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Free marketing [sound recording] : 101 low and no-cost ways to grow your business online & off / by Cockrum, Jim,1969-; Pratt, Sean.; Gildan Media Corporation.;
MARCIVE 4/3/12Narrated by Sean Pratt.Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue -- with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundationfor your business.
Subjects: Audiobooks.; Branding (Marketing); Corporate image.; Internet marketing.; Marketing.;
Available copies: 1 / Total copies: 1
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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / by Calloway, Joe.;
We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.
Subjects: Benchmarking (Management); Corporate image.; Brand name products.;
Available copies: 1 / Total copies: 1
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Letterhead & logo design 4 : creating the corporate image / by Havighurst, Lynne.(CARDINAL)530886;
Introduction -- Graphic design and advertising -- Professional services -- Real estate, properties, and architecture -- Health care, education, and nonprofit -- Industrial and manufacturing -- Food and beverage -- Other.
Subjects: Illustrated works.; Letterheads; Commercial art; Logos (Symbols); Logotypes (Printing); Advertising.;
Available copies: 1 / Total copies: 2
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Naming rights : legacy gifts and corporate money / by Burton, Terry,active 2008,author.(CARDINAL)783201;
Includes bibliographical references and index."Examining emerging trends and how non-profits can take advantage of dramatic changes in individual philanthropy, foundation support, and corporate giving, Naming Rights offers in-depth analysis to help nonprofit decision-makers get a better understanding of the marketplace and adjust their own naming rights strategies. Hundreds of examples are included, such as naming rights being offered and sold at universities, private schools, school boards, hospitals, museums, environmental groups, and a wide assortment of other nonprofit organizations." "In this book, Terry Burton examines naming rights from the nonprofit leadership point of view, with insights from private sector naming rights and how they impact the ask amounts to pricing strategies by nonprofit groups. It examines and compares the merits of offering naming rights for the legacy gift of a philanthropist to those of a title sponsor to an annual event."--Jacket.
Subjects: Institutional advertising.; Nonprofit organizations.; Fund raising.; Corporate image.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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A million dollars in change : how to engage your employees, attract top talent, and make the world a better place / by Cavalluzzi, Alessandra,author.;
Includes bibliographical references (pages 122-124) and index.Is it possible to change the world one company at a time? Absolutely, and this book will show you how. Whether you're a CEO, a human resources professional, or a leader dedicated to making a difference, A Million Dollars in Change will show you how to help make your company a great place to work by making your community a better place to live. A guide to corporate giving that goes beyond ''checkbook philanthropy,'' the book provides a step-by-step plan for creating a giving program that engages employees and attracts talent to your company while at the same time forging measurable, impactful partnerships with nonprofits that serve your broader community. Drawing on the author's personal experience in creating a groundbreaking program at her own company, this accessible, easy-to-implement guide to corporate social responsibility proves that creating a million dollars in change doesn't have to cost a mint. A Million Dollars in Change highlights the win-win nature of CSR programs: community organizations get much-needed support while companies grow employee engagement and brand visibility. Corporations have an opportunity--and a responsibility--to make an impact on the communities where their employees live and work, but many business leaders, fearing that the process will be expensive and antithetical to their company's bottom line, are deterred from creating community partnerships. A Million Dollars in Change reveals how even small companies with limited budgets can make a measurable difference in their communities and energize their company's culture at the same time.
Subjects: Corporations; Corporate culture.; Corporate image.; Social responsibility of business.;
Available copies: 1 / Total copies: 1
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Glass jaw : a manifesto for defending fragile reputations in an age of instant scandal / by Dezenhall, Eric.(CARDINAL)656744;
"In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong, the strong are weak. GLASS JAW is a manifesto for these times, written by crisis management warhorse Eric Dezenhall who has spent three decades inside of some of the most intense controversies in recent memory. In the digital age of 24/7 news, information is easily acquired and quickly spread, and this has changed the fundamental nature of controversy, rendering once mighty organizations and individuals powerless against scandal. Think Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Penn State and Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, Manti Te'o, and Anthony Weiner. Here Dezenhall defines this new reality where information moves at the speed of light and reputations are tarnished ever faster. In GLASS JAW, he analyzes controversy and scandal from the perspective of the truth-telling crisis management veteran to demystify the paper tiger "spin" industry, offering lessons learned, crucial corrective measures, and counterintuitive insights, such as: How there really is no getting ahead of a bad story The art of the public apology Why a crisis is not an opportunity and Hemingway's The Old man and the Sea is the I Ching of crisis management (because the old man survived and nothing more) The problem with "getting it all out there" and The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away-not a chance Why you are the enemy: the self sabotage of technology, cameras, tweets, and emails "--
Subjects: Public relations.; Reputation.; Public opinion.; Crisis management.; Corporate image.;
Available copies: 1 / Total copies: 1
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The age of outrage : how to lead in a polarized world / by Ramanna, Karthik,author.;
Includes bibliographical references and index."Outrage is everywhere--on the left and on the right--and many companies are finding themselves in the crosshairs. Go Fund Me was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties. People are angry with the world-in some cases, rightfully so--and now view companies as they do governments: as targets of their ire and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, such as handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen. Based on his popular Oxford leadership program and deep-dive case studies on organizations such as IKEA, Nestlé, the London Metropolitan Police, the Vatican, and others, Karthik Ramanna offers a set of practices for leaders to navigate this age of polarization--steps leaders can take to make sense of the outrage they encounter, work with relevant stakeholders to progress through it, and emerge stronger for it. Ramanna's practical framework, developed through years of experience with organizations, helps leaders "turn down the temperature," analyze root causes, develop and implement distinctive organizational responses that are mission consistent, and build individual and organizational resilience. Just as governments have systems for managing regular adverse-weather events such as hurricanes, organizations and their leaders now need an equivalent for managing the stakeholder hostilities that contextualize nearly all their decisions. This book is the essential guide for managing in the age of outrage"--
Subjects: Leadership.; Polarization (Social sciences); Right and left (Political science); Corporate image.; Customer relations.;
Available copies: 2 / Total copies: 2
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How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business / by David, John P.,author.(CARDINAL)629139;
Includes bibliographical references (pages 211-216) and index."How to Protect (or Destroy) Your Reputation Online" is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie s List. John also shows you how to deal with revenge porn, hate blogs, Google s right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management." -- Goodreads.
Subjects: Corporate image; Internet marketing.; Internet in publicity.; Social networks.; Online identities.; Personal information management.; Rumor.; Public relations.; Corporate image.;
Available copies: 2 / Total copies: 3
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Manage your online reputation : don't let angry clients, jealous lovers, or ruthless competitors ruin your image / by Wilson, Tony(C. Tony)(CARDINAL)596505;
An overview of social media -- Managing your reputation -- Why reputation matters -- A lesson in branding and reputation management -- The apology: sometimes you have to say you're sorry -- Your right to privacy and the protection of your personal informantion -- Teenagers sexting, cyberbullying, and academic dishonesty -- The dangers of metadata -- Reputation management, social media and your business -- Social media campaigns -- Understanding privacy policies on social media sites -- Resources and interesting facts.
Subjects: Corporate image.; Internet in publicity.; Online identities.; Online social networks.; Personal information management.;
Available copies: 1 / Total copies: 1
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Ethical chic : the inside story of the companies we think we love / by Hawthorne, Fran.(CARDINAL)706831;
Includes bibliographical references (pages 172-181).Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.BooklistKirkus ReviewLibrary Journal StarredBooklist, May 2012Kirkus Review, May 2012Library Journal Starred, May 2012Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.AdultAdult
Subjects: Case studies.; Corporations; Business ethics; Social responsibility of business; Corporate image; Brand loyalty; Brand name products;
Available copies: 3 / Total copies: 4
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Results 1 to 10 of 8,555 |