.; Marketing research; Dashboards (Management information systems); Marketing; Tableaux de bord (Gestion);
Available copies: 2 / Total copies: 2
unAPI

Ultimate guide to Google AdWords / by Marshall, Perry,1969-author.(CARDINAL)667695; Todd, Bryan,author.(CARDINAL)481482; Rhodes, Mike,1970-author.(CARDINAL)617333;
Preface: Wait! Before you read this book -- Chisel your way in: frank talk about the Google AdWords of today -- How to force prospects to choose your site: make them buy from you, not your competition -- Keyword: AdWords success starts here -- How to write Google Ads: attract eyeballs, get clicks, and earn money -- Chisel you way in with bionic Google Ads -- Ads that pass the test: editorial guidelines and split testing -- Campaign settings -- The winning method the world's smartest marketers stole from the Wright brothers -- Vanquish the thickest competition with a killer USP -- Conversion tracking: how to know where every penny you spend is going -- Landing pages: making powerful first impressions that convert -- Bidding strategies: tools to keep your spending smart -- Supercharge your clickthrough rates with Ad extensions -- How to get your ads on millions of websites with Google's display network -- Remarketing: the single most profitable online advertising strategy -- YouTube advertising: billions of eyeballs for pennies / by Tom Breeze -- Niche domination, Part 1: Chisel in where the chiseling is easy -- Niche domination, Part 2: Playing games you can win -- "Deep 80/20": it's not what you think ... and I can't tell you how profitable it is! -- How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy -- Quality score: making Google's "bozo filter" work for you -- Google's search partner network: gold mine or land mine? -- Impression share: get more of the right eyeballs to see your offer -- Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for -- Creating your own remarketing grid -- Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic ... now available on Google Search -- Advanced campaign types: polishing up your competitive edge -- Google's display network: the greatest playground in history -- Google Analytics: know exactly where your visitors come from and where they are going -- Google Shopping campaigns: a huge ROI for eCommerce -- AdWords Editor: your power tool for managing campaigns with ease -- AdWords Scripts: automate the grunt work -- AdWords Experiments: test and succeed with little risk -- How to hire the right AdWords agency -- How email transforms those expensive clicks into long-term, profitable customers -- So you have a killer sales machine. Now what?: the new army of next-generation marketers -- Signature victories.
Subjects: Google AdWords.; Internet advertising.; Web search engines.;
Available copies: 2 / Total copies: 4
unAPI

Online marketing for small businesses / by Doherty, Julia(Writer on marketing),author.(CARDINAL)619897;
Subjects: Internet marketing.; Small business marketing.;
Available copies: 1 / Total copies: 1
unAPI

Results 1 to 10 of 17 |