Search:

Results 1 to 10 of 23 |

The new law of demand and supply : the revolutionary new demand strategy for faster growth and higher profits / by Kash, Rick.;
Includes bibliographical references and index.Kash redefines the ground rules of today's economy and gives managers the tools they need to outperform the competition and achieve dramatic growth and profits.
Subjects: Demand (Economic theory); Supply and demand.;
Available copies: 1 / Total copies: 1
unAPI

Buzz : harness the power of influence and create demand / by Salzman, Marian L.(CARDINAL)267644; Matathia, Ira.(CARDINAL)267643; O'Reilly, Ann.(CARDINAL)267642;
Includes bibliographical references and index.
Subjects: Advertising.; Marketing.; Demand (Economic theory);
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
unAPI

Demand : creating what people love before they know they want it / by Slywotzky, Adrian J.(CARDINAL)391204; Weber, Karl,1953-(CARDINAL)300198;
Includes bibliographical references and index.The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators."Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Subjects: Consumers; Consumption (Economics); Demand (Economic theory); Supply and demand.;
Available copies: 2 / Total copies: 2
unAPI

In this economy? : how money & markets really work / by Scanlon, Kyla,author.(CARDINAL)888836;
Includes bibliographical references (pages 263-270) and index."An illustrated guide to the mad math and terrible terminology of economics, from one of the internet's favorite financial educators. The stuff you really need to know about how the economy works? It's pretty simple. Yes, even if you were bored to tears in economics class, or if you're cross-eyed from reading painfully convoluted-or straight-up misguided-financial commentary. In this particularly disorienting era, many have turned to a young economic analyst named Kyla Scanlon for answers. Now, Scanlon is writing a definitive, approachable guide to the key concepts and mechanics of economics and the most common myths and fallacies to steer clear of. Through her trademark blend of creative analogies, clever illustrations, refreshingly lucid language-and even quotes from poetry, literature, and philosophy-she answers questions such as: What is Fed cred, Fed flexing, and Fedspeak? Is our national debt really a threat? What is a "mild" recession, exactly? What's really happening in the labor market, and how do we improve it for workers? At a time when experts overcomplicate simple things loudly, choosing to generate smoke rather than clearing the air, In This Economy? shows that understanding the markets-and the systems they operate in-is easier than you think. Whether you're worried about your mortgage rate, job security, bank account balance, or the health of the broader economy, this concise and witty guide will give you the confidence to make smarter financial decisions-no matter what the headlines say"--
Subjects: Economics.;
Available copies: 2 / Total copies: 10
unAPI

Microeconomics demystified / by Depken, Craig A.(CARDINAL)549606;
MARCIVE 06/10/081. The language of economics -- Summary -- Quiz -- 2. Math review -- Summary -- Quiz -- 3. Production and growth -- Production -- Production in a Robinson Crusoe economy -- Economic growth -- Gains from trade -- Summary -- Quiz -- 4. Demand and supply -- Demand -- Supply -- Price as a regulator in the market -- Changes in demand -- Changes in supply -- Changes in supply and demand -- Government interventions in the market -- Price floors and ceilings -- Quantity controls -- Taxation in the supply and demand model -- Summary -- Quiz -- 5. Elasticity -- Price elasticity of demand -- Income elasticity of demand -- Cross elasticity of demand -- Elasticity of supply -- Applications of elasticity -- Price elasticity of supply and demand and the burden of a sales tax -- Summary -- Quiz -- 6. Consumer and producer surplus -- Consumer surplus -- Producer surplus -- Changes in consumer and producer surplus and changes in supply and demand -- The impact of a sales tax on consumer and producer surplus -- Summary -- Quiz -- 7. Utility -- The utility function and indifference curves -- The household's income constraint -- The household's consumption equilibrium -- The law of demand and utility theory -- Income and substitution effects -- Substitution effect -- The income effect -- Combining substitution and income effects -- Summary -- Quiz --8. Theory of the firm -- Why the firm? -- The firm's production function and isoquants -- Efficiency and the firm -- The firm's cost constraint -- A firm's cost functions : total cost, average cost, and marginal cost -- Summary -- Quiz -- 9. Perfect competition -- Summary -- Quiz -- 10. Theory of monopoly -- Static monopoly -- Efficiency aspects of static monopoly -- Price discrimination -- First degree price discrimination -- Third degree price discrimination -- Second degree price discrimination -- Cartel theory -- Contestable market theory -- Summary -- Quiz -- 11. Monopolistic competition and oligopoly -- Monopolistic competition -- Oligopoly -- The kinked demand model -- Oligopoly with a dominant firm -- Strategic interaction -- Cournot duopoly game -- Bertrand's duopoly game -- Summary -- Quiz -- 12. Factor markets -- Labor -- Labor demand -- Labor supply -- Labor market equilibrium -- Additional topics in labor markets -- Capital markets -- Demand for capital -- Supply of capital -- Capital market equilibrium -- Land -- Summary -- Quiz -- 13. Market failure and government intervention in markets -- Public goods -- Externalities -- Summary -- Quiz -- Appendix A. Quiz answers -- Appendix B. Final exam -- Final exam answers.
Subjects: Problems and exercises.; Microeconomics.; Microeconomics;
Available copies: 1 / Total copies: 3
unAPI

Economics 101 : the essential guide to how the economy works / by Schwartz, Elaine,author.;
Includes bibliographical references and index.Introduction -- Trade-offs and margins -- Economic systems -- The market systm -- Businesses -- Labor -- Fiscal policy -- Monetary policy -- Keeping track -- The financial system -- Globalization -- Development economics -- Economic growth and externalities -- Glossary -- Suggested reading, podcasts, and videos."This highly visual full-colour hardback contains everything you can learn about the fundamentals of economics, made accessible and engaging by economics expert Elaine Schwartz. Packed with flow diagrams, infographics, pull-out features and handy timelines, this book makes learning the subject easier than ever. It covers the whole breadth of the subject at degree level, covering market equilibrium, economic policy, comparative development and more. It also includes profiles of prominent economists, including Adam Smith, John Maynard Keynes and Einor Ostrom, and the contributions they have made to economic theory. By the time you finish this book, you will be able to answer questions such as: How do supply and demand work?; What is monetary policy?; Is GDP the best measure of success?; What are the costs and benefits of globalization? This hardback guide is perfect for both students and those wishing to know how economics has played its part in constructing the world in which we live"--
Subjects: Economics.;
Available copies: 1 / Total copies: 1
unAPI

The cartoon introduction to economics / by Klein, Grady.(CARDINAL)541639; Bauman, Yoram.(CARDINAL)651523;
V. 1. Microeconomics -- v. 2. MacroeconomicsAward-winning illustrator Klein has paired up with the economist Bauman to create a clear and humorous introduction to microeconomics. Topics such as supply and demand, decision trees, taxes, auctions, risk investment, game theory, Pareto efficiency, Pareto improvement, marginal analysis, and price elasticity are presented.
Subjects: Comics (Graphic works); Graphic novels.; Economics; Microeconomics; Macroeconomics;
Available copies: 5 / Total copies: 5
unAPI

Saving energy, growing jobs : how environmental protection promotes economic growth, profitability, innovation, and competition / by Goldstein, David B.,Ph.D.(CARDINAL)481375;
Includes bibliographical references (pages 308-325) and index.Foreword / by Olympia J. Snowe -- Preface -- Acknowledgements -- Introduction -- Energy efficiency and the economy -- The critical role of energy efficiency in the economy -- Energy use reduction -- Environmental policies generate cost reductions -- Opposition to energy efficiency -- Establish more competitive markets -- Direct success in energy efficiency -- Early resistance to energy efficiency -- The refrigerator story -- Other energy-efficiency opportunities -- How far can we go with efficiency? -- Enhanced innovation--energy efficiency's unexpected success -- Nonenergy benefits -- Innovation, process improvement, and cost reduction -- Overcoming barriers to innovation -- National economic development policy and the environment -- Environmental protection, economic barriers, and economic development -- Economic fundamentalism--the use of economics as a religion rather than a science -- What is economic fundamentalism? -- How economic theory serves as a political force -- How critical assumptions of economic theory are violated in practice -- The need for regulation -- How markets actually work -- Lessons from California's failed experiment in "free markets" for electricity -- The road to failure -- What actually happened--myth versus reality -- The consequences of the restructuring experiment -- The true causes of the California energy crisis -- How markets fail -- What prevents expected results -- Market barriers -- Market failures -- Human failures -- Institutional failures: trade associations and the politics of environmental protection -- Factors for market success -- The politics of environmentalism -- Myths of the anti-environmentalists -- The myth of independent objective analysis -- The myths about environmentalists -- The consequences of the anti-environmentalist myths -- Myths of the environmentalists -- The greedy corporation myth -- The "bad people" myth -- The "small is beautiful" myth -- Legitimate concerns of business and environmental interests -- Business's concerns about new regulation -- Reasons why business distrusts environmentalists -- Environmentalists' concerns about business -- The need for better communication -- What truly motivates anti-environmentalists -- A story of energy efficiency and global warming -- The influence of economic and ideological incumbency -- Who writes the regulations -- Government versus private-sector regulation -- Well-designed environmental policies -- Current environmental policies -- Future environmental policies -- Where do we go from here? -- Environmental policy promotes economic growth -- Current barriers to environmental policies -- How to transform the political debate -- Incentives and regulation -- Appendix: Myths and realities in California's experiment in electricity -- Myth 1: Hugh growth of demand for electricity -- Myth 2: Environmentalists and state bureaucrats blocked new power plant construction -- Myth 3: Greedy utilities used restructuring as a plot -- Myth 4: The flaws of restructuring were clear to all -- Myth 5: Restructuring did not go far enough -- Myth 6: The "genius of the market" will solve everything -- Notes -- Bibliography -- Index.
Subjects: Energy policy; Energy conservation; Energy conservation; Environmental protection;
Available copies: 1 / Total copies: 1
unAPI

The economics bible : the definitive guide to the science of wealth, money and world finance / by Pettinger, Tejvan,author.(CARDINAL)355958;
Introduction -- Markets -- Market failure -- Labor markets -- Business economics -- Concepts -- Macroeconomics -- Economic policy -- Financial economics -- Global economy."The Economics Bible is an accessible, comprehensive and fully illustrated introduction to the models and mechanics that drive the world of money. The economic theories that have shaped nations for centuries and influence the way we live now become clear. From Keynesian models developed during the Depression to how inflation occurs and its effect on interest rates, The Economics Bible makes global finance easily understood. Subjects covered include: Macro-(market-driven) and micro-(citizen-driven) economics; Inflation (rising prices, wages, hyper-inflation); Recession (slow or negative economic growth); Economic forecasting (pundits' predictions, often wrong); How stock markets work (buying and selling, what is the index); Chicago School (free-market economic philosophy); Globalization (the growth of multinational corporations); Labor markets (wages, supply and demand); Adam Smith (the founder of economics); Sub-prime collapse (risky mortgages and sinking real estate values); Free trade (barrier-free intercountry transactions without barrier); The Euro (monetary unit of the European Union). Throughout the book are engaging text boxes, sidebars, quotations, maps and graphs, and other visual tools that help to support the text."--
Subjects: Economics.; Finance.; Money.;
Available copies: 6 / Total copies: 9
unAPI

Economics / by Flynn, Sean Masaki,author.(CARDINAL)547881;
Find FREE quizzes for every chapter online Learn about good markets, bad monopolies, and inflation Decode budget deficits and trade gains. This book gives you everything you need to understand our rapidly evolving economy-as well as the economic fundamentals that never change. What's the best way to fight poverty? How can governments spur employment and wage growth? What can be done to protect endangered species and the environment? This book explains the answers to those questions-and many more-in plain English. Inside...Get the fascinating scoop on behavioral economics Understand the model of supply and demand See how governments use monetary and fiscal policy to fight recessions Discover game theory and the secrets of cooperation.
Subjects: Economics.;
Available copies: 6 / Total copies: 9
unAPI

Results 1 to 10 of 23 |