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Digital marketing analytics : making sense of consumer data in a digital world / by Hemann, Chuck,author.; Burbary, Ken,author.;
Includes bibliographical references and index.Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! *Prioritize--because you can't measure and analyze everything *Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors *Measure real digital media ROI: sales, leads, and customer satisfaction *Track the performance of all paid, earned, and owned digital channels *Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR *Start optimizing digital content in real time *Implement advanced tools, processes, and algorithms for accurately measuring influence *Make the most of surveys, focus groups, and offline research synergies *Focus new marketing investments where they'll deliver the most value *Identify and understand your most important audiences across the digital ecosystem.
Subjects: Internet marketing.; Digital media.; Social media.; Marketing;
Available copies: 1 / Total copies: 1
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Customer-centered products : creating successful products through smart requirements management / by Hooks, Ivy F.(CARDINAL)119952; Farry, Kristin A.(CARDINAL)223704;
Includes bibliographical references (pages 261-266) and index.Introduction: Managers and Requirements -- Requirements: Structure for Success -- Why Johnny Can't Write Requirements: Cultural, Educational, and Management Influences of Requirement Definition -- American Culture -- Samples from Other Cultures -- Corporate Requirement Management Myths -- The Individual -- What Is the Solution? -- The View from the Top: Steps to Creating and Managing Good Requirements -- Why Adopt a Process? -- Requirements for a Requirement Definition Process -- What Process? -- What Is the Manager's Role? -- Just the Beginning -- Creating a Shared Vision: Scoping the Project Up Front -- Why Scope? -- How Do You Communicate Scope? -- How Much Effort Should You Invest in Defining Scope? -- What is the Manager's Role in Scope Definition? -- Scoping Success -- One Day in the Life of A Product: Using Operational Concepts to Improve Requirement Quality -- Why Should You Develop Operational Concepts? -- How Do You Develop Operational Concepts? -- Beyond Basic Usage -- The Abnormal -- Human Interface Detail -- Assessing Completeness -- Early Validation Opportunities -- What Is the Manager's Role in Operational Concepts? -- Operational Concepts Have High Return on Investment -- Collision Course: Identifying and Managing Interfaces -- Why Define External Interfaces So Soon? -- How Do You Identify Interfaces Early? -- The External Interfaces -- The Internal Interfaces -- Document, Document! -- What Is the Manager's Role with Interfaces? -- Ignoring Interface Issues Makes Them Bigger -- Be Careful What You Ask For: Writing Good Requirements -- Why Are Individual Requirements So Important? -- How Do You Recognize the Good? -- The Bad and the Ugly -- What Is the Manager's Role in Writing Requirements? -- A Review Mindset -- Theirs But to Reason Why: The Value of Recording Rationale -- Why Record Rationale? -- What Should Rationale Include? -- How and When Should You Capture Rationale? -- What Is the Manager's Role in Rationale? -- The Rationale for Rationale -- Everything in Its Place: Levels, Allocating, and Tracing Requirements -- What Are Requirement Levels? -- Why Is Writing Requirements to Levels Important? -- What Is Allocation? -- Why a Top-Down Requirement Allocation? -- What Is Traceability? -- Why Start Tracing Requirements Now? -- How Do You Get Every Requirement in the Right Place at the Right Time? -- What Is the Manager's Role in Levels, Allocation, and Traceability? -- Wrapping Up with Neat Packages -- But Will It Work? Thinking Ahead to Verification -- Why Look at Verification during Requirement Definition? -- How Do You Address Verification during Requirement Definition? -- What Is the Manager's Role in Assessing Verification? -- Verifying Your Assessment -- A Needle in a Haystack: Formatting Requirements -- What's Wrong with Just a List of Requirements? -- What Are the Requirements for a Requirement Format? -- How Do You Tailor? -- What Is the Manager's Role in Formatting Requirements? -- Maintaining Perspective among the Piles of Paper -- Drawing a Line in the Sand: Preparing to Baseline Requirements -- What's the Big Deal about a Baseline? -- Drawing the Line -- All at Once or Step-by-Step? -- What Is the Manager's Role in Baselining? -- The Bottom Line on Drawing the Line -- Not All Requirements Are Created Equal: The Case for Prioritizing Requirements -- The Case for Early Prioritization -- Selling the Concept of Prioritizing Requirements -- How Do You Prioritize Requirements? -- What Is the Manager's Role in Prioritizing Requirements? -- The Bottom Line on Prioritizing Requirements -- Keeping Sane: Automating Requirement Management -- Why Automate? -- How Do You Automate? -- What Is the Manager's Role in Automating Requirement Management? -- No Magic Here -- Death, Taxes, and Requirement Change: Managing Change -- Why Formal Change Control? -- How Do You Control Change? -- What Is the Manager's Role in Change Management? -- A Balancing Act -- Cap'n, Are We There Yet? Measuring Requirement Quality -- Why Measure Requirement Quality? -- Using Common Data for Quality Measurement -- The Fifth Amendment Syndrome -- What Is the Manager's Role in Measuring Requirement Quality? -- Measurement Is the Foundation of Improvement -- It Can Happen on Your Watch: Making Changes in an Organization's Requirement Definition Process -- The Process -- The Culture -- The Pitfalls -- The Price."This book will show you, as a manager, how to prevent failure by guiding and empowering your people to define and understand the right requirements early in the product development cycle." "Drawing on their 50 combined years of real-world product development experience in many industries - including aerospace, medical transportation, insurance, and military applications - the authors spell out exactly what's involved in "doing it right the first time." They provide tested methods for defining hardware and service products as well as software, a true rarity in handbooks on requirements."--Jacket.
Subjects: New products.; Production management.; Production planning.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Using historical data to measure transportation infrastructure constraints on land use / by Miller, John S.(John Sanders)(CARDINAL)314720; Demetsky, Michael J.(CARDINAL)313581; Virginia.Department of Transportation.(CARDINAL)291718; Virginia Transportation Research Council.(CARDINAL)195142;
Includes bibliographical references (pages 54-59).Final report.Conventional practice for developing transportation forecasts is to calibrate a model for base year conditions and then apply the model to identify future deficiencies. These models typically begin with an assumed land use and then project future traffic volumes. To determine limitations on land development as a function of the capability of the transportation system, this research effort reversed that direction, beginning with transportation system characteristics as the independent variable and calculating employment and population as dependent variables. To evaluate this process, a case study area was selected for which transportation planning data were available at three points in time over a 25-year period. This area is Charlottesville, Virginia, with imperfect snapshots of transportation and land use characteristics from 1967, 1979, and 1990. A five-component modeling process was developed and applied to the Charlottesville area for the 1967 base year. This initial approach made intuitive sense, was built from models suggested by the literature, and worked reasonably well on a small theoretical network. The performance of one component, however, was extremely weak and led the authors to develop a direct estimation model instead. This revised technique directly estimates zonal trip ends based on transportation system variables that are influenced by link volumes, roadway types, travel distances, and the geographical position of the zone. Additionally, the authors regressed retail employment, non-retail employment, and population to zonal trip ends. Lessons learned with 1967 data were used to calibrate the model for the 1979 base year and apply it for the 1990 forecast year. For individual zones, errors on the order of 50% were obtained, with larger values for retail employment and smaller values for non-retail employment and population. For the aggregate study area, errors between 6% and 21% were obtained. Suggestions about how this model formulation might be interpreted to yield land use limits as a function of traffic volumes are discussed. A simple finding for achieving convergence with the iterative entropy maximization method is stated. Recommendations for using historical data to predict the present, ensuring that these planning data are available for future efforts, and conducting a longitudinal study are presented. Issues associated with linking data from different time periods are explained.Sponsored by Virginia Department of Transportation in cooperation with the U.S. Department of Transportation, Federal Highway Administration, under contract no.
Subjects: Technical reports.; Land use; Real estate development; Transportation;
Available copies: 1 / Total copies: 1
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Project management that works : real-world advice on communicating, problem solving, and everything else you need to know to get the job done / by Morris, Rick A.,1972-(CARDINAL)293468; Sember, Brette McWhorter,1968-(CARDINAL)293156;
Subjects: Project management.;
Available copies: 1 / Total copies: 1
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The real face of Jesus? [videorecording] by Koughan, Frank.; Arts and Entertainment Network.(CARDINAL)225081; History (Television network)(CARDINAL)558042; Left/Right (Firm); New Video Group.(CARDINAL)219113;
Join History in this two-hour television event, as the Shroud of Turin is put on public display for the first time in 10 years. New data reveals more than just a flat image embedded in the ancient cloth, but an astonishing, three-dimensional, sculpture-like figure. Using the principles of physics, cutting-edge digital technology, and the revolutionary CGI process poineered in Stealing Lincoln's Body, History brings that image to life, unveiling the most accurate representation ever seen of what many believe to be Jesus Christ. Don't miss the startling, life-like composite of what could be the most accurate depiction of Jesus Christ ever formed, as History unlocks the Shroud of Turin's greatest mysteries.DVD; Dolby digital stereo.
Subjects: Documentary television programs.; Historical television programs.; Holy Shroud.;
Available copies: 1 / Total copies: 1
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Microsoft 365 Copilot at work : using AI to get the most from your business data and favorite apps / by Van Laan, Sandar,author.; Matfess, Jared,author.; Flock, Thomas,author.; Reid, Ann,author.;
Introduction to Artificial Intelligence -- Introduction to Microsoft 365 Copilot -- Chapter 3 An Introduction to Prompt Engineering -- Chapter 4 Security/Purview Planning in Preparation for Copilot -- Chapter 5 Planning Your Microsoft 365 Copilot Rollout -- Chapter 6 Microsoft Copilot Business Chat -- Chapter 7 Microsoft OUtlook -- Chapter 8 Copilot in Microsoft Teams -- Chapter 9 Copilot in Microsoft Excel -- Chapter 10 Copilot in Microsoft PowerPoint -- Chapter 11 Copilot in Microsoft Loop -- Chapter 12 Transforming Text with Copilot in Microsoft Word -- Part II Extending Copilot -- Chapter 13 Unlocking Real Value with Copilot -- Chapter 14 Introduction to Microsoft Copilot Studio -- Chapter 15 Creating a Custom Teams Copilot -- Chapter 16 Copilot Wave 2 Features.Learn to leverage Microsoft's new AI tool, Copilot, for enhanced productivity at work In Microsoft 365 Copilot At Work: Using AI to Get the Most from Your Business Data and Favorite Apps, a team of software and AI experts delivers a comprehensive guide to unlocking the full potential of Microsoft's groundbreaking AI tool, Copilot. Written for people new to AI, as well as experienced users, this book provides a hands-on roadmap for integrating Copilot into your daily workflow. You'll find the knowledge and strategies you need to maximize your team's productivity and drive success. The authors offer you a unique opportunity to gain a deep understanding of AI fundamentals, including machine learning, large language models, and generative AI versus summative AI. You'll also discover: How Copilot utilizes AI technologies to provide real-time intelligent assistance and revolutionize the way you work with Microsoft 365 apps Practical Implementation Strategies for project and change management, as well as practical guidance on rolling out Copilot within your organization Specific use cases, including Outlook, Teams, Excel, PowerPoint, and OneNote, and how Copilot can streamline tasks and boost efficiency across various Microsoft applications Take your Copilot proficiency to the next level with advanced AI concepts, usage monitoring, and custom development techniques. Delve into Microsoft Framework Accelerator, Copilot plugins, semantic kernels, and custom plugin development, empowering you to tailor Copilot to your organization's unique needs and workflows. Get ready to revolutionize your productivity with Microsoft 365 Copilot! --
Subjects: Microsoft Windows (Computer file); Natural language processing (Computer science); Artificial intelligence.; Business;
Available copies: 1 / Total copies: 1
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Head in the game : the mental engineering of the world's greatest athletes / by Sneed, Brandon,author.(CARDINAL)342367;
An intriguing blend of science and sports that explores how some of the worlds greatest athletes are utilizing the last frontier of performance-enhancing technology--the mental mapping and engineering of their own brains--for peak performance, and what it means for the future of athleticism, sports, and the rest of us.Moneyball showed how statistics were revolutionizing baseball. The Sports Gene revealed the role genetics play in sports. Now, Head in the Game examines the next evolution: how mental engineering--the manipulation of the cognitive processes of the brain--can make gifted athletes even better.For years, technology--from EEG (electroencephalogram) to fMRI (Functional magnetic resonance imaging) to video games, tablets, and personal data collection devices--have been used with soldiers to understand their physical and mental functioning. Touching on brain functionality vital to sports--both the "hard" (coordination, stimuli processing, functional memory, decision-making, load-processing) and the "soft" (emotion regulation, visualization, psychology, mindfulness)--this tech is now being adopted by scores of championship franchises and top athletes--including scrappy underdogs forced to innovate and elite players looking for an advantage.Star NFL quarterbacks Russell Wilson and Tom Brady, the NBA's Kyle Korver, and Olympic volleyball champion Kerri Walsh are using mental engineering to up their game. It's not luck that has transformed the San Antonio Spurs into a formidable force--it's science, Sneed demonstrates. As mental engineering becomes widespread--taking athletes who are already freaks of nature and making them better--the impact on the multi-billion dollar sports industry will be dramatic on players, managers, trainers, owners, and even fans. Interviewing athletes and coaches, visiting training camps and sports science firms, Brandon Sneed offers a firsthand, on-the-ground look at this exciting breakthrough that has the potential to transform to transform the game--and all our lives.Includes bibliographical references (pages 349-370).part one. The mind: Two very different brains ; A way beyond the labels ; "Holy hell! This is so exciting!" ; Home of the mind ; The problem and inevitable death of stigma ; New ways to see old stuff -- part two. The body: The power of a proper breath ; Rule the body, rule the mind ; This is your brain on drugs ; Shocking potential ; A delightful hijacking -- part three. The craft: The phrase of death ; Gaming the brain ; Training times one hundred ; "And shoot, it's real!" ; Window to the brain -- part four. The spirit: Project Acheron ; Psychedelica ; Deprivation ; The results.
Subjects: Athletes; Athletes; Sports;
Available copies: 1 / Total copies: 2
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Algebra demystified / by Huettenmueller, Rhonda.(CARDINAL)541340;
Fractions -- Introduction to variables -- Decimals -- Negative numbers -- Exponents and roots -- Factoring -- Linear equations -- Linear applications -- Linear inequalities -- Quadratic equations -- Quadratic applications -- Appendix -- Final review -- Index.Explains how to understand algebra without having a mathematical background. Uses practical examples and real data<br>* Includes an entire section devoted to word problems and fractions. Knowing algebra gives you a better choice of jobs, helps you perform better in science, computing, and math courses, ups your score on competitive exams, and improves your ability to do daily computations. And there's no faster or more painless way to master the subject than Algebra Demystified! Entertaining author and experienced teacher Rhonda Huettenmueller provides all the math background you need and uses practical examples, real data, and a totally different approach to lift the "myst" from algebra. With Algebra Demystified, you master algebra one simple step at a time -- at your own speed. Unlike most books on the subject, general concepts are presented first -- and the details follow. In order to make the process as clear and simple as possible, long computations are presented in a logical, layered progression with just one execution per step.
Subjects: Algebra.;
Available copies: 4 / Total copies: 15
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Getting grants : the complete manual of proposal development and administration / by Carter-Black, Alexis,1973-(CARDINAL)551656;
Subjects: Fund raising; Proposal writing for grants; Collecte de fonds; Demandes de subventions;
Available copies: 1 / Total copies: 2
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Intelligent transportation systems and vehicle-highway automation, 2011. by National Research Council (U.S.).Transportation Research Board.(CARDINAL)141287;
Includes bibliographical references.Key factors affecting the accuracy of reidentification of trucks over long distances based on axle measurement data -- Estimation of lane-level travel times in vehicle-to-vehicle and vehicle-to-infrastructure-based traffic information system -- Applying emerging private-sector probe-based speed data in the national capital region's planning processes -- Acceleration estimation and signature matching travel time estimation enhancement for standard electromagnetic vehicle detectors -- Sustainable urban transport: Smart technology initiatives in Singapore -- Comparative analysis of university students' acquisition and use of travel information -- Intelligent transportation system field demonstration: integration of variable speed limit control and travel time estimation for a recurrently congested highway -- Vehicle-to-infrastructure traffic information system for the work zone based on dedicated short-range communication: Development and field demonstration -- Method for preceding vehicle type classification based on sparse representation -- Developing an evaluation approach to assess large-scale improvements in intelligent transportation system infrastructure: I-91 project in Massachusetts -- Information impacts on route choice and learning behavior in a congested network: Experimental approach -- Empirical analysis and modeling of drivers' response to variable message signs in Shanghai, China -- Survey of models to locate sensors to estimate traffic flows -- Integrated traffic-communication simulation evaluation environment for intellidrive applications using SAE J2735 message sets -- Real-time freeway-experienced travel time prediction using n-curve and k nearest neighbor methods -- Interaction of human, machine, and environment in automated driving systems -- Development and evaluation of enhanced intellidrive-enabled lane changing advisory algorithm to address freeway merge conflict -- Design and implementation of cooperative vehicle and infrastructure system based on IEEE 802.11n.TRB's Transportation Research Record: Journal of the Transportation Research Board, No. 2243 consists of 18 papers that study reidentification of trucks over long distances; vehicle to infrastructure based traffic information; standard electromagnetic vehicle detectors; use of travel information; improvements in intelligent transportation system infrastructure; and message signs in Shanghai, China. It also explores an I-91 project in Massachusetts; travel time prediction; automated driving systems; and lane changing advisory algorithm.
Subjects: Intelligent transportation systems; Vehicle-infrastructure integration; Highway communications; Traffic safety; Urban transportation; Route choice;
Available copies: 2 / Total copies: 2
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