Results 1 to 5 of 5
- It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards / by Pauwels, Koen,1971-author.(CARDINAL)405083;
Includes bibliographical references and index.Introduction: Decisions that data and analytics can inform -- Part I. What marketing analytics dashboards can do for you. Marketing analytics dashboards: what, why, who, and how -- Compare the marketing analytics dashboard to your current scoring system -- Part II: Plan your marketing analytics dashboard. Start with the vision -- Assemble your team -- Gain IT support on big and not-so-big data -- Build your database -- Part III: Design your marketing analytics dashboard. Generate potential key performance indicators -- Eliminate to select key leading performance indicators -- Include emerging channels: KLPIs for online and social media -- Emerging markets frontier: metrics across countries -- Design the layout and dashboard prototype -- Part IV: Live your marketing analytics dashboard. Launch and renewal of the marketing analytics dashboard -- Change your decision making: from interpretation to action -- Nurture the culture and practice of accountability -- Conclusion: Call to action.Koen Pauwels, winner of the 2010 Google/WPP Research Award, explains why you should create and use a marketing analytics dashboard. His basic chapters will help anyone who is exploring these easy-to-read graphic presentations of metrics. If you already use a marketing analytics dashboard, Pauwels will sharpen your focus and help you use it more effectively. This worthy data management handbook also provides tools for information-based decision making. Pauwels's advice and tactics will help anyone who is ready to adopt a more analytical approach to marketing, as well as those interested in planning and decision making.
- Subjects: Marketing research.; Marketing research; Dashboards (Management information systems); Marketing; Tableaux de bord (Gestion);
- Available copies: 2 / Total copies: 2
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- Excel℗ dashboards & reports for dummies℗ / by Alexander, Michael,1972-author.(CARDINAL)475485;
Getting started with Excel dashboards and reports. Getting in the dashboard state of mind ; Building a super model -- Building basic dashboard components. Dressing up your data tables ; Sparking inspiration with Sparklines ; Formatting your way to visualizations ; The pivotal pivot table -- Building advanced dashboard components. Charts that show trending ; Grouping and bucketing data ; Displaying performance against a target -- Advanced reporting techniques. Macro-charged dashboarding ; Giving users an interactive interface ; Adding interactivity with pivot slicers -- Working with the outside world. Using external data for your dashboards and reports ; Sharing your workbook with the outside world -- The part of tens. Ten chart design principles ; Ten Excel chart types and when to use them.
- Subjects: Graphs.; Microsoft Excel (Computer file); Business report writing.; Business; Dashboards (Management information systems); Electronic spreadsheets.; Statistics;
- Available copies: 2 / Total copies: 3
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- Microsoft Excel dashboards & reports / by Alexander, Michael,1972-author.(CARDINAL)475485;
Getting started with Excel dashboards and reports. Getting in the dashboard state of mind ; Building a super model ; The pivotal pivot table ; Using external data for your dashboards and reports -- Building basic dashboard components. Dressing up your data tables ; Sparking inspiration with Sparklines ; Formatting your way to visualizations -- Adding charts to your dashboards. Charts that show trending ; Grouping and bucketing data ; Displaying performance against a target -- Advanced reporting techniques. Giving users an interactive interface ; Adding interactivity with pivot slicers ; Sharing your workbook with the outside world -- The part of tens. Ten chart design principles ; Ten questions to ask before distributiing your dashboard.Provides information on how to use Excel for business intelligence, including tips on using PivotTables, Excel charts, and representing data trends, and methods for creating effective dashboards.
- Subjects: Informational works.; Instructional and educational works.; Graphs.; Microsoft Excel (Computer file); Dashboards (Management information systems); Statistics; Business report writing.; Electronic spreadsheets.; Business;
- Available copies: 2 / Total copies: 4
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- Tableau for dummies / by Hyman, Jack A.,author.; Revision of:Monsey, Molly.Tableau for dummies.;
Part 1: Tackling tableau basics. Learning Tableau lingo ; Venturing into Tableau versions ; Mapping out the data journey -- Part 2: Prepping data in Tableau. Connecting your data ; Ready, set, data prep: readying your data for prime time ; Structuring data for liftoff -- Part 3: Telling the data story in Tableau. Touring Tableau desktop ; Visualization foundations in Tableau ; Analytic practices in action ; Showcasing data with dashboards and stories -- Part 4: Showcasing your data in the Tableau cloud. Collaboration and publishing with Tableau cloud ; Administration in Tableau cloud -- Part 5: The part of tens. Ten Tableau must-know function types ; Ten helpful Tableau resources.Offers information on how to perform complex data analysis and create powerful visualizations and dashboards using Tableau, covering such topics as navigating the user interface, understanding data sources, and publishing workbooks.
- Subjects: Tableau (Computer file); Industrial management; Information display systems.; Visual analytics;
- Available copies: 1 / Total copies: 2
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- Outlook 2010 all-in-one for dummies / by Fulton, Jennifer.(CARDINAL)208293; Fredricks, Karen S.(CARDINAL)542632;
Getting started. An insider's look at the Outlook interface ; Outlook, quick and dirty ; Setting up your e-mail accounts ; Importing data into Outlook -- E-mail basics. Creating new messages : beyond the basics ; Reading and replying to e-mail ; Making your e-mail look professional and cool ; Repeating yourself easily with signatures and templates -- Über e-mail. Controlling the sending and receiving of messages ; When you have to know now : instant messaging ; Getting the latest news delivered right to your inbox ; Sending mass mailings ; Managing multiple e-mail accounts -- Working with the calendar. Getting familiar with the calendar ; Going further with the calendar ; Calendar collaboration ; All about meetings ; Making the calendar your own -- Managing contacts. Getting in contact ; Working with your contacts ; Dealing with electronic business cards ; Contacts collaboration --Tracking tasks, taking notes, and organizing life with OneNote. Creating simple to-do items ; Dealing with more complex tasks ; Spreading the joy : task assignments ; Taking notes ; Taking notes in overdrive : OneNote ; Maximizing the power of OneNote -- Working with Business Contact Manager. Minding your Business Contact Manager ; Introducing the basic Business Contact Manager elements ; Working with opportunities ; Reports and dashboards -- Customizing Outlook. Organizing items with categories ; Changing your view on Outlook ; Customizing Outlook forms -- Managing all your Outlook stuff. Finding a place for your stuff ; Playing by the rules ; Making mincemeat out of spam ; Seek and ye shall find ; Securing Outlook e-mail -- Out and about : taking Outlook on the road. Managing your company e-mail ; Turning your e-mail accounts into roadies ; Printing your stuff and taking it with you.
- Subjects: Microsoft Outlook.; Business; Electronic mail systems; Personal information management; Time management;
- Available copies: 1 / Total copies: 1
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Results 1 to 5 of 5