Search results for [Minorities in advertising] at NC Cardinal

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Class dismissed : when colleges ignore inequality and students pay the price / by Jack, Anthony Abraham,author.;

Includes bibliographical references and index."A book that examines how structural inequalities directly influence undergraduate life. Universities love to talk about diversity. They spend millions of dollars advertising just how diverse they are, offering diversity statistics that are personalized with pictures. But Anthony Jack argues that this is a superficial approach. He calls it a 'gift shop' approach that displays groups like trinkets and fails to truly serve students from underrepresented groups. Moreover, social class is almost entirely absent from the conversation. Never before have the platitudes of diversity left universities ill-prepared to support their students--especially those who are lower-income and/or first generation--than during the COVID-19 pandemic. This book sheds lights on how entrenched inequalities in students' homes and communities shape undergraduate life through the lens of how students coped with COVID-19, navigated social unrest, and experienced problems of race. Jack draws on 160 in-depth interviews with a representative sample of Asian, Black, Latino, Native and White undergraduates at Harvard and 20 interviews with students from other universities. He first examines students' home lives prior to college and campus closures and explores how the pandemic shaped their lives away from campus. He looks at those who have jobs and explores how the divergent work experiences that students have shape their broader college experience. He looks at students' strategies for navigating campus, including peer group formation and acclimation to college. The final empirical chapter explores how students understand and navigate racial unrest both on campus and in America and how their experiences vary by race. The conclusion will outline sensible and practical solutions to aid colleges in their quest to help all students"--

Subjects: Minorities; Minority college students; Universities and colleges; Educational equalization;

Available copies: 3 / Total copies: 3

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Understanding asexuality / by Bogaert, Anthony F.,1963-(CARDINAL)400098;

Includes bibliographical references (pages 163-176) and index.Introduction -- The A, B, C, and Ds of sex (and asex) -- History -- The prevalence of asexuality -- To masturbate or not to masturbate -- Sex and gender -- Forging an (a)sexual identity -- The madness of sex -- Do you have hypoactive skydiving disorder? -- A monster in all our lives -- Art and food on planet sex -- (A)sexuality and humor -- Just because -- The beginning.In a world where people often feel compelled to advertise their sexual inclinations and preferences, many people identify as asexual, lacking sexual attraction to either men or women. This book introduces the idea of asexuality as a fourth category of sexual orientation and reveals the historical, biological, and social aspects of asexuality.

Subjects: Gender identity.; Sex.; Social sciences; Social sciences; Social sciences; Social sciences; Gender identity.;

Available copies: 3 / Total copies: 3

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How Starbucks saved my life : a son of privilege learns to live like everyone else / by Gill, Michael(Michael Gates)(CARDINAL)394411;

In his fifties, Michael Gates Gill had it all: a big house, a loving family, and a six-figure salary. By sixty, he had lost everything: downsized at work, divorced at home, and diagnosed with a slow-growing brain tumor, Gill had no money, no insurance, and no prospects. He took a job at Starbucks, and for the first time in his life, he was a minority--the only older white guy working with a team of young African-Americans. He was forced to acknowledge his prejudices and admit that his new job was hard. And his younger coworkers, despite half the education and twice the personal difficulties, were running circles around him. Crossing over the Starbucks bar was the beginning of a transformation that cracked his world wide open. When all of his defenses and the armor of entitlement had been stripped away, a humbler, happier and gentler man remained.--From publisher description.

Subjects: Autobiographies.; Gill, Michael (Michael Gates); Starbucks Coffee Company; Advertising executives; Marketing consultants; Coffeehouses; Acoustic neuroma;

Available copies: 16 / Total copies: 20

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The business book / by Atkinson, Sam,editor.(CARDINAL)426314;

Start small, think big : Starting and growing the business -- If you can dream it, you can do it -- There's a gap in the market, but is there a market in the gap? -- you can learn all you need to know about the competition's operation by looking in his garbage cans -- The secret of business is to know something that nobody else knows -- Be first or be better -- Put all your eggs in one basket, and then watch that basket -- Luck is a dividend of sweat. The more you sweat, the luckier you get -- Broaden your vision, and maintain stability while advancing forward -- Nothing great is created suddenly -- The role of the CEO is to enable people to excel -- Chains of habit are too light to be felt until they are too heavy to be broken -- A corporation is a living organism : it has to continue to shed its skin -- Without continuous growth and progress, success has no meaning -- If you believe in something, work nights and weekends -- it won't feel like work -- Lighting the fire : Leadership and human resources -- Managers do things right, leaders do the right thing -- None of us is as smart as all of us -- Innovation must be invasive and perpetual : Everyone, everywhere, all of the time -- Dissent adds spice, spirit, and an invigorating quality -- No great manager or leader ever fell from heaven -- A leader is one who knows the way, goes the way, and shows the way -- Teamwork is the fuel that allows common people to attain uncommon results -- Leaders allow great people to do the work they were born to do -- The way forward may not be to go forward -- The more a person can do, the more you can motivate them -- Be an enzyme -- a catalyst for change -- The worst disease that afflicts executives is egotism -- Emotional intelligence is the intersection of heart and head -- Management is a practice where art, science, and craft meet -- A camel is a horse designed by committee -- The art of thinking independently, together -- Making money work : Managing finances -- Do no let yourself be involved in a fraudulent business -- Executive officers must be free from avarice -- If wealth is placed where it bears interest, it comes back to you redoubled -- Borrow short, lend long -- The interests of the shareholders are our own -- Make the best quality of goods at the lowest cost, paying the highest wages possible -- Utilize OPM -- Other people's money -- Swim upstream. Go the other way. Ignore the conventional wisdom -- Debt is the worst poverty -- Cash is king -- Only when the tide goes out do you discover who's been swimming naked -- Return on equity is a financial goal that can become an own goal -- As the role of private equity has grown, so have the risks it poses -- Assign costs according to the resources consumed -- Working with a vision : Strategy and operations -- Turn every disaster into an opportunity -- If I had asked people what they wanted, they would have said faster horses -- The main thing to remember is, the main thing is the main thing -- you don't need a huge company, just a computer and a part-time person -- Don't get caught in the middle -- The essence of strategy is choosing what not to do -- Synergy and other lies -- The Chinese word "crisis" is composed of two characters : "danger" and "opportunity" -- You can't grow long-term if you can't eat short-term -- Market attractiveness, business attractiveness -- Only the paranoid survive -- To excel, tap into people's capacity to learn -- The future of business is selling less of more -- To be an optimist ...have a contingency plan for when all hell breaks loose -- Plans are useless, but planning is indispensable -- The strongest competitive forces determine the profitability of an industry -- If you don't have a competitive advantage, don't compete -- If you don't know where you are, a map won't help -- Chaos brings uneasiness, but it also allows for creativity and growth -- Always do what is right. It will gratify half of mankind and astonish the other -- There is no such thing as a minor lapse in integrity -- Make it easier to do the right thing and much harder to do the wrong thing -- Successful selling : Marketing management -- Marketing myopia -- The cash cow is the beating heart of the organization -- Expanding away from your core has risks; diversification doubles them -- If you're different, you will stand out -- There is only one boss : The customer -- Whitewashing, but with a green brush -- People want companies to believe in something beyond maximizing profits -- Everybody likes something extra for nothing -- In good times people want to advertise; in bad times they have to -- Make your thinking as funny as possible -- E-commerce is becoming mobile commerce -- Trying to predict the future is like driving with no lights looking out of the back window -- Product, place, price, promotion -- Delivering the goods : Production and postproduction -- See how much, not how little, you can give for a dollar -- Costs do not exist to be calculated. Costs exist to be reduced -- If the pie's not big enough, make a bigger pie -- Eliminate unnecessary steps -- Every gain through the elimination of waste is gold in the mine -- Machines, facilities, and people should work together to add value -- Learning and innovation go hand in hand -- Your most unhappy customers are your greatest source of learning -- Technology is the great growling engine of change -- Without big data, you are blind and deaf and in the middle of a highway -- Put the product into the customer's hands -- it will speak for itself -- The desire to own something a little better, a little sooner than necessary -- Time is money -- A project without a critical path is like a ship without a rudder -- Taking the best from the best.An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

Subjects: Business.; Industries;

Available copies: 8 / Total copies: 11

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The business book / big ideas simply explained / by Atkinson, Sam,editor.(CARDINAL)426314;

Start small, think big : Starting and growing the business -- If you can dream it, you can do it -- There's a gap in the market, but is there a market in the gap? -- you can learn all you need to know about the competition's operation by looking in his garbage cans -- The secret of business is to know something that nobody else knows -- Be first or be better -- Put all your eggs in one basket, and then watch that basket -- Luck is a dividend of sweat. The more you sweat, the luckier you get -- Broaden your vision, and maintain stability while advancing forward -- Nothing great is created suddenly -- The role of the CEO is to enable people to excel -- Chains of habit are too light to be felt until they are too heavy to be broken -- A corporation is a living organism : it has to continue to shed its skin -- Without continuous growth and progress, success has no meaning -- If you believe in something, work nights and weekends - it won't feel like work -- Lighting the fire : Leadership and human resources -- Managers do things right, leaders do the right thing -- None of us is as smart as all of us -- Innovation must be invasive and perpetual : Everyone, everywhere, all of the time -- Dissent adds spice, spirit, and an invigorating quality -- No great manager or leader ever fell from heaven -- A leader is one who knows the way, goes the way, and shows the way -- Teamwork is the fuel that allows common people to attain uncommon results -- Leaders allow great people to do the work they were born to do -- The way forward may not be to go forward -- The more a person can do, the more you can motivate them -- Be an enzyme - a catalyst for change -- The worst disease that afflicts executives is egotism -- Emotional intelligence is the intersection of heart and head -- Management is a practice where art, science, and craft meet -- A camel is a horse designed by committee -- The art of thinking independently, together -- Making money work : Managing finances -- Do no let yourself be involved in a fraudulent business -- Executive officers must be free from avarice -- If wealth is placed where it bears interest, it comes back to you redoubled -- Borrow short, lend long -- The interests of the shareholders are our own -- Make the best quality of goods at the lowest cost, paying the highest wages possible -- Utilize OPM - Other people's money -- Swim upstream. Go the other way. Ignore the conventional wisdom -- Debt is the worst poverty -- Cash is king -- Only when the tide goes out do you discover who's been swimming naked -- Return on equity is a financial goal that can become an own goal -- As the role of private equity has grown, so have the risks it poses -- Assign costs according to the resources consumed -- Working with a vision : Strategy and operations -- Turn every disaster into an opportunity -- If I had asked people what they wanted, they would have said faster horses -- The main thing to remember is, the main thing is the main thing -- you don't need a huge company, just a computer and a part-time person -- Don't get caught in the middle -- The essence of strategy is choosing what not to do -- Synergy and other lies -- The Chinese word "crisis" is composed of two characters : "danger" and "opportunity" -- You can't grow long-term if you can't eat short-term -- Market attractiveness, business attractiveness -- Only the paranoid survive -- To excel, tap into people's capacity to learn -- The future of business is selling less of more -- To be an optimist ...have a contingency plan for when all hell breaks loose -- Plans are useless, but planning is indispensable -- The strongest competitive forces determine the profitability of an industry -- If you don't have a competitive advantage, don't compete -- If you don't know where you are, a map won't help -- Chaos brings uneasiness, but it also allows for creativity and growth -- Always do what is right. It will gratify half of mankind and astonish the other -- There is no such thing as a minor lapse in integrity -- Make it easier to do the right thing and much harder to do the wrong thing -- Successful selling : Marketing management -- Marketing myopia -- The cash cow is the beating heart of the organization -- Expanding away from your core has risks; diversification doubles them -- If you're different, you will stand out -- There is only one boss : The customer -- Whitewashing, but with a green brush -- People want companies to believe in something beyond maximizing profits -- Everybody likes something extra for nothing -- In good times people want to advertise; in bad times they have to -- Make your thinking as funny as possible -- E-commerce is becoming mobile commerce -- Trying to predict the future is like driving with no lights looking out of the back window -- Product, place, price, promotion -- Delivering the goods : Production and postproduction -- See how much, not how little, you can give for a dollar -- Costs do not exist to be calculated. Costs exist to be reduced -- If the pie's not big enough, make a bigger pie -- Eliminate unnecessary steps -- Every gain through the elimination of waste is gold in the mine -- Machines, facilities, and people should work together to add value -- Learning and innovation go hand in hand -- Your most unhappy customers are your greatest source of learning -- Technology is the great growling engine of change -- Without big data, you are blind and deaf and in the middle of a highway -- Put the product into the customer's hands - it will speak for itself -- The desire to own something a little better, a little sooner than necessary -- Time is money -- A project without a critical path is like a ship without a rudder -- Taking the best from the best.An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

Subjects: Business.; Industries;

Available copies: 10 / Total copies: 16

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The business book / by Atkinson, Sam,editor.(CARDINAL)426314; DK Publishing, Inc.,publisher.(CARDINAL)317714;

Start small, think big: Starting and growing the business. If you can dream it, you can do it -- There's a gap in the market, but is there a market in the gap? -- You can learn all you need to know about the competition's operation by looking in his garbage cans -- The secret of business is to know something that nobody else knows -- Be first or be better -- Put all your eggs in one basket, and then watch that basket -- Luck is a dividend of sweat. The more you sweat, the luckier you get -- Broaden your vision, and maintain stability while advancing forward -- Nothing great is created suddenly -- The role of the CEO is to enable people to excel -- Chains of habit are too light to be felt until they are too heavy to be broken -- A corporation is a living organism : it has to continue to shed its skin -- Without continuous growth and progress, success has no meaning -- If you believe in something, work nights and weekends -- it won't feel like work -- Lighting the fire: Leadership and human resources. Managers do things right, leaders do the right thing -- None of us is as smart as all of us -- Innovation must be invasive and perpetual: everyone, everywhere, all of the time -- Dissent adds spice, spirit, and an invigorating quality -- No great manager or leader ever fell from heaven -- A leader is one who knows the way, goes the way, and shows the way -- Teamwork is the fuel that allows common people to attain uncommon results -- Leaders allow great people to do the work they were born to do -- The way forward may not be to go forward -- The more a person can do, the more you can motivate them -- Be an enzyme -- a catalyst for change -- The worst disease that afflicts executives is egotism -- Emotional intelligence is the intersection of heart and head -- Management is a practice where art, science, and craft meet -- A camel is a horse designed by committee -- The art of thinking independently, together -- Making money work: Managing finances. Do no let yourself be involved in a fraudulent business -- Executive officers must be free from avarice -- If wealth is placed where it bears interest, it comes back to you redoubled -- Borrow short, lend long -- The interests of the shareholders are our own -- Make the best quality of goods at the lowest cost, paying the highest wages possible -- Utilize OPM -- other people's money -- Swim upstream. Go the other way. Ignore the conventional wisdom -- Debt is the worst poverty -- Cash is king -- Only when the tide goes out do you discover who's been swimming naked -- Return on equity is a financial goal that can become an own goal -- As the role of private equity has grown, so have the risks it poses -- Assign costs according to the resources consumed -- Working with a vision: Strategy and operations. Turn every disaster into an opportunity -- If I had asked people what they wanted, they would have said faster horses -- The main thing to remember is, the main thing is the main thing -- You don't need a huge company, just a computer and a part-time person -- Don't get caught in the middle -- The essence of strategy is choosing what not to do -- Synergy and other lies -- The Chinese word "crisis" is composed of two characters: "danger" and "opportunity" -- You can't grow long-term if you can't eat short-term -- Market attractiveness, business attractiveness -- Only the paranoid survive -- To excel, tap into people's capacity to learn -- The future of business is selling less of more -- To be an optimist ... have a contingency plan for when all hell breaks loose -- Plans are useless, but planning is indispensable -- The strongest competitive forces determine the profitability of an industry -- If you don't have a competitive advantage, don't compete -- If you don't know where you are, a map won't help -- Chaos brings uneasiness, but it also allows for creativity and growth -- Always do what is right. It will gratify half of mankind and astonish the other -- There is no such thing as a minor lapse in integrity -- Make it easier to do the right thing and much harder to do the wrong thing -- Successful selling: Marketing management. Marketing is far too important to leave to the marketing department -- Know the customer so well that the product fits them and sells itself -- Attention, Interest, Desire, Action -- Marketing myopia -- The cash cow is the beating heart of the organization -- Expanding away from your core has risks; diversification doubles them -- If you're different, you will stand out -- There is only one boss: the customer -- Whitewashing, but with a green brush -- People want companies to believe in something beyond maximizing profits -- Everybody likes something extra for nothing -- In good times people want to advertise; in bad times they have to -- Make your thinking as funny as possible -- E-commerce is becoming mobile commerce -- Trying to predict the future is like driving with no lights looking out of the back window -- Product, place, price, promotion -- Delivering the goods: Production and postproduction. See how much, not how little, you can give for a dollar -- Costs do not exist to be calculated. Costs exist to be reduced -- If the pie's not big enough, make a bigger pie -- Eliminate unnecessary steps -- Every gain through the elimination of waste is gold in the mine -- Machines, facilities, and people should work together to add value -- Learning and innovation go hand in hand -- Your most unhappy customers are your greatest source of learning -- Technology is the great growling engine of change -- Without big data, you are blind and deaf and in the middle of a highway -- Put the product into the customer's hands -- it will speak for itself -- The desire to own something a little better, a little sooner than necessary -- Time is money -- A project without a critical path is like a ship without a rudder -- Taking the best from the best.Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management.

Subjects: Business.; Industries;

Available copies: 1 / Total copies: 1

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The best American nonrequired reading 2013 / by Eggers, Dave,editor,writer of supplementary textual content.(CARDINAL)344956; Mosley, Walter,writer of supplementary textual content.(CARDINAL)294052;

Presents literature from mainstream and alternative American periodicals, including fiction, nonfiction, and poetry.

Subjects: American prose literature; American essays; Short stories, American.; American poetry;

Available copies: 1 / Total copies: 2

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Football and American identity / by Falk, Gerhard.(CARDINAL)520536;

Includes bibliographical references and index.

Subjects: Football players; Football; National characteristics, American.; Social values;

Available copies: 1 / Total copies: 1

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The land of contrasts: 1880-1901. by Harris, Neil,1938-(CARDINAL)126415;

OVERVIEW -- A traveler's report -- The land of contrasts- James F. Muirhead -- CONTRASTS -- Communications -- With the eyes shut- Edward Bellamy -- Familiar glimpses of yellow journalism- James Creelman -- Department stores -- Two weeks in department stores- Annie M. MacLean -- The trimmed lamp- O. Henry -- Labor and management -- The workers- Walter A. Wyckoff -- Pullman: A social study- Richard T. Ely -- Minorities -- Evolution of the country club- Caspar W. Whitney -- A red record- Ida B. Wells -- Amusements -- How the other half laughs- John Corbin -- The vaudeville theatre- Edwin Milton Royle -- Women -- The republic of the future- Anna Bowman Dodd -- The Fall River tragedy- Edwin H. Porter -- Social Forms -- Good manners- Eliza M. Lavin -- How to teach manners in the school-room- Julia M. Dewey -- Town and country -- The tragedy of the wheat- Herbert Quick -- Photographs of city life -- The power of art -- Immoral literature- Thomas De Witt Talmage -- Realism in literature and art- Clarence S. Darrow -- UNITIES -- The official ideal -- Illustrations, patriotic murals, fairs -- A national pantheon -- The hall of fame- Louis A. Banks -- The glories of consumption -- Illustrations, advertisements, popular songs -- Sportsmanship -- College sports- Walter Camp -- The moral factors in football- Walter Camp and Lorin F. Deland -- The white city -- Letters of an altrurian traveller- William Dean Howells.

Available copies: 1 / Total copies: 1

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