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The joy of search : a Google insider's guide to going beyond the basics / by Russell, Daniel M.,1955-author.(CARDINAL)865888; Massachusetts Institute of Technology,issuing body.(CARDINAL)138221;
Includes bibliographical references (pages 303-316) and index.1. Introduction: How you can harness the power of online research - why you should improve your online researching skills -- 2. Finding a mysterious location somewhere in the world : how to use multiple information sources to zero in on a resource -- 3. Do lakes in Africa sometimes explode? : how to focus your search with "site:" and using specialized terms -- 4. Things you notice while traveling : how and when to switch search modes to find information -- 5. Is that plant poisonous or not? : how to find highly localized and domain-specific information -- 6. What's the most likely way you'll die? : how to be explicit about what you're searching to find (and why that matters) -- 7. When would you want to read the Italian Wikipedia? : how to look for information from other languages in Wikipedia and other sources -- 8. Why are the coasts so different? : how to use online maps resources to answer broad geographic questions -- 9. Mysterious mission stars : how to read snippets in the search results and pay attention to search details -- 10. When was oil first discovered in California? : how to discover and work through multiple competing claims in online resources -- 11. Can you die from apoplexy or rose catarrh? : how to find (and use) old, sometimes-archaic or obsolete terminology -- 12. What's that wreck just offshore? : how to find archival imagery and use metadata from photographs -- 13. Do flies have the pattern of a spider on their wings? : How to check the credibility of a resource you've found -- 14. What's the connection between "The star-spangled banner" and the general who burned the White House? : how to search for vaguely remembered connections between ideas -- 15. What causes the barren zones around some plants? : how to know when you should go offline and do research in the real world -- 16. Is Abyssinia the same as Eritrea? : how to find additional context information for your research -- 17. The mystery of the parrotfish, or Where does that white sand really come from? : how to triangulate multiple sources to find a definitive answer -- 18. Did Perry ever visit the island of Delos? : how to follow a long chain of references to the ultimate answer -- 19. On being a great searcher : rules of thumb for asking great questions -- 20. The future of online search : why the research skills you learn today will continue to be useful in the future.We all know how to look up something online by typing words into a search engine. We do this so often that we have made the most famous search engine a verb" we Google it--"Japan population" or "Nobel Peace Prize" or "poison ivy" or whatever we want to know. But knowing how to Google something doesn't make us search experts; there's much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell shows us how to be great online researchers. We don't have to be computer geeks or a scholar searching out obscure facts; we just need to know some basic methods. Russell demonstrates these methods with step-by-step searches for answers to a series of intriguing questions--from "what is the wrong side of a towel?" to "what is the most likely way you will die?" Along the way, readers will discover essential tools for effective online searches--and learn some fascinating facts and interesting stories. Russell explains how to frame search queries so they will yield information and describes the best ways to use such resources as Google Earth, Google Scholar, Wikipedia, and Wikimedia. He shows when to put search terms in double quotes, how to use the operator (*), why metadata is important, and how to triangulate information from multiple sources. By the end of this engaging journey of discovering, readers will have the definitive answer to why the best online searches involve more than typing a few words into Google--Dust jacket flap.
Subjects: Informational works.; Internet research.; Internet searching.; Web search engines.;
Available copies: 3 / Total copies: 3
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Web search garage / by Calishain, Tara.(CARDINAL)211364;
Search engines -- Other search engines -- Online tools and gadgets : browsers & more -- The principle of unique language -- The principle of the reinvented wheel -- The principle of onions -- The principles of nicknames -- The principle of every scrap -- The principle of mass similar -- The principle of the world beyond -- The principle of the expanding web -- The principle of applied power -- The principle of salt grains -- News searching -- Job searching -- Finding local information on the web -- Finding images -- Finding audio on the web -- People searching -- Genealogy research online -- Ready reference -- Consumer health -- Drugs and medical information -- Kid-safe searching -- Drivers, cheats, help, and more -- International information.
Subjects: Internet searching.; Web search engines.; Web sites.; Internet addresses.; Search engines.;
Available copies: 2 / Total copies: 2
On-line resources: Suggest title for digitization;
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Mining Google web services : building applications with the Google API / by Mueller, John,1958-(CARDINAL)203899;
Subjects: Software.; Google.; Web search engines.; Internet searching.; World Wide Web.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Google search secrets / by Burns, Christa.; Sauers, Michael P.(CARDINAL)268309;
Subjects: Google.; Database searching.; Web applications.; Web search engines.;
Available copies: 1 / Total copies: 1
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Ultimate guide to Google AdWords / by Marshall, Perry,1969-author.(CARDINAL)667695; Todd, Bryan,author.(CARDINAL)481482; Rhodes, Mike,1970-author.(CARDINAL)617333;
Preface: Wait! Before you read this book -- Chisel your way in: frank talk about the Google AdWords of today -- How to force prospects to choose your site: make them buy from you, not your competition -- Keyword: AdWords success starts here -- How to write Google Ads: attract eyeballs, get clicks, and earn money -- Chisel you way in with bionic Google Ads -- Ads that pass the test: editorial guidelines and split testing -- Campaign settings -- The winning method the world's smartest marketers stole from the Wright brothers -- Vanquish the thickest competition with a killer USP -- Conversion tracking: how to know where every penny you spend is going -- Landing pages: making powerful first impressions that convert -- Bidding strategies: tools to keep your spending smart -- Supercharge your clickthrough rates with Ad extensions -- How to get your ads on millions of websites with Google's display network -- Remarketing: the single most profitable online advertising strategy -- YouTube advertising: billions of eyeballs for pennies / by Tom Breeze -- Niche domination, Part 1: Chisel in where the chiseling is easy -- Niche domination, Part 2: Playing games you can win -- "Deep 80/20": it's not what you think ... and I can't tell you how profitable it is! -- How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy -- Quality score: making Google's "bozo filter" work for you -- Google's search partner network: gold mine or land mine? -- Impression share: get more of the right eyeballs to see your offer -- Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for -- Creating your own remarketing grid -- Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic ... now available on Google Search -- Advanced campaign types: polishing up your competitive edge -- Google's display network: the greatest playground in history -- Google Analytics: know exactly where your visitors come from and where they are going -- Google Shopping campaigns: a huge ROI for eCommerce -- AdWords Editor: your power tool for managing campaigns with ease -- AdWords Scripts: automate the grunt work -- AdWords Experiments: test and succeed with little risk -- How to hire the right AdWords agency -- How email transforms those expensive clicks into long-term, profitable customers -- So you have a killer sales machine. Now what?: the new army of next-generation marketers -- Signature victories.
Subjects: Google AdWords.; Internet advertising.; Web search engines.;
Available copies: 2 / Total copies: 4
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Marketing in the age of Google : your online strategy is your business strategy / by Fox, Vanessa,1972-(CARDINAL)498899;
Includes bibliographical references and index.How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
Subjects: Internet marketing.; Internet searching.; Web search engines.;
Available copies: 2 / Total copies: 2
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The complete idiot's guide to search engine optimization / by Miller, Michael,1958-(CARDINAL)198072;
Understanding search engines -- Optimizing your website for search engines -- Other types of organization -- Analyzing your site's performance -- Managing a complete search engine marketing plan."In this Complete Idiot's Guide you get a simple overview of how search engines and search engine optimization (SEO) work; powerful pointers for optimizing your site's keywords, tags, and designs; a foolproof explanation of how SEO strategies can enhance your company's marketing plan; Jargon-free tips for making blogs and videos search engine friendly."--p.[4] of cover.
Subjects: Web sites; Search engines.;
© c2009., Alpha Books,
Available copies: 1 / Total copies: 1
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Search engine optimization all-in-one for dummies / by Clay, Bruce(Writer on search engine optimization)(CARDINAL)623412;
Available copies: 2 / Total copies: 2
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Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / by Marshall, Perry S.,author.; Todd, Bryan,author.; Marshall, Perry S.Entrepreneur magazine's ultimate guide to Google AdWords.;
The third edition of Ultimate Guide to Google AdWords teaches advertisers how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Users also uncover priceless techniques including how to manage the Quality Score factor, slash bid prices, develop effective keyword lists, and write killer advertising copy.
Subjects: Google.; Internet advertising.; Web search engines.;
Available copies: 1 / Total copies: 1
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Super searchers go to school : sharing online strategies with K-12 students, teachers, and librarians / by Valenza, Joyce Kasman.(CARDINAL)212421; Basch, Reva.(CARDINAL)218015;
Includes bibliographical references (pages 209-240) and index.Pam Berger : the information searcher--teaching teachers and librarians to search -- Debbie Abilock : the importance of messing around and clumping (teaching our youngest searchers) -- Marjorie Pappas : the role of process -- David Barr : knowledge, skills and attitudes for successful searching -- Deb Logan : finding the marbles, opening the geodes (helping learners understand through story) -- Alice Yucht : searching as metaphor -- Linda Joseph : advice from the cyberbee -- Frances Jacobson Harris : thinking about innards--why infrastructure is important -- Sue Fox : high school searching outside the library -- Ken Haycock : from the administrator's perspective -- Peter Milbury : how teacher-librarians should behave -- Kathy Schrock : web guide and diva.Using an expert interview approach to K-12 research, this book shares ideas from professional researchers on the improvement of teacher awareness of critical information skills and the importance of information fluency. How educators and librarians can intrude respectfully when research becomes a largely self-serving pursuit, what the developmental issues are in teaching searching, and what a best practice looks like are discused. Other topics covered include motivating learners to care about improving their searching skills, selecting high quality resources, and how to engage an entire community, including classroom teachers, administrators, and parents.
Subjects: Internet searching; Web search engines;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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