Search:

Results 1 to 10 of 210 |

The best of ad campaigns! / by Blount, Steve.(CARDINAL)176099;
Subjects: Advertising campaigns.;
Available copies: 0 / Total copies: 1
unAPI

That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / by Wasserman, Dick.(CARDINAL)764842;
Includes bibliographies and index.
Subjects: Advertising campaigns;
Available copies: 1 / Total copies: 1
unAPI

Advertising attack / by Hensley, Laura.(CARDINAL)478008;
Includes bibliographical references and index.Advertising all around you -- A brief history of advertising -- How is an advertisement made? -- Advertising strategies -- Advertising techniques and tricks -- Desperate for attention -- Is it an ad? -- Internet advertising -- Do-it-yourself -- Advertising timeline.We are bombarded by ads almost constantly! This book explains the tricky techniques advertisers use to appeal to an audience.1040LAccelerated Reader AR
Subjects: Advertising campaigns.; Advertising campaigns; Advertising.; Advertising;
Available copies: 2 / Total copies: 2
unAPI

The Best in advertising campaigns.
Subjects: Periodicals.; Advertising campaigns; Advertising;
Available copies: 1 / Total copies: 1
unAPI

The brains behind great ad campaigns : creative collaboration between copywriters and art directors / by Berman, Margo,1947-author.(DLC)n 2006039503; Blakeman, Robyn,1958-author.(DLC)n 2004042670;
Includes bibliographical references and index.The brains behind the campaign : the strategy and the brief -- Brainstorming : the marriage of visual and verbal to the strategy -- Brainstorming : techniques to get to the big idea -- How campaigns tell the brand's story -- How copywriters approach strategy verbally -- How designers approach strategy visually -- Where campaigns and brands go off course -- On-strategy campaigns that spin out -- New strategies for old and new media -- Nuts and bolts of great presentations.
Subjects: Advertising campaigns.; Brand name products.;
Available copies: 1 / Total copies: 1
unAPI

The digital creative's survival guide / by Wyatt, Paul(Creative director),author.(CARDINAL)611105;
This guide has practical advice on topics like managing studio politics, dealing with nightmare clients, using good digital project management practices, understanding design briefs and finding your niche in a constantly changing industry. Included are: interviews with successful creatives from around the world; deconstructions of digital design projects that worked; practical career information and advice for staying marketable and future-proof.
Subjects: Advertising; Advertising campaigns.; Internet advertising.; Broadcast advertising.; Advertising;
Available copies: 2 / Total copies: 2
unAPI

Seducing strangers : how to get people to buy what you're selling / by Weltman, Josh,author.(CARDINAL)620338;
Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships.
Subjects: Advertising.; Advertising campaigns.; Persuasion (Psychology);
Available copies: 5 / Total copies: 6
unAPI

Girl before a mirror / by Palmer, Liza,author.(CARDINAL)472215;
"An account executive in a Mad Men world, Anna Wyatt is at a crossroads. Recently divorced, she's done a lot of emotional housecleaning, including a self-imposed dating sabbatical. But now that she's turned forty, she's struggling to figure out what her life needs. Brainstorming to win over an important new client, she discovers a self-help book--Be the Heroine, Find Your Hero--that offers her unexpected insights and leads her to a most unlikely place: a romance writers' conference"--Page 4 of cover.
Subjects: Chick lit.; Romance fiction.; Advertising campaigns; Advertising executives; Divorced women; Man-woman relationships;
Available copies: 3 / Total copies: 3
unAPI

How to save your neighborhood, city, or town : the Sierra Club guide to community organizing / by Pick, Maritza,1951-(CARDINAL)751561; Sierra Club.(CARDINAL)139586;
Includes bibliographical references (page 214) and index.
Subjects: Handbooks and manuals.; Green movement; Advertising campaigns; Advertising, Political;
Available copies: 3 / Total copies: 3
unAPI

Going negative : how attack ads shrink and polarize the electorate / by Ansolabehere, Stephen.; Iyengar, Shanto.;
Includes bibliographical references (pages 215-234) and index.
Subjects: Advertising, Political.; Advertising, Political; Political campaigns; Negativism.;
Available copies: 2 / Total copies: 2
On-line resources: Suggest title for digitization;
unAPI

Results 1 to 10 of 210 |