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Careers in focus.
Includes bibliographical references and index.
Subjects: Advertising; Marketing;
Available copies: 1 / Total copies: 4
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From Watergate to Monicagate : ten controversies in modern journalism and media / by Foerstel, Herbert N.(CARDINAL)202880;
Includes bibliographical references (pages 267-268) and index.
Subjects: Journalism.; Mass media.;
Available copies: 2 / Total copies: 3
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Every nonprofit's guide to publishing / by Woodard, Cheryl.(CARDINAL)639791; Hwang, Lucia.(CARDINAL)483254;
Includes bibliographical references (pages 397-412) and index.Getting started -- Managing the publishing process -- Making a budget -- Finding and hiring help -- Creating compelling content -- Designing the print publications and websites -- Printing newsletters and magazines -- Producing a website -- Distributing and promoting your publication -- Selling advertising -- Connecting to readers -- Resources.
Subjects: Nonprofit organizations; Internet publishing.; Nonprofit organizations; Social marketing.;
Available copies: 1 / Total copies: 1
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Fashion promotion : building a brand through marketing and communication / by Moore, Gwyneth,author.(DLC)no2002039625;
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"--
Subjects: Fashion merchandising.; Internet marketing.; Public relations.;
Available copies: 1 / Total copies: 1
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Star crossed / by Echols, Jennifer.(CARDINAL)493200;
"Publicist Wendy Mann has always competed hotly with her rival Daniel Blackstone, but this time they're headed for a collision. Wendy's job is on the line if she doesn't save the image of a spoiled young starlet who's posting provocative pictures of herself all over the Internet in a snarky attempt at revenge on her former boyfriend. Daniel is representing the ex, a onetime teen heartthrob who never grew up. With the feuding Hollywood pair scheduled to appear on the same Las Vegas awards show, Daniel and Wendy are determined to do whatever it takes to defend their own clients. Unfortunately, the chemistry between Wendy and Daniel is even more explosive than that of their Hollywood stars. L-O-V-E was always a four-letter word for these two ultra-competitors; they never counted on the scorching heat that erupts between them. But Wendy's high-gloss exterior hides a dark past--one that's lurking behind the bright Vegas lights. Their careers are on the line, and so is Wendy's life. . . ."--P. [4] of cover.
Subjects: Romance fiction.; Public relations consultants; Celebrities; Celebrities;
Available copies: 1 / Total copies: 1
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Fundamentals of children's services / by Sullivan, Michael,1967 August 30-(CARDINAL)268320;
Includes bibliographical references and index.Where we fit in -- Principles of children's librarianship : what children's librarians believe -- Who do children's librarians serve? -- Purposes and components -- Selection and acquisition -- Cataloging and organization -- Evaluation and deselection/weeding -- After school services -- Reference -- Reader's advisory -- The Internet -- Story hours -- Book discussion groups -- Book talking -- Entertainment and enrichment programs -- Summer reading programs -- Family programs and family literacy -- Budget and finance -- Planning -- Policy and procedures -- Public relations, promotion, and marketing -- Professional development.
Subjects: Children's libraries;
Available copies: 5 / Total copies: 5
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Black Internet effect / by Charles, Shavone,author.(CARDINAL)860450; Lukashevsky, Ashley,illustrator.;
"Musician and technology phenom Shavone Charles explores how curiosity and nerve led her from a small college in Merced, California, to some of the most influential spaces in the tech world: from Google to Twitter to eventually landing a spot on the coveted Forbes 30 Under 30 list. Grateful for being the first in many spaces, but passionate about being neither the last nor the only, Charles tells her story in the hopes of guiding others and shaping a future where people, particularly women of color, feel empowered to make space for themselves and challenge society's status quos."--Ages 12 and up
Subjects: Young adult.; Autobiographies.; Young adult literature.; Charles, Shavone.; Internet personalities; African American women musicians; Public relations personnel; Internet industry;
Available copies: 6 / Total copies: 6
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Fundamentals of children's services / by Sullivan, Michael,1967 August 30-(CARDINAL)268320;
Includes bibliographical references (pages 327-339) and index.Children's services and the mission of the library: Where we fit in ; Principles of children's librarianship ; Whom do children's librarians serve? ; Children's services and the new approaches to public libraries -- The collection: The collection development policy ; Purposes and components ; Selection and acquisition ; Organization and cataloging ; Evaluation and deselection/weeding -- Services: A space of their own ; After-school services ; Reference in the digital age ; Readers' advisory ; The internet and social media -- Programming: Story hours ; Book discussion groups ; Booktalking ; Entertainment and enrichment programs ; Summer reading programs ; Family programs and family literacy ; School cooperation in an age of shortages ; Serving special audiences -- Management, administration, and leadership: Budget and finance ; Planning ; Law, policy, and procedures ; Public relations, promotion, and marketing ; Professional development -- Conclusion -- Appendix A: Competencies for librarians serving children in public libraries -- Appendix B: Library bill of rights -- Appendix C: Code of ethics of the American Library Association.Children's librarians have historically been the most militant, most missionary part of the public library movement. Sullivan discusses how children need public libraries, and how children's services drive public libraries. If public libraries are to survive for another generation, all children must be served.
Subjects: Children's libraries;
Available copies: 3 / Total copies: 4
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Growing up in public : coming of age in a digital world / by Heitner, Devorah,1975-author.(CARDINAL)606973;
Includes bibliographical references (pages 279-286) and index.Introduction -- Tracking our kids in a world where kids can go viral for all the wrong reasons -- Growing up in the public eye -- Sharenting: balancing parents' needs with kids' privacy -- Too much information: are classroom apps undermining independence and motivation? -- Setting boundaries: balancing discretion and disclosure in a tell-all world -- Sexting: when explicit images of kids circulate -- Damage control: when things go wrong -- Who's really looking at you kid? Are colleges actually stalking kids' posts? -- Keys to thriving as emerging adults -- Acknowledgments -- Notes -- Index -- About the author."The definitive book on helping kids navigate growing up in a world where nearly every moment of their lives can be shared and compared With social media and constant connection, the boundaries of privacy are stretched thin. Growing Up in Public shows parents how to help tweens and teens navigate boundaries, identity, privacy, and reputation in their digital world. We can track our kids' every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be "canceled" or even jeopardize their admission to college. And all of this adds pressure on kids who are coming of age immersed in social media platforms that emphasize "personal brand," "likes," and "gotcha" moments. How can they figure out who they really are with zero privacy and constant judgment? Devorah Heitner shows us that by focusing on character, not the threat of getting caught or exposed, we can support our kids to be authentically themselves. Drawing on her extensive work with parents and schools as well as hundreds of interviews with kids, parents, educators, clinicians, and scholars, Heitner offers strategies for parenting our kids in an always-connected world. With relatable stories and research-backed advice, Growing Up in Public empowers parents to cut through the overwhelm to connect with their kids, recognize how to support them, and help them figure out who they are when everyone is watching."--
Subjects: Informational works.; Social media; Internet and children.; Privacy.; Social media.;
Available copies: 18 / Total copies: 19
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Online marketing success stories : insider secrets from the experts who are making millions on the internet today / by Richards, René V.,1965-(CARDINAL)479656;
Includes bibliographical references and index.
Subjects: Handbooks and manuals.; Electronic commerce.; Internet marketing.; Internet marketing; Success in business.;
Available copies: 1 / Total copies: 1
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