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Consumer behavior.
v. 1. The dynamics of consumer reaction -- v. 2. The life cycle and consumer behavior -- v. 3. Research on consumer reactions -- v. 4. Household decision-making
Subjects: Periodicals.; Consumers;
Available copies: 3 / Total copies: 3
On-line resources: Suggest title for digitization;
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Hidden order : the economics of everyday life / by Friedman, David D.(CARDINAL)759292;
Subjects: Economics.; Consumer behavior.;
Available copies: 1 / Total copies: 1
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Getting into your customer's head : 8 secret roles of selling your competitors don't know / by Davis, Kevin,1956 May 12-(CARDINAL)394380;
Subjects: Selling.; Consumer behavior.;
Available copies: 1 / Total copies: 1
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The science of selling : proven strategies to make your pitch, influence decisions, and close the deal / by Hoffeld, David(Economist),author.(CARDINAL)414413;
Includes bibliographical references and index."The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus," how do you know which sales strategies actually work? Leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld, has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers' emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others"--
Subjects: Selling.; Consumer behavior.;
Available copies: 2 / Total copies: 4
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Everydata : the misinformation hidden in the little data you consume every day : why your gas tank isn't empty, you're not better than average, and Africa is bigger than you think / by Johnson, John H.,author.(CARDINAL)279629; Gluck, Mike,author.(CARDINAL)412953;
Includes bibliographical references and index."While everyone is talking about "big data," the truth is that understanding the "little data" (stock reports, newspaper headlines, weather forecasts, etc.) is what will help you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to correctly interpret all of the small bytes of data we consume in a day. Readers will become effective, skeptical consumers of everyday data. Everydata is filled with countless examples of people misinterpreting data - oftentimes with catastrophic results: Millions of women avoid caffeine during pregnancy because they interpret correlation as causation The initial launch of HealthCare.gov failed in part because key decision-makers couldn't observe all of the data A baby food company was investigated by the Federal Trade Commission for cherry picking data Attorneys faced a $1 billion jury verdict because of outlier data The Space Shuttle Challenger exploded because the engineers were dealing with a limited sample set Hedge fund companies claim they can make smarter predictions - but the market data says otherwise Each chapter of Everydata highlights one commonly misunderstood data concept, using both real-world and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. Readers will get the answer to the question - "Now what?"--Along with concrete ways they can use this information to immediately start making smarter decisions, today and every day."--"The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to correctly interpret all of the small bytes of data we consume in a day"--"Little data"--Stock reports, newspaper headlines, weather forecasts, etc.-- is what will help you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. Johnson and Gluck explain how to correctly interpret all of the small bytes of data we consume in a day.Data, data everywhere: an introduction to everydata -- The Challenger challenge: how sampling can affect results -- Red state blues: averages and aggregates-- a closer look at summary statistics -- Are you smarter than an iPhone-using, radiohead-loving Republican?: understanding correlation versus causation -- In statistics we trust: is what you're seeing true? -- Shrinking Africa: misrepresentation and misinterpretation -- Spoonfed data: when cherry picking goes bananas -- Predicting disaster: forecasting the future -- It's a jungle out there: putting it all together.
Subjects: Econometrics.; Consumer behavior.;
Available copies: 1 / Total copies: 2
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For the culture : the power behind what we buy, what we do, and who we want to be / by Collins, Marcus,author.(CARDINAL)867860;
Includes bibliographical references (pages 257-278) and index.Unpacking culture -- Finding a congregation -- Preaching the gospel -- Making meaning -- Missing the codes -- The speed of culture -- The implications of cultural production."We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities. Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncae, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century's worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture."--
Subjects: Informational works.; Marketing.; Human behavior.; Consumer behavior.;
Available copies: 5 / Total copies: 5
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Secondhand : travels in the new global garage sale / by Minter, Adam,1970-author.(CARDINAL)403568;
Empty the nest -- decluttering -- the flood -- the good stuff -- danshari -- our warehouse is a four-bedroom house -- frayed below the stitch -- good as new -- enough to sell -- and it lasts forever -- a rich person's broken thing -- more suitcases."In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny and new, is there room for it all?"--Includes bibliographical references and index.
Subjects: Secondhand trade.; Consumer behavior.;
Available copies: 17 / Total copies: 17
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You are what you choose : the habits of mind that really determine how we make decisions / by De Marchi, Scott.; Hamilton, James,1961-;
Includes bibliographical references and index.
Subjects: Consumer behavior.; Consumer satisfaction.; Consumers' preferences.;
Available copies: 1 / Total copies: 1
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Capturing customers : how to target the hottest markets of the '90s / by Francese, Peter K.(CARDINAL)193708; Piirto, Rebecca,1958-(CARDINAL)203912;
Subjects: Consumers.; Marketing.; Consumer satisfaction.; Consumer behavior.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Buy me! : new ways to get customers to choose your products and ignore the rest / by Cohen, Marshal.(CARDINAL)549557;
New ways to make your products the ones customers buy. Customers are more discerning than ever about which products they buy, which places intense pressure on companies to ensure their merchandise is chosen over the competitions. Written by Marshal Cohen, a global leader in market research and consumer behavior, BuyMe! takes a close look at customer behavior in todays tough economy and provides 18 simple techniques readers can apply right away to make their products irresistible to customers. Readers will come away with the knowledge for driving purchases, as well as business growth.
Subjects: Consumer behavior.; Marketing.;
Available copies: 1 / Total copies: 1
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