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Apple in China : the capture of the world's greatest company / by McGee, Patrick,1949-(Reporter),author.;
Includes bibliographical references (pages 391-423) and index."After struggling to build its products on three continents, Apple was lured by China's seemingly inexhaustible supply of cheap labor. Soon it was sending thousands of engineers across the Pacific, training millions of workers, and spending hundreds of billions of dollars to create the world's most sophisticated supply chain. These capabilities enabled Apple to build the 21st century's most iconic products--in staggering volume and for enormous profit. Without explicitly intending to, Apple built an advanced electronics industry within China, only to discover that its massive investments in technology upgrades had inadvertently given Beijing a power that could be weaponized. In Apple in China, journalist Patrick McGee draws on more than two hundred interviews with former executives and engineers, supplementing their stories with unreported meetings held by Steve Jobs, emails between top executives, and internal memos regarding threats from Chinese competition. The book highlights the unknown characters who were instrumental in Apple's ascent and who tried to forge a different path, including the Mormon missionary who established the Apple Store in China; the "Gang of Eight" executives tasked with placating Beijing; and an idealistic veteran whose hopes of improving the lives of factory workers were crushed by both Cupertino's operational demands and Xi Jinping's war on civil society. Apple in China is the sometimes disturbing and always revelatory story of how an outspoken, proud company that once praised "rebels" and "troublemakers"--the company that encouraged us all to "Think Different"--devolved into passively cooperating with a belligerent regime that increasingly controls its fate." -- ǂc Provided by publisher.
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 15 / Total copies: 25
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Apple confidential : the real story of Apple Computer, Inc. / by Linzmayer, Owen W.;
Includes bibliographical references (pages 245-246) and index.
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 1 / Total copies: 1
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Haunted empire : Apple after Steve Jobs / by Kane, Yukari Iwatani,author.(CARDINAL)613848;
Includes bibliographical references and index.Prologue: I used to rule the world -- The disappearing visionary -- Reality distortion -- Vertical -- Attila the Hun of inventory -- The next lily pad -- Ghost and cipher -- Joy City -- Into the fire -- Looks like rain -- Thermonuclear -- The innovator's dilemma -- Boundless oceans, vast skies -- Fight club -- Typhoon -- REvolt -- Velvin -- Critical mass -- Holy grail -- The red chair -- Manifesto -- Epilogue."Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products" --
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 1 / Total copies: 1
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Dogfight : how Apple and Google went to war and started a revolution / by Vogelstein, Fred.(CARDINAL)555628;
Includes bibliographical references and index."A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"--
Subjects: Apple Computer, Inc.; Google (Firm); Competition.; Computer industry.;
Available copies: 2 / Total copies: 2
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The story of Apple / by Sutherland, Adam.(CARDINAL)427350;
Includes bibliographical references and index.An Apple in every home -- The origins of Apple -- Building the Apple brand -- Fallout at the top -- Steve returns to Apple -- Riding the internet wave -- Apple explores music -- The invention of the iPhone -- There's an App for that! -- Apple takes on publishing -- What makes Apple products "must-haves"? -- What does the future hold for Apple? -- Design your own App for the app store! -- SWOT analysis -- Do you have what it takes to work at Apple? -- Glossary -- For more information -- For further reading -- Index.Details the history of the computer software and consumer electronics company known for such innovative and popular products as the iPod, iPhone, iPad, and Macintosh line of computers.
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 1 / Total copies: 1
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West of Eden : the end of innocence at Apple Computer / by Rose, Frank.(CARDINAL)428098;
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 3 / Total copies: 3
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The little kingdom : the private story of Apple Computer / by Moritz, Michael.;
Introduction -- Boomtown by the bay -- Super secret sky spies -- Carburetors and microphones -- Cream soda computer -- Conductor -- Little blue box -- Honey and nuts -- Buckets of noise -- Stanley zeber zenskanitsky -- Half right -- A lot of poop -- Mercedes and a corvette -- What a motherboard -- Up to spec -- Best salesmen -- Bozo explosion -- Platinum credit card -- Welcome ibm, seriously -- EpiloguePortrays the growth of Apple Computer from a garage workshop run by its founders to a company of greater than $1 billion annual sales.
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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The one device : the secret history of the iPhone / by Merchant, Brian,author.(CARDINAL)350739;
Includes bibliographical references (pages 381-394) and index.Exploring new rich interactions -- A smarter phone -- Minephones -- Scratchproof -- Multitouched -- Prototyping -- Lion batteries -- Image stabilization -- Sensing motion -- Strong-ARMed -- Noise to signal -- Enter the iPhone -- Hey, Siri -- A secure enclave -- Designed in California, made in China -- Sellphone -- Black market -- The one device.Describes how the inception of the iPhone has transformed society and skyrocketed Apple to the most valuable company in the world, detailing how the most current technological advances have become inseparable to everyday life.
Subjects: Apple Computer, Inc.; iPhone (Smartphone); Smartphones.;
Available copies: 2 / Total copies: 2
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Apple / by Green, Sara,1964-author.(CARDINAL)491471;
"Engaging images accompany information about Apple, Inc. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--Ages 7-12.Grades 3 to 7.Includes bibliographical references (page 23) and index.What is Apple? -- How Apple began -- Moving forward -- Imagining possibilities -- Helping others -- Apple timeline.740LAccelerated Reader AR
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 5 / Total copies: 6
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Apple / by Green, Sara,1964-author.(CARDINAL)491471;
Includes bibliographical references and index.A special day -- Planting the seed -- Still growing -- Making a difference -- Biting into Apple -- Glossary -- To learn more -- Index.""Engaging images accompany information about Apple. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 8"--Provided by publisher"--Ages 7-13.Grades 4-6.750LAccelerated Reader AR
Subjects: Apple Computer, Inc.; Computer industry;
Available copies: 1 / Total copies: 2
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