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The complete guide to Google AdWords : secrets, techniques, and strategies you can learn to make millions / by Lambert, Larisa,1968-(CARDINAL)502253;
Includes bibliographical references (page 281) and index.
Subjects: Google AdWords.; Internet marketing.;
Available copies: 1 / Total copies: 1
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Ultimate guide to Google AdWords / by Marshall, Perry,1969-author.(CARDINAL)667695; Todd, Bryan,author.(CARDINAL)481482; Rhodes, Mike,1970-author.(CARDINAL)617333;
Preface: Wait! Before you read this book -- Chisel your way in: frank talk about the Google AdWords of today -- How to force prospects to choose your site: make them buy from you, not your competition -- Keyword: AdWords success starts here -- How to write Google Ads: attract eyeballs, get clicks, and earn money -- Chisel you way in with bionic Google Ads -- Ads that pass the test: editorial guidelines and split testing -- Campaign settings -- The winning method the world's smartest marketers stole from the Wright brothers -- Vanquish the thickest competition with a killer USP -- Conversion tracking: how to know where every penny you spend is going -- Landing pages: making powerful first impressions that convert -- Bidding strategies: tools to keep your spending smart -- Supercharge your clickthrough rates with Ad extensions -- How to get your ads on millions of websites with Google's display network -- Remarketing: the single most profitable online advertising strategy -- YouTube advertising: billions of eyeballs for pennies / by Tom Breeze -- Niche domination, Part 1: Chisel in where the chiseling is easy -- Niche domination, Part 2: Playing games you can win -- "Deep 80/20": it's not what you think ... and I can't tell you how profitable it is! -- How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy -- Quality score: making Google's "bozo filter" work for you -- Google's search partner network: gold mine or land mine? -- Impression share: get more of the right eyeballs to see your offer -- Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for -- Creating your own remarketing grid -- Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic ... now available on Google Search -- Advanced campaign types: polishing up your competitive edge -- Google's display network: the greatest playground in history -- Google Analytics: know exactly where your visitors come from and where they are going -- Google Shopping campaigns: a huge ROI for eCommerce -- AdWords Editor: your power tool for managing campaigns with ease -- AdWords Scripts: automate the grunt work -- AdWords Experiments: test and succeed with little risk -- How to hire the right AdWords agency -- How email transforms those expensive clicks into long-term, profitable customers -- So you have a killer sales machine. Now what?: the new army of next-generation marketers -- Signature victories.
Subjects: Google AdWords.; Internet advertising.; Web search engines.;
Available copies: 2 / Total copies: 4
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Winning results with Google AdWords / by Goodman, Andrew E.;
Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)
Subjects: Google AdWords (Computer file); Internet marketing.;
Available copies: 2 / Total copies: 4
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Introduction to search engine marketing and adwords : a guide for absolute beginners / by Kelsey, Todd,author.(CARDINAL)667265;
Introduction -- Quickstart -- Launching a campaign -- Monitoring a campaign -- Keywords -- campaign strategies -- Ad extensions -- Getting certified.Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.Includes index.
Subjects: Google AdWords.; Internet marketing.; Web search engines.;
Available copies: 3 / Total copies: 3
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Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / by Marshall, Perry S.,author.; Todd, Bryan,author.; Marshall, Perry S.Entrepreneur magazine's ultimate guide to Google AdWords.;
The third edition of Ultimate Guide to Google AdWords teaches advertisers how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Users also uncover priceless techniques including how to manage the Quality Score factor, slash bid prices, develop effective keyword lists, and write killer advertising copy.
Subjects: Google.; Internet advertising.; Web search engines.;
Available copies: 1 / Total copies: 1
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The ultimate guide to search engine marketing : pay per click advertising secrets revealed / by Brown, Bruce C.(Bruce Cameron),1965-(CARDINAL)477468;
Includes bibliographical references and index.History and understanding of online marketing -- Introduction to PPC advertising -- Search-engine optimization -- How to generate web site traffic -- Establishing an online marketing strategy -- How to budget for your PPC advertising campaign and choose effective keywords and keyword phrases -- Google AdWords -- Yahoo! search marketing -- Microsoft adCenter -- How to identify and combat fraud -- Increase profits with Google AdSense -- How to increase sales with affiliate marketing.
Subjects: Internet advertising.; Internet marketing.; Search engines.; Web search engines.;
Available copies: 1 / Total copies: 1
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SEO 2017 : learn search engine optimization with smart Internet marketing strategies / by Clarke, Adam(Google certified professional),author.(CARDINAL)618403;
Introduction to how Google works -- Keyword research. The most important step of SEO -- On page SEO. How to let Google know what your page is about -- Link building. How to rank extremely high on Google -- Social media and SEO -- Web analytics in a nutshell. How to measure your success -- Troubleshooting common SEO problems and how to fix them -- Local SEO. SEO for local business -- The new meta: microformats, microdata, schema.org & Facebook open graph -- Powerful SEO tools -- Bonus chapter 1: Google's algorithm updates -- Bonus chapter 2: the quick and dirty guide to pay-per-click advertising with Google AdWords -- Final thoughts.Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.
Subjects: Google.; Internet marketing.; Web search engines.; Web site development.; Web sites;
Available copies: 1 / Total copies: 1
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The complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan / by Brown, Bruce C.(Bruce Cameron),1965-(CARDINAL)477468;
Subjects: Handbooks and manuals.; Google; Internet advertising; Internet marketing; Web search engines; Web sites;
Available copies: 1 / Total copies: 1
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Introduction to Google Analytics: a guide for absolute beginners / by Kelsey, Todd,author.(CARDINAL)667265; Lyon, Brandon,author.;
Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification."Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.
Subjects: Google Analytics.; Web usage mining.; Internet users;
Available copies: 2 / Total copies: 3
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How the Internet happened : from Netscape to iPhone / by McCullough, Brian,author.(CARDINAL)783247;
The big bang : the Mosaic web browser and Netscape -- Bill Gates "gets" the Internet : Microsoft and Internet Explorer -- America, online : AOL and the early online services -- Big media's big web adventure : Pathfinder, HotWired and ads -- Hello, world : the early search engines and Yahoo -- Get big fast : Amazon.com and the birth of ecommerce -- Trusting strangers : eBay, community sites and portals -- Blowing bubbles : the dot-com era -- Irrational exuberance : the dot-com bubble -- Pop! : Netscape vs. Microsoft, AOL + Time Warner and the nuclear winter -- I'm feeling lucky : Google, Napster and the rebirth -- Rip, mix, burn : the iPod, iTunes, and Netflix -- A thousand flowers, blooming : PayPal, AdWords, Google's IPO and blogs -- Web 2.0 : Wikipedia, YouTube and the wisdom of crowds -- The social network : Facebook -- The rise of mobile : Palm, BlackBerry and smartphones -- One more thing : the iPhone."Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom." Depicting the lives of now-famous innovators like Netscape's Marc Andreessen and Facebook's Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet's rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives"--
Subjects: Internet;
Available copies: 1 / Total copies: 1
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