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Fizz : harness the power of word of mouth marketing to drive brand growth / by Wright, Ted,1967-(CARDINAL)408840;
Includes bibliographical references and index.Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
Subjects: Communication in marketing.; Branding (Marketing);
Available copies: 1 / Total copies: 1
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All business is local : why place matters more than ever in a global, virtual world / by Quelch, John A.(CARDINAL)730674; Jocz, Katherine E.(CARDINAL)762167;
Includes bibliographical references.
Subjects: Communication in marketing.; Globalization.; Internet marketing.; Marketing.;
Available copies: 1 / Total copies: 1
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Value-added public relations : the secret weapon of integrated marketing / by Harris, Thomas L.,1931-;
Includes bibliographical references (pages 295-296) and index.
Subjects: Communication in marketing.; Communication en marketing.; Marketing; Relations publiques.;
Available copies: 1 / Total copies: 1
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The ultimate guide to storytelling in business : a proven, seven-step approach to deliver business-critical messages with impact / by Parikh, Samir,1970-Author(DLC)n 2015017468;
Includes bibliographical references and index."How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? Storytelling is a powerful, analytical approach to frame and deliver a message. Whether delivered verbally in a meeting, documented in a report or built into a presentation, it provides a robust approach that's critical in situations where the stakes are high. It enables you to convey a complex idea quickly, win the acceptance of others, speed-up decision making and demonstrate your contributions as a thought leader. The storytelling methodology described in this book is well-proven. It has been developed based on years of experience building business-critical stories around multi-million-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launches of ground-breaking technical ideas. This book is organized as story in itself. It will take you on a practical journey illustrated by real-world examples and case studies. Be sure to apply the new ideas that you learn quickly. What you apply successfully will become a habit. Mistakes that you make along the way will become useful lessons. Both will become valuable assets for the future"--.
Subjects: Business communication.; Communication in management.; Storytelling.; Marketing.;
Available copies: 1 / Total copies: 1
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You, Inc. : the art of selling yourself / by Beckwith, Harry,1949-(CARDINAL)671640; Clifford, Christine K.,1954-(CARDINAL)635089;
Argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice on learning to thrive in the business world.
Subjects: Advertising agencies; Communication in marketing.; Self-presentation.;
Available copies: 1 / Total copies: 1
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You : a field guide to selling yourself / by Beckwith, Harry,1949-(CARDINAL)671640; Clifford, Christine K.,1954-(CARDINAL)635089;
Subjects: Communication in marketing.; Self-presentation.; Advertising agencies;
Available copies: 4 / Total copies: 4
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Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by VanRysdam, Peter,1978-;
Includes bibliographical references (pages 281-282) and index.Introduction: The game has not changed, just the venue -- Evolving traditional marketing for the web -- The difference between push and pull marketing -- Making your website truly interactive -- Getting search engines to notice your site -- The benefits of a business blog -- Stop talking, start listening--social networks as focus groups -- Joining--not controlling--the situation -- Building your network -- Establish yourself as an expert online -- PR 2.0: moving past the press release -- The new metrics for measuring success.Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. --from publisher description
Subjects: Internet marketing.; Communication in marketing.; Social media; Web 2.0.; Social media.;
Available copies: 1 / Total copies: 1
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Step into the spotlight! : 'cause all business is show business! : a guide to getting noticed / by Tsufit.;
Includes bibliographical references and index.
Subjects: Anecdotes.; Tsufit.; Business communication.; Celebrities; Communication in marketing.; Marketing.; Publicity.; Marketing.;
Available copies: 1 / Total copies: 1
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Marketing de influencia / by Albuquerque, Manuel,author.;
¿Qué es realmente un influencer? -- ¿Explotará la burbuja del marketing de influencers? -- Rompiendo conceptos -- La fórmula mágica para elegir al influencer más adecuado -- Cómo aumentar el retorno de la inversión en marketing de influencers -- Si eres un influencer, tienes que saber esto -- El futuro del marketing de influencers -- Glosario de indicadores de marketing de influencia.Descubre de la mano de Manuel Albuquerque, CEO de Primetag, la empresa número 1 en el mundo de medición del retorno del marketing de influencers, cómo aplicar a ciencia de los datos al arte de la influencia. Los influencers hoy mueven el mundo del marketing; humanizan a las marcas para conectar personas e intereses, y son magníficos embajadores, pues influyen de forma notable en grandes comunidades de usuarios. Pero para que el resultado sea el esperado, es fundamental definir qué tipo de influencer es el ms̀ adecuado para tu empresa, marca o producto. Ahí est l̀a clave que har q̀ue tu inversión tenga un gran retorno o que directamente no tenga sentido. ¿Cómo puedes saber en qué influencer debes que invertir? Te gustan varios, te identificas con ellos, los ves en la línea de la marca, pero ¿son ellos los que ms̀ rentabilidad te van a dar?, ¿conoces todos los datos que debes valorar, adems̀ del número de seguidores, su engagement y su ubicación geogrf̀ica? Tu decisión debe estar basada en datos y no solo en lo que ves, te transmiten o te han contado. Marketing de influencia es un manual completo, muy didc̀tico, prc̀tico y riguroso, en el que Manuel Albuquerque comparte, paso a paso, las claves esenciales que te permitirǹ encontrar y elegir los influencers que tu marca o producto necesita para alcanzar su objetivo. Cada una de las claves que el autor comparte se apoya en numerosos casos reales que las hacen fc̀ilmente comprensibles. Sin duda, esta es una lectura imprescindible para cualquier profesional dedicado al marketing de influencia digital y o cualquier persona que desee adentrarse en este mundo y controlarlo.
Subjects: Marketing.; Influence (Psychology); Social media.; Communication in marketing.; Social media.;
Available copies: 1 / Total copies: 1
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The soulful art of persuasion : the 11 habits that will make anyone a master influencer / by Harris, Jason(Economist),author.(CARDINAL)791875;
"The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the nation's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Developing a curiosity about other people . Becoming the person others want to be around. Practicing generosity through gestures big and small, and Earning respect through collaboration rather than intimidation Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In The Soulful Art of Persuasion, Jason Harris helps to show us the way"--The starting point -- Principle 1: Original. Turn and face the strange ; The persuasive power of storytelling ; Never be closing -- Principle 2: Generous. Give yourself away ; The pull of positivity ; Just a little respect -- Principle 3: Empathetic. It's not me, it's us ; The collaboration imperative ; Common ground -- Principle 4: Soulful. The importance of skill-hunting ; Personal Jesus.Includes bibliographical references (pages 271-283) and index.
Subjects: Success in business.; Persuasion (Psychology); Marketing; Communication in marketing.;
Available copies: 3 / Total copies: 5
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