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Ultimate guide to Google AdWords / by Marshall, Perry,1969-author.(CARDINAL)667695; Todd, Bryan,author.(CARDINAL)481482; Rhodes, Mike,1970-author.(CARDINAL)617333;
Preface: Wait! Before you read this book -- Chisel your way in: frank talk about the Google AdWords of today -- How to force prospects to choose your site: make them buy from you, not your competition -- Keyword: AdWords success starts here -- How to write Google Ads: attract eyeballs, get clicks, and earn money -- Chisel you way in with bionic Google Ads -- Ads that pass the test: editorial guidelines and split testing -- Campaign settings -- The winning method the world's smartest marketers stole from the Wright brothers -- Vanquish the thickest competition with a killer USP -- Conversion tracking: how to know where every penny you spend is going -- Landing pages: making powerful first impressions that convert -- Bidding strategies: tools to keep your spending smart -- Supercharge your clickthrough rates with Ad extensions -- How to get your ads on millions of websites with Google's display network -- Remarketing: the single most profitable online advertising strategy -- YouTube advertising: billions of eyeballs for pennies / by Tom Breeze -- Niche domination, Part 1: Chisel in where the chiseling is easy -- Niche domination, Part 2: Playing games you can win -- "Deep 80/20": it's not what you think ... and I can't tell you how profitable it is! -- How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy -- Quality score: making Google's "bozo filter" work for you -- Google's search partner network: gold mine or land mine? -- Impression share: get more of the right eyeballs to see your offer -- Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for -- Creating your own remarketing grid -- Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic ... now available on Google Search -- Advanced campaign types: polishing up your competitive edge -- Google's display network: the greatest playground in history -- Google Analytics: know exactly where your visitors come from and where they are going -- Google Shopping campaigns: a huge ROI for eCommerce -- AdWords Editor: your power tool for managing campaigns with ease -- AdWords Scripts: automate the grunt work -- AdWords Experiments: test and succeed with little risk -- How to hire the right AdWords agency -- How email transforms those expensive clicks into long-term, profitable customers -- So you have a killer sales machine. Now what?: the new army of next-generation marketers -- Signature victories.
Subjects: Google AdWords.; Internet advertising.; Web search engines.;
Available copies: 2 / Total copies: 4
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SEO 2017 : learn search engine optimization with smart Internet marketing strategies / by Clarke, Adam(Google certified professional),author.(CARDINAL)618403;
Introduction to how Google works -- Keyword research. The most important step of SEO -- On page SEO. How to let Google know what your page is about -- Link building. How to rank extremely high on Google -- Social media and SEO -- Web analytics in a nutshell. How to measure your success -- Troubleshooting common SEO problems and how to fix them -- Local SEO. SEO for local business -- The new meta: microformats, microdata, schema.org & Facebook open graph -- Powerful SEO tools -- Bonus chapter 1: Google's algorithm updates -- Bonus chapter 2: the quick and dirty guide to pay-per-click advertising with Google AdWords -- Final thoughts.Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.
Subjects: Google.; Internet marketing.; Web search engines.; Web site development.; Web sites;
Available copies: 1 / Total copies: 1
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Health policy online : internet 101 / by Davis, Kate(Writer on public policy)(CARDINAL)898555; Davis, Kate(Writer on public policy)(CARDINAL)898555; National Conference of State Legislatures.(CARDINAL)158788;
Subjects: Internet searching.; Web search engines.; Medical policy;
Available copies: 1 / Total copies: 1
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Super searchers go to school : sharing online strategies with K-12 students, teachers, and librarians / by Valenza, Joyce Kasman.(CARDINAL)212421; Basch, Reva.(CARDINAL)218015;
Includes bibliographical references (pages 209-240) and index.Pam Berger : the information searcher--teaching teachers and librarians to search -- Debbie Abilock : the importance of messing around and clumping (teaching our youngest searchers) -- Marjorie Pappas : the role of process -- David Barr : knowledge, skills and attitudes for successful searching -- Deb Logan : finding the marbles, opening the geodes (helping learners understand through story) -- Alice Yucht : searching as metaphor -- Linda Joseph : advice from the cyberbee -- Frances Jacobson Harris : thinking about innards--why infrastructure is important -- Sue Fox : high school searching outside the library -- Ken Haycock : from the administrator's perspective -- Peter Milbury : how teacher-librarians should behave -- Kathy Schrock : web guide and diva.Using an expert interview approach to K-12 research, this book shares ideas from professional researchers on the improvement of teacher awareness of critical information skills and the importance of information fluency. How educators and librarians can intrude respectfully when research becomes a largely self-serving pursuit, what the developmental issues are in teaching searching, and what a best practice looks like are discused. Other topics covered include motivating learners to care about improving their searching skills, selecting high quality resources, and how to engage an entire community, including classroom teachers, administrators, and parents.
Subjects: Internet searching; Web search engines;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Google hacks : 100 industrial-strength tips & tools / by Calishain, Tara.(CARDINAL)211364; Dornfest, Rael.(CARDINAL)265825;
Searching Google -- Google special services and collections -- Third-party Google services -- Non-API Google applications -- Introducing the Google Web API -- Google Web applications -- Google pranks and games -- The Webmaster side of Google.
Subjects: Handbooks and manuals.; Internet searching.; Internet; Web search engines.; World Wide Web.;
Available copies: 2 / Total copies: 2
On-line resources: Suggest title for digitization;
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Cat pictures please and other stories / by Kritzer, Naomi,author.(CARDINAL)347380;
A collection of seventeen short stories, including the author's Hugo Award-winning story "Cat Pictures Please," about what would happen if artificial intelligence was born out of our search engine history.
Subjects: Short stories.; Science fiction.; Artificial intelligence; Web search engines; Short stories, American.;
Available copies: 1 / Total copies: 1
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101 quick tips : email and Google / by Mayo-Smith, Debbie,1956-(CARDINAL)545191;
Subjects: Google.; Electronic mail systems.; Electronic mail messages.; Web search engines.;
Available copies: 3 / Total copies: 3
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Google for seniors : get acquainted with free Google applications / by Ligthart, Jolanda.(CARDINAL)556321; Kok, Mara.(CARDINAL)565578; Groot, Rilana.(CARDINAL)563342; Hollingsworth, Chris.(CARDINAL)563343; Venditti, Irene.(CARDINAL)590838;
Searching the Internet and your computer -- Exploring the world -- Mail and surf with Google -- Your online calendar -- Communication -- Editing and publishing texts -- Publishing web pages and videos on the Internet -- Picasa photo editing and web albums.Edited by Joland Ligthart, Mara Kok, and Rilana Groot ; translated by Chris Hollingsworth and Irene Venditti.Covers Google Search, Maps, Gmail, iGoogle, Chrome, Calendar, Groups, Talk, Blogger, Docs, Translate, YouTube, Sites, and Picasa.Instructions are for computers using Windows 7, Windows Vista, or Windows XP.
Subjects: Software.; Google.; Web search engines.; Internet and older people.; Computers and older people.;
Available copies: 2 / Total copies: 3
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Google : the missing manual / by Milstein, Sarah.(CARDINAL)271878; Dornfest, Rael.(CARDINAL)265825;
Subjects: Handbooks and manuals.; Google.; Web search engines.; Internet searching.; World Wide Web.; Internet;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Google and the myth of universal knowledge : a view from Europe / by Jeanneney, Jean Noël,1942-(CARDINAL)518382;
Remarkable progress -- At the mercy of the market -- Hyperpower -- The difficulties of a response -- One European search engine, or several? -- Organizing knowledge -- A cultural project, an industrial project.
Subjects: Google (Firm); Google.; Web search engines; Electronic information resources;
Available copies: 1 / Total copies: 1
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