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Legends and soles : the memoir of an American original / by Vaccaro, Sonny,author.; Keteyian, Armen,author.(CARDINAL)181277;
"The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael Jordan; how Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage; his close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown; The high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sports; filled with in-depth stories and sixteen pages of photos illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports."--
Subjects: Autobiographies.; Vaccaro, Sonny.; Jordan, Michael, 1963-; Nike (Firm); Marketing executives; Basketball shoes; Endorsements in advertising; Basketball; Sports;
Available copies: 11 / Total copies: 12
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Trust us, we're experts! : how industry manipulates science and gambles with your future / by Rampton, Sheldon,1957-(CARDINAL)769005; Stauber, John.(CARDINAL)375276;
Includes bibliographical references (pages 317-354) and index.
Subjects: Industrial publicity; Corporations; Public relations consultants; Public relations firms; Expertise; Endorsements in advertising; Deceptive advertising; Risk perception; Consumer protection; Business ethics;
Available copies: 4 / Total copies: 5
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Made up : how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards / by Laham, Martha,author.;
Includes bibliographical references and index."Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--
Subjects: Beauty culture; Beauty, Personal; Cosmetics industry; Feminine beauty (Aesthetics);
Available copies: 2 / Total copies: 2
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Influencer marketing strategy : how influencers can help grow your business / by Glenister, Gordon,author.;
Includes bibliographical references and index."Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy"--
Subjects: Marketing; Social influence.; Social media.; Internet marketing.;
Available copies: 0 / Total copies: 1
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Monopoly : the world's most famous game-- and how it got that way / by Orbanes, Philip.(CARDINAL)771186;
Includes bibliographical references (pages 245-246) and index.Magie's Mother Earth: 1903-1910 -- Nearing's neighborhood: 1910-1915 -- Parker and progress: 1910-1915 -- Tugwell's turn: 1916-1924 -- Stryker's style: 1925-1932 -- Darrow's depression: 1932-1934 -- Barton's burden: 1935-1940 -- Watson's war: 1936-1945 -- GI Gamers: 1945-1958 -- The general's gamble: 1959-1972 -- Victor's vision: 1972-1985 -- The Reagan rolls: 1979-1991 -- Number nine, number nine: 1992-2002 -- McNally's method: 2003-2004 -- Williamson's world: 2005 and beyond -- Monopoly money.Philip Orbanes, expert on all things Monopoliana, tells the remarkable history of the Monopoly game, from its predecessor's birth as a teaching tool for an economics class in the first decade of the twentieth century, through its introduction in 1935 and explosive growth in the postwar decades--over 200 million copies sold in sixty countries--to it being a fixture in just about every American home today. Orbanes includes personality portraits, little-known legends and lore, and the extraordinary variety of advertising used throughout the twentieth century. This is the first and only book to cover comprehensively the origin, growth, and global impact of the game that has become a cultural icon. This book is not endorsed by Hasbro Games.--From publisher description.
Subjects: Monopoly (Game);
Available copies: 4 / Total copies: 5
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Principles of business. by Salem Press,editor.(CARDINAL)521037;
Includes bibliographical references and index.Publisher's Note -- Introduction -- Contributors -- Advertising Campaigns -- Advertising Management -- Applications for Business Consulting in -- Marketing -- Applied Probability Models in Marketing -- Brand Management -- Brand Personality -- Business Marketing -- Buyer Behavior -- Channel Management -- Consumer and Organizational Buyer Behavior -- Consumer Behavior -- Consumer Demographics -- Content Marketing -- Copyrights -- Creating, Managing and Presenting the Arts -- Customer Information Systems -- Customer Loyalty Programs -- Customer Relationship Management (CRM) -- Customer Service -- Direct E-Marketing -- E-Business Enterprise Applications -- Effective Media Coverage -- Employer Branding and Management -- Entrepreneurial Marketing -- Event Management -- External Business Communications -- Franchising -- Future of Integrated Marketing Communications -- Global Marketing -- Integrated Marketing Communications (IMC) -- International Advertising -- International Marketing -- Internet Marketing Strategies -- Launching New Ventures Through Technology -- Law of Marketing and Antitrust -- Legal Aspects of Marketing -- Marketing (Statistics) and Applied Probability Models -- Marketing Decision Making -- Marketing Environment -- Marketing Ethics -- Marketing Management -- Marketing Methods -- Marketing Principles -- Marketing Research -- Marketing Strategy -- Models for Marketing Strategy -- Multimedia Product Placement -- Multinational Marketing -- Neuromarketing -- New Product Management -- Person Marketing: Using Celebrities to Endorse Products -- Personal Selling and Sales Management -- Price Analysis -- Price Discrimination -- Pricing Policy -- Pricing Strategies -- Principles of Advertising -- Principles of Retailing -- Product Placement -- Professional Selling in Business to -- Business (BB) Marketing -- Promotional Policies -- Public Relations -- Public Relations and Social Media -- Retail Merchandising -- Sales Force Management -- Sensory Marketing -- Social Media and Businesses -- Strategic Marketing -- Trade Show Participation -- Value-Based Strategies for Business Marketing -- Glossary -- Subject Index.Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service.
Subjects: Marketing.;
Available copies: 1 / Total copies: 1
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The making of Shakespeare's First Folio / by Smith, Emma(Emma Josephine),author.(CARDINAL)418649;
Includes bibliographical references and index.The plays & their presentation -- Shakespeare's reputation -- Team Shakespeare: the backers -- Printing & publishing -- Early readers.In late November 1623, Edward Blount finally took delivery at his bookshop at the sign of the Black Bear near St. Paul's of a book that had been long in the making. Master William Shakespeare's Comedies, Histories, and Tragedies was the first collected edition of Shakespeare's plays, appearing some seven years after their author's death in 1616. Its 950 folio pages included thirty-six plays, half of which had not previously been printed, divided under the three generic headings of the title. There was no fanfare at the book's arrival. There was nothing of the marketing overdrive that marks an important new publication in our own period: no advertising campaign, no reviews, interviews, endorsements or literary prizes, no queues in St Paul's Churchyard, no sales figures, price war, copycat publications or bestseller lists--in short, no sensation. Nevertheless, it is hard to overstate the importance of this literary, cultural and commercial moment. This book, generously illustrated with key pages from the publication and comparative works, tells the human, artistic, economic and technical stories of the birth of the First Folio--and the birth of Shakespeare's towering reputation.
Subjects: Bibliographies.; Shakespeare, William, 1564-1616.; Shakespeare, William, 1564-1616; Early printed books; Books;
Available copies: 1 / Total copies: 1
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Everything you think you know about politics-- and why you're wrong / by Jamieson, Kathleen Hall.(CARDINAL)724949;
Includes bibliographical references (pages 245-277) and index.1460L
Subjects: Political campaigns; Advertising, Political; Campaign debates;
Available copies: 2 / Total copies: 2
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The complete idiot's guide to being a model / by Williams, Roshumba.(CARDINAL)537685; O'Connor, Anne Marie.(CARDINAL)432671;
Includes bibliographical references (pages 369-370) and index.
Subjects: Models (Persons);
Available copies: 2 / Total copies: 2
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P.T. Barnum : the legend and the man / by Saxon, A. H.(CARDINAL)527371;
Includes bibliographical references (pages 345-423) and index.Illustrations -- Prologue -- 1: Life in progress -- 2: Bethal -- 3: Religion of healthy-mindedness -- 4: Showman Barnum -- 5: Wonders of God's universe -- 6: Of mermaids and the man in miniature -- 7: Universal yankee -- 8: Finer things -- 9: Bridgeport and bankruptcy -- 10: Pro bono publico -- 11: New beginning -- 12: Crowning efforts -- 13: Children's friend and jumbo -- 14: Sun of the amusement world -- Epilogue -- Appendix: Barnum aprocrypha -- Notes -- Selected bibliography -- Acknowledgments -- Index of persons.From the Publisher: I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, to attract attention to a show, Phineas Taylor Barnum wrote to a publisher in 1860. "I don't believe in 'duping the public, ' but I believe in first attracting and then pleasing them." The name P.T. Barnum is virtually synonymous with the fine art of self-advertisement and the apocryphal statement, "There's a sucker born every minute." Nearly a century after his death, Barnum remains one of America's most celebrated figures. In the Selected Letters of P.T. Barnum, A.H. Saxon brings together more than 300 letters written by the self-styled "Prince of Humbugs." Here we see him, opinionated and exuberant, with only the rarest flashes of introspection and self-doubt, haggling with business partners, blustering over politics, and attempting to get such friends as Mark Twain to endorse his latest schemes. Always the king of showmen, Barnum considered himself a museum man first and was forever on the lookout for "curiosities," whether animate or inanimate. His early career included such outright frauds as Joice Heth, the "161-year-old nurse of George Washington," and the Fejee Mermaid-the desiccated head and torso of a monkey sewn to the body of a fish. Although in later years he projected a more solid, respectable image-managing the irreproachable "legitimate" attraction Jenny Lind, becoming a leading light in the temperance crusade, founding the Barnum & Bailey Circus-much of his daily existence continued to be unabashedly devoted to manipulating public opinion so as to acquire for himself and his enterprises what he delightedly termed "notoriety." His famous autobiography, The Life of P.T. Barnum, which he regularly augmented during the last quarter century of his life, was itself a masterpiece of self-promotion. "Will you have the kindness to announce that I am writing my life & that fifty-seven different publishers have applied for the chance of publishing it," he wrote to a newspaper editor, adding, "Such is the fact-and if it wasn't, why still it ain't a bad announcement." The Selected Letters of P.T. Barnum captures the magic of this consummate showman's life, truly his own "greatest show on earth."Barnard Hewitt Award for Outstanding Research in Theatre History, 1990
Subjects: Biographies.; Barnum, P. T. (Phineas Taylor), 1810-1891.; Circus owners;
Available copies: 5 / Total copies: 5
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