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Make it rain! : how to use the media to revolutionize your business & brand / by Martin, Areva,author.(CARDINAL)499063; Beech, Donna,author.(CARDINAL)654831;
Includes bibliographical references and index."What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker. Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?"--
Subjects: Mass media and business.; Mass media and publicity.; Mass media;
Available copies: 4 / Total copies: 4
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How to stay informed / by Harper, Leslie.(CARDINAL)399182;
Get in the know -- Understanding media -- Understanding texts -- Finding good sources -- Avoiding bad sources -- Libraries and librarians -- Using computers -- So much information! -- See it for yourself -- Knowledge is power."Keeping up with the news is a crucial aspect of citizenship. This book provides young leaders with the right tools to make sense of our 24-hour news cycle. Whether it's advice about reading a local newspaper, engaging with blogs online, or going to the library to find recent books on an important issue, this book steers readers towards finding and evaluating sources of information. Examples of reliable and unreliable sources throughout this volume help crystallize the importance of this life skill"--Provided by the publisher.5.9-11.4-6.4-8T
Subjects: Electronic information resource searching; Library orientation for children; Mass media;
Available copies: 1 / Total copies: 1
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Public relations made easy / by Barnes, Roscoe,1961-(CARDINAL)836572; Entrepreneur Press.(CARDINAL)462711;
Includes bibliographical references (pages 115-120) and index.The 22 most common mistakes made in publicity campaigns -- The 13 essential tools for launching an effective publicity campaign -- 11 tips for crafting a slogan or unique sales message for your business -- 10 things you should know about press kits -- 5 simple steps to writing the ultimate press release -- 15 tips for handling the press interview -- 9 easy ways to beef up your web site for maximum exposure -- 8 important facts about publishing newsletters -- 10 quick tips for designing a promotional brochure -- 10 pointers for using tip sheets and articles for lasting exposure -- Proven ways to talk your way into the limelight -- 7 tips for a column for magazines, newletters, or your local newspaper -- 12 things you should know about writing and publishing books -- 12 cost-cutting ideas for promoting your message -- 7 exciting tips for collecting and using good testimonials -- 15 tips for launching an effective publicity campaign.
Subjects: Press releases.; Public relations.; Mass media and business.; Publicity.;
Available copies: 1 / Total copies: 1
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The economics of art and culture : an American perspective / by Heilbrun, James.(CARDINAL)171364; Gray, Charles M.(CARDINAL)144334;
Includes bibliographical references and index.
Subjects: Arts;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Hero / by Perry, Thomas,1947-author.(CARDINAL)353223;
"Justine Poole provides security for wealthy and high-profile Hollywood stars, but that all changes when a job puts her in the limelight. When she prevents a brazen robbery at the Beverly Hills home of two of her clients--killing two of the five armed robbers in the process--she is initially lauded in the media as a local hero. But the spotlight soon puts her in the crosshairs of the crime kingpin behind the burglaries. Unable to stand the embarrassment of his lackeys having been defeated by a lone woman, Mr. Conger puts in a call to the one man who can make his problems disappear. Known for his swiftness and subtlety, Leo Sealy will kill anyone for a price. All he needs is a name and a face, any starting point to pick up his victim's trail. Luckily for him, the local news is as eager as he is for any information about the heroic bodyguard--and quick to broadcast their findings, regardless of what it might mean for her safety. But Sealy isn't prepared for just how quick and resourceful Justine can be. So begins a cat and mouse game between two characters who know more about deadly pursuit than anyone else in the business."--
Subjects: Gangster fiction.; Thrillers (Fiction); Heroes; Police, Private; Mass media; Assassins; Robbery; Revenge; Theft;
Available copies: 85 / Total copies: 91
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The new politics of North Carolina / by Cooper, Christopher A.(Christopher Alan),1975-(CARDINAL)286022; Knotts, H. Gibbs.(CARDINAL)286026;
Includes bibliographical references and index.The seeds of modern North Carolina politics / Thomas F. Eamon -- How southern is the old north state? : public opinion in North Carolina / Timothy Vercellotti -- The reshaping of the political party system in North Carolina / Charles Prysby -- Interest groups and lobbying in North Carolina : density, diversity, and regulation / Adam J. Newmark -- Mass media in North Carolina politics : watchdog mutes its bark / Ferrel Guillory -- North Carolina governors : from campaigning to governing / Jack D. Fleer -- The people's branch : reassessing the N.C. General Assembly / Christopher A. Cooper -- North Carolina's judicial system : the forgotten branch of government / Ruth Ann Strickland -- Conflict or cooperation? : local governments, intergovernmental relations, and federalism in North Carolina / Sean Hildebrand and James H. Svara -- Environmental politics in the Tar Heel state : an ambivalent legacy / Dennis O. Grady and Jonathan Kanipe -- Education in the Tar Heel state : public elementary, secondary, and higher education in North Carolina / Hunter Bacot -- Conclusion: Rethinking progressivism and governance in North Carolina / Christopher A. Cooper and H. Gibbs Knotts.
Subjects: North Caroliniana.;
Available copies: 15 / Total copies: 20
On-line resources: Suggest title for digitization;
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Mass shootings in America : understanding the debates, causes, and responses / by Schildkraut, Jaclyn,editor.(CARDINAL)412002; DeAngelis, Frank,author of foreword.(CARDINAL)806019;
Includes bibliographical references and index.Understanding Mass Shootings in America: The role of firearms in mass shootings -- Mass shooters and mental illness -- Violent media and video game effects -- School shootings -- School security responses after mass shootings -- Gender and mass shootings -- Mass shootings as hate crimes -- Mass shootings as acts of terrorism -- Issues and challenges for law enforcement responding to mass shootings -- Insight from averted mass shootings -- Responses to mass shootings. Encyclopedia of mass shooting events, 1966-2016: 1960s -- 1970s -- 1980s --1990s -- 2000s -- 2010s -- Mass shootings Q & A: The experts weigh in: Guns affect society positively and the data proves it -- Gun ownership should be protected: gun stockpiling should not -- Our gun laws are fine, the system that implements them is broken -- Guns are not the problem -- Access to guns leads to increased school violence -- Preventing mass shootings: using theory to drive evidence-based practice -- A problem entailing many policy ideas, but few likely to have complete success -- Government options to stop school shootings -- Let the locals decide how to stop school shootings -- Pivotal Documents in Mass Shooting Research: Gun Control Act of 1968 -- The Brady Handgun Violence Prevention Act -- The Public Safety and Recreational Firearms Use Protection Act -- President Clinton's Remarks on School Violence Following Columbine (1999) -- Federal Bureau of Investigation's Report on Threat Assessment of School Shooters (2000) -- The Report of Governor Bill Owens' Columbine Review Commission (2001) -- President Bush's Weekly Radio Address Following Virginia Tech (2007) -- Virginia Tech Review Panel Report (2007) -- The NICS Improvement Amendments Act of 2007 -- New York City Police Departments Report "Active Shooter: Recommendations and Analysis for Risk Mitigation" (2012) -- President Obama's Remarks on Gun Violence Following Sandy Hook (2013) -- U.S. Senate Judiciary Committee Hearing on Gun Violence (2013) -- Federal Bureau of Investigation's Study of Active Shooter Incidents (2014) -- Final Report of the Sandy Hook Advisory Commission (2015) -- Recommended readings -- About the editor and contributors -- Index.
Subjects: Mass murder; Firearms and crime; Violent crimes; Gun control;
Available copies: 3 / Total copies: 3
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1775 [audio-enabled device]: a good year for revolution
Performed by Arthur Morey.Kevin Phillips punctures the myth that 1776 was the watershed year of the American Revolution. He suggests that the great events and confrontations of 1775 -- Congress's belligerent economic ultimatums to Britain, New England's 'rage militaire, ' the exodus of British troops and expulsion of royal governors up and down the seaboard, and the new provincial congresses and hundreds of local committees that quickly reconstituted local authority in Patriot hands -- achieved a sweeping Patriot control of territory and local government that Britain was never able to overcome.
Subjects: Boston (Mass.); Concord; Fort Ticonderoga(N.Y.); Lexington; United States; United States; United States;
Available copies: 1 / Total copies: 1
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Virgin lies : a Paul Lucas novel, book 2 / by Anscombe, Roderick.(CARDINAL)381081;
On a blistering Boston summer day, a nine-year-old girl disappears while crossing a public park. The only witness is a homeless schizophrenic woman who believes she is under surveillance and whose memory may not be reliable. Dr. Paul Lucas, an expert at interrogating violent criminals and the insane, is called in to help evaluate the woman's testimony. Lucas elicits small details that lead police to three people with no apparent connection: a retired engineer, his disabled wife, and a young man who works at a doughnut shop. But interviews with each suspect go nowhere, frustrating detectives and calling into doubt Lucas's role in the case. Believing the girl is alive but without water and soon to die, he is pushed to the brink of a professional abyss under intense focus from local media, distrusted by police, and pressured by his wife, Abby, whose stake in the search is deeply personal. With time running out, Lucas has to make a choice: to honor and uphold the sworn central oath of his profession, or to cross the line and do whatever it takes to find the girl, even if he must crack the mind of a vulnerable patient.
Subjects: Thrillers (Fiction); Girls; Kidnapping; Psychiatrists; Girls.;
Available copies: 3 / Total copies: 7
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Religion and media / by Vries, Hent de.(CARDINAL)780461; Weber, Samuel,1940-(CARDINAL)718909;
Includes bibliographical references.
Subjects: Mass media;
Available copies: 1 / Total copies: 1
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