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Streetwise managing a nonprofit : how to write winning grant propoposals, work with a board, and build a fundraising program / by Riddle, John.(CARDINAL)740127;
This handbook for non-profit management covers the basic organizational issues related to the success of non-profit operations. Legal and tax matters, employees and volunteer relations, fundraising, and budgeting are all discussed in practical terms and with a great deal of detail. The difference between non-profit operations and business management is emphasized throughout.
Subjects: Nonprofit organizations; Nonprofit resources.;
Available copies: 3 / Total copies: 6
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How to survive and prosper as an artist : selling yourself without selling your soul / by Michels, Caroll.(CARDINAL)726340;
Includes bibliographical references and index.This book offers insider information on obtaining gallery representation, attracting media attention, establishing prices for your work, and developing exhibition and sales opportunities.
Subjects: Art; Art;
Available copies: 1 / Total copies: 1
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Principles of business. by Salem Press,editor.(CARDINAL)521037;
Includes bibliographical references and index.Publisher's Note -- Introduction -- Contributors -- Advertising Campaigns -- Advertising Management -- Applications for Business Consulting in -- Marketing -- Applied Probability Models in Marketing -- Brand Management -- Brand Personality -- Business Marketing -- Buyer Behavior -- Channel Management -- Consumer and Organizational Buyer Behavior -- Consumer Behavior -- Consumer Demographics -- Content Marketing -- Copyrights -- Creating, Managing and Presenting the Arts -- Customer Information Systems -- Customer Loyalty Programs -- Customer Relationship Management (CRM) -- Customer Service -- Direct E-Marketing -- E-Business Enterprise Applications -- Effective Media Coverage -- Employer Branding and Management -- Entrepreneurial Marketing -- Event Management -- External Business Communications -- Franchising -- Future of Integrated Marketing Communications -- Global Marketing -- Integrated Marketing Communications (IMC) -- International Advertising -- International Marketing -- Internet Marketing Strategies -- Launching New Ventures Through Technology -- Law of Marketing and Antitrust -- Legal Aspects of Marketing -- Marketing (Statistics) and Applied Probability Models -- Marketing Decision Making -- Marketing Environment -- Marketing Ethics -- Marketing Management -- Marketing Methods -- Marketing Principles -- Marketing Research -- Marketing Strategy -- Models for Marketing Strategy -- Multimedia Product Placement -- Multinational Marketing -- Neuromarketing -- New Product Management -- Person Marketing: Using Celebrities to Endorse Products -- Personal Selling and Sales Management -- Price Analysis -- Price Discrimination -- Pricing Policy -- Pricing Strategies -- Principles of Advertising -- Principles of Retailing -- Product Placement -- Professional Selling in Business to -- Business (BB) Marketing -- Promotional Policies -- Public Relations -- Public Relations and Social Media -- Retail Merchandising -- Sales Force Management -- Sensory Marketing -- Social Media and Businesses -- Strategic Marketing -- Trade Show Participation -- Value-Based Strategies for Business Marketing -- Glossary -- Subject Index.Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service.
Subjects: Marketing.;
Available copies: 1 / Total copies: 1
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Hearing on military modernization and cross-strait balance : hearing before the U.S.-China Economic and Security Review Commission, One Hundred Eighth Congress, second session, February 6, 2004. by U.S.-China Economic and Security Review Commission.(CARDINAL)271236;
Hearing on military modernization and cross-strait balance -- Panel I. Administration views : U.S.-China-Taiwan trilateral relationship -- Panel II. Taiwan Relations Act : Adequacy of consultation -- Panel III. Chinese arms/weapons purchases and supporting infrastructure -- Panel IV. Military trends in the cross-strait relationship.
Subjects: National security;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Directory of manuscript collections related to federal judges, 1789-1997 / by Wonders, Peter,compiler.(CARDINAL)888004; Federal Judicial Center,publisher.(CARDINAL)295211;
Includes bibliographical references (page 3)."This 272-page directory was compiled by the Federal Judicial History Office to provide locations and descriptions of the contents of manuscript collections related to federal judges, including Supreme Court justices and judges of the U.S. courts of appeals, circuit courts, district courts, territorial courts, and various special courts. Within the collections are documents judges have compiled in the course of their judicial careers, correspondence and records related to judges' professional and private lives, and records of judges included in the manuscript collections of other individuals and institutions. The directory presents citations for approximately 5,000 manuscript collections held by 385 libraries and other institutions that are open to the public."--Internet site.
Subjects: Directories.; Judges; Judges; Law; Manuscripts; Law.;
Available copies: 1 / Total copies: 1
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Career opportunities in the Internet, video games, and multimedia / by Taylor, T. Allan.(CARDINAL)760845; Parish, James Robert.(CARDINAL)138403;
Includes bibliographical references (pages 351-353) and index.Foreword -- Industry outlook -- How to use this book -- Acknowledgments -- Internet and the Web -- Audio -- Composer -- Sound designer -- Design -- Flash designer -- Graphic designer -- Interface designer -- Internet advertising designer -- Site flow architect -- Webpage designer -- Editorial -- Managing editor -- Online editor -- Online writer -- Management -- Business development director -- E-commerce executive manager -- Human resources director -- IT (information technology) systems director -- Network systems administrator -- Product development director -- Web security manager -- Web systems director -- Marketing and sales -- E-commerce strategy manager -- Online customer service manager -- Online marketing manager -- Online sales manager -- Production -- Executive producer -- Production assistant -- Producer -- Technical (includes programming) -- Animator -- Content specialist -- Internet applications programmer -- Internet service provider owner/operator -- Network control operator -- Project manager -- Software test engineer -- Webmaster -- Video games -- Artwork -- Animator -- Artist positions -- Lead artist -- Modeler positions -- Audio -- Composer -- Sound producer -- Design -- Game designer -- Game writer -- Lead designer -- Other designer positions -- Management -- Business development director -- Chief technology officer -- Executive producer -- Product development director -- Quality assurance manager -- Production -- Assistant producer -- Associate producer -- Producer -- Project manager -- Technical director -- Programming -- Junior programmer -- Lead programmer -- Other programmer positions -- Quality assurance and testing -- Game tester -- Software test engineer -- Test lead -- Sales and distribution -- Electronic games store clerical personnel -- Electronic games store managerial personnel -- Marketing manager and marketing research director -- Public relations manager and customer service manager -- Sales and distribution manager -- Multimedia and consumer electronics: video and DVD -- Distribution and sales -- Distribution manager -- Equipment service technician -- Marketing manager -- Sales clerk (retail) -- Salesperson (wholesale) -- Store manager -- Production -- Audio engineer and video engineer -- Director -- Director of photography -- Producer -- Production designer -- Production editor -- Multimedia and education -- Director of media services -- Instructional designer -- Media instructor -- Media specialist librarian -- Media technician -- Appendixes -- Educational institutions -- Periodicals, newsletters, and directories -- Professional, industry, and trade associations -- Useful web sites for multimedia, the Internet, and video games industries -- Glossary -- Bibliography -- Index -- About the authors.
Subjects: Internet; Video games; Multimedia communications; Digital video; Web site development;
Available copies: 1 / Total copies: 2
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China's presence in the global capital markets : hearing before the U.S.-China Economic and Security Review Commission, One Hundred Eighth Congress, second session, April 16, 2004. by U.S.-China Economic and Security Review Commission.(CARDINAL)271236;
China's presence in the global capital markets -- Panel I. Trends and key IPOs -- Panel II. Corporate governance and investor concerns.
Subjects: Capital market; Capital market; Investments, Foreign; Investments, American;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Screenwise : helping kids thrive (and survive) in their digital world / by Heitner, Devorah,1975-author.(CARDINAL)606973;
Includes bibliographical references and index.Introduction -- Raising kids in an always connected world -- Your kid's digital world: what are they doing on there? -- Assessing your own digital literacy -- Becoming a tech-positive parent -- Empathy is the app -- Balancing family life in the age of constant connection -- Friendship and dating in the digital age -- School life in the digital age -- Growing up in public -- Conclusion -- Digital citizenship for the next generation."The second edition of Screenwise offers a refreshed, realistic, and optimistic perspective on how to thoughtfully guide kids in the digital age. Many parents feel that their kids are addicted, detached, or distracted because of their digital devices. Media expert Devorah Heitner, however, believes that technology offers huge potential to our children--if parents mentor them. Using the foundation of their own values and experiences, parents and educators can learn about the digital world to help set kids up for a lifetime of success in a world fueled by technology. Screenwise is a guide to understanding more about what it is like for children to grow up with technology all around them, and to recognizing the special challenges--and advantages--that contemporary kids and teens experience thanks to this level of connection. In it, Heitner presents practical parenting hacks: quick ideas that you can implement today that will help you understand and relate to your digital native. The new edition includes updated material and additional strategies for parents and caretakers"--
Subjects: Internet and children.; Internet; Internet; Parenting.;
Available copies: 2 / Total copies: 2
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Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now / by Scott, David Meerman.(CARDINAL)278061; Scott, David Meerman.Real-time marketing & PR.;
"Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!"--
Subjects: Internet marketing.; Public relations.;
Available copies: 1 / Total copies: 2
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Crisis tales : five rules for coping with crises in business, politics, and life / by Davis, Lanny J.(CARDINAL)737303;
Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he's the man public figures such as Bill Clinton, Martha Stewart, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.
Subjects: Case studies.; Davis, Lanny J.; Public relations; Crisis management; Scandals;
Available copies: 4 / Total copies: 4
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