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The digital creative's survival guide / by Wyatt, Paul(Creative director),author.(CARDINAL)611105;
This guide has practical advice on topics like managing studio politics, dealing with nightmare clients, using good digital project management practices, understanding design briefs and finding your niche in a constantly changing industry. Included are: interviews with successful creatives from around the world; deconstructions of digital design projects that worked; practical career information and advice for staying marketable and future-proof.
Subjects: Advertising; Advertising campaigns.; Internet advertising.; Broadcast advertising.; Advertising;
Available copies: 2 / Total copies: 2
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Beer and wine advertising : impact of electronic media : hearing before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Commerce, House of Representatives, Ninety-ninth Congress, first session on H.R. 2526 ... and H.R. 1901 ... May 21, 1985. by United States.Congress.House.Committee on Energy and Commerce.Subcommittee on Telecommunications, Consumer Protection, and Finance.(CARDINAL)267481;
Includes bibliographical references.
Subjects: Advertising; Broadcast advertising;
Available copies: 1 / Total copies: 1
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The library and the radio / by Hyers, Faith Holmes.;
"Selected references": pages 100-101.
Subjects: Public services (Libraries); Radio in education.; Radio broadcasting.; Advertising;
Available copies: 1 / Total copies: 1
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Television : the business behind the box / by Brown, Les,1928-2013.(CARDINAL)146463;
Subjects: Television broadcasting; Television advertising;
Available copies: 1 / Total copies: 1
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Mediaspeak : how television makes up your mind / by Cross, Donna Woolfolk.(CARDINAL)160303;
Bibliography: pages 251-254.
Subjects: Television broadcasting; Television advertising; English language;
Available copies: 1 / Total copies: 1
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The sponsor : notes on a modern potentate / by Barnouw, Erik,1908-2001.(CARDINAL)144455;
Includes bibliographical references and index.1220L
Subjects: Television advertising; Television programs; Television broadcasting;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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The Advertising age encyclopedia of advertising / by McDonough, John,1942-; Egolf, Karen.(CARDINAL)543335; Museum of Broadcast Communications.(CARDINAL)532434;
Includes bibliographical references and index.
Subjects: Encyclopedias.; Advertising;
Available copies: 3 / Total copies: 3
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Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film, magazines, and advertising / by Blum, Eleanor.(CARDINAL)152999;
Subjects: Bibliographies.; Mass media;
Available copies: 1 / Total copies: 1
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175 high-impact cover letters / by Beatty, Richard H.,1939-(CARDINAL)733979;
175 High-Impact Cover Letters, Third Edition arms job seekers with an arsenal of highly effective professional cover letter models that, with minor modification, can be rapidly deployed to each of five different types of cover letters: employer broadcast letters, search firm broadcast letters, advertising response letters, networking cover letters, and resume letters.
Subjects: Cover letters.; Job hunting.;
© c2002., John Wiley & Sons,
Available copies: 3 / Total copies: 4
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Careers in social media.
Includes bibliographical references and index.Publisher's note -- Introduction -- Advertising & Marketing Manager -- Advertising Director -- Advertising Sales Agent -- Art Director -- Broadcast Technician -- Computer & Information Systems Manager -- Computer Network Architect -- Computer Programmer -- Copywriter -- Customer Service Representative -- Database Administrator -- Film and Video Editor and Camera Operator -- General Manager and Top Executive -- Graphic Designer -- Information Security Analyst -- Information Technology Project Manager -- Journalist -- Market Research Analyst -- Motion Picture/Radio/TV Art Director -- Multimedia Artist & Animator -- Photographer -- Public Relations Specialist -- Software Developer -- Writers & Authors -- Appendix A: Holland Code -- Appendix B: Bibliography -- IndexProvides need-to-know information on various careers in social media including Blogger, Product Reviewer, Social Media Officer, Advertising, Marketing/Branding, Reporter/Journalist, Photographer, Videographer, and Critic/Reviewer. Each chapter provides a wealth of real-world information.
Subjects: Social media; Social media.;
Available copies: 2 / Total copies: 2
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