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- How the Internet happened : from Netscape to the iPhone / by McCullough, Brian,author.(CARDINAL)783247;
Includes bibliographical references and index.The big bang : the Mosaic web browser and Netscape -- Bill Gates "gets" the Internet : Microsoft and Internet Explorer -- America, online : AOL and the early online services -- Big media's big web adventure : Pathfinder, HotWired and ads -- Hello, world : the early search engines and Yahoo -- Get big fast : Amazon.com and the birth of ecommerce -- Trusting strangers : eBay, community sites and portals -- Blowing bubbles : the dot-com era -- Irrational exuberance : the dot-com bubble -- Pop! : Netscape vs. Microsoft, AOL + Time Warner and the nuclear winter -- I'm feeling lucky : Google, Napster and the rebirth -- Rip, mix, burn : the iPod, iTunes, and Netflix -- A thousand flowers, blooming : PayPal, AdWords, Google's IPO and blogs -- Web 2.0 : Wikipedia, YouTube and the wisdom of crowds -- The social network : Facebook -- The rise of mobile : Palm, BlackBerry and smartphones -- One more thing : the iPhone."Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom." Depicting the lives of now-famous innovators like Netscape's Marc Andreessen and Facebook's Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet's rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives"--- Subjects: Internet;
- Available copies: 4 / Total copies: 5
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- The digital marketing handbook : a step-by-step guide to creating websites that sell / by Bly, Robert W.,author.(CARDINAL)164424;
Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: integrate a digital marketing plan with traditional marketing outreach efforts, maximize open rates, click-through rates, conversions, and sales, avoid the most common internet marketing mistakes that cause people to fail online, build a large and responsive opt-in email list, master Google AdWords, Facebook Advertising, and other traffic-generating tactics, drive quality leads to your online and offline storefronts, produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms, and design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads. Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.- Subjects: Electronic commerce.; Internet marketing.;
- Available copies: 2 / Total copies: 3
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- Search Engine Marketing / by Ramos, Andreas.(CARDINAL)530696;
Includes bibliographical references and index.- Subjects: Internet marketing; Web search engines; Communication in marketing; Internet advertising; Electronic commerce;
- Available copies: 1 / Total copies: 1
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- How to use the Internet to advertise, promote, and market your business or web site : with little or no money / by Brown, Bruce C.(Bruce Cameron),1965-(CARDINAL)477468;
Includes bibliographical references and index.- Subjects: Handbooks and manuals.; Internet marketing; Internet advertising; Web sites; Electronic commerce;
- Available copies: 1 / Total copies: 2
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- Creating a website / by MacDonald, Matthew,author.(CARDINAL)278735;
Includes bibliographical references and index.Chapter 13: Blogs -- Understanding blogs -- Popular blogs -- Syndication -- Blog hosting and software -- Getting started with blogger -- Creating a blog -- Creating formatted posts -- Managing a blog -- Tweaking common settings -- Configuring your blogger profile -- Giving your blog a custom domain name -- Customizing your template -- Managing comments -- Chapter 14: Making Money With Your Site -- Money-making the Web way -- Google AdSense -- Signing up for AdSense -- AdSense interface -- Creating an ad -- Placing ads in your Web pages -- Google-powered searches -- Amazon associates -- Signing up as an associate -- Generating associate links -- PayPal merchant tools -- Signing up with PayPal -- Accepting payments -- Building a shopping cart -- Withdrawing your money -- Chapter 15: JavaScript: Adding Interactivity -- Understanding JavaScript -- Server-side and client-side programming -- Scripting languages -- JavaScript 101 -- <script> element -- Variables -- Functions -- External script files -- Dynamic HTML -- HTML objects -- Events -- Image rollovers -- Collapsible text -- Interactive forms -- Scripts on the Web -- Finding a simple script -- JavaScript libraries -- Web widgets -- Chapter 16: Fancy Buttons And Menus -- Fancy buttons -- Creating your button pictures -- Making a rollover effect with CSS -- Picture-with-text buttons -- Picture-less buttons -- Fancy menus -- Do-It-yourself collapsible menus -- Third-party menus -- Chapter 17: Audio And Video -- Understanding multimedia -- Linking, embedding, and hosting -- Types of multimedia files -- Basic background music -- <embed> element -- Embedded audio options -- Flash MP3 players -- Premiumbeat player: playing a song list -- Yahoo player: playing all your links -- Flashtrak loops -- Video clips -- Preparing video -- Linking to and embedding video -- Flash video -- Video in HTML5 -- Uploading your videos to YouTube -- Signing up with YouTube -- Preparing a video -- Uploading a video -- Watching a video -- Appendix A: HTML Quick Reference -- Appendix B: Useful Websites -- Index.Chapter 6: Style Sheets -- Style sheet basics -- Three types of styles -- Anatomy of a rule -- Attaching a style sheet to a page -- Using an internal style sheet -- Using inline styles -- Cascade -- Inheritance -- More powerful selectors -- Class selectors -- id selectors -- Colors -- Specifying a color -- Finding the right color -- Text alignment and spacing -- Alignment -- Spacing -- White space -- Basic fonts -- Specifying a font -- Finding the right font -- Font sizes -- Embedded fonts -- Web formats for fonts -- Using a font kit -- Using your own fonts -- Borders -- Basic borders -- Making better borders -- Using borders with tables -- Tutorial: building a style sheet -- Creating a well-structured style sheet -- Saving work with the <div> element -- Saving work with contextual selectors -- Chapter 7: Adding Graphics -- Understanding images -- <img> element -- Alternate text -- Picture size -- File formats for graphics -- Putting pictures on colored backgrounds -- Images and styles -- Inline images in text -- Borders -- Wrapping text around an image -- Adding captions -- Background images -- Techniques with graphics -- Graphical text -- Backgrounds for other elements -- Graphical bullets in a list -- Finding free art -- Chapter 8: Linking Pages -- Understanding the anchor -- Internal and external links -- Relative links and folders -- Changing link colors and underlining -- Mailto links -- Image links and image maps -- Adding bookmarks -- When good links go bad -- Site management -- Link checkers -- Using redirects -- Chapter 9: Page Layout -- Challenge of screen space -- Style-based layout -- Structuring pages with the <div>element -- Floating boxes -- Fixed boxes -- Creating a layout with multiple columns -- Building a fixed-width layout -- Creating a resizable layout -- Maximum width: the safety net -- Stretching column height -- Super-flexible sites: the Zen of Web design -- Few more layout techniques -- Layering -- Combining absolute and relative positioning -- Sizing tables -- Chapter 10: Multipart Pages -- Understanding multipart pages -- Server-side includes -- Page templates -- Understanding page templates -- Creating a new page template -- Anatomy of a page template -- Using a page template -- Chapter 11: Introducing Your Site To The World -- Your Website promotion plan -- Making your site search-engine friendly -- Choose meaningful page titles -- Include a page description -- Supply alternate text for all your images -- Use descriptive link text -- Don't try to cheat -- Registering with directories -- Open directory project -- Yahoo directory -- Registering with search engines -- Rising up in the search rankings -- Hiding from search engines -- Google Webmaster tools -- Tracking visitors -- Understanding Google analytics -- Signing up for Google analytics -- Examining your Web traffic -- Chapter 12: Website Promotion -- Spreading the word -- Shameless self-promotion -- Google places -- Google adwords -- Return visitors -- Transforming a site into a community -- Fostering a Web community -- Website community tools -- Email newsletters -- Twitter -- Groups -- Facebook --Missing credits -- Introduction -- Chapter 1: Preparing For The Web -- Introducing the World Wide Web -- Web browsers -- Web servers -- Planning a Website -- Types of sites -- Lifespan of your site -- Practice good design -- Ingredients of a Website -- Chapter 2: Creating Your First Page -- Introducing HTML: The Language of the Web -- Cracking open an HTML file -- Seeing the HTML of a live Web page -- Creating an HTML file -- HTML, XHTML, and HTML5 -- HTML tags -- What's in a tag -- Understanding elements -- Nesting elements -- HTML document -- Document type definition -- Basic skeleton -- Adding content -- Structuring text -- Where are all the pictures? -- 10 most important elements (and a few more) -- Checking your pages for errors -- Chapter 3: Putting Your Page On The Web -- How Web hosting works -- Understanding the URL -- How browsers analyze a URL -- Domain names -- Choosing the right domain name -- Searching for a name -- Registering your name -- Free domain names -- Getting Web space -- Assessing your needs -- Choosing your host -- Free Web hosts -- Transferring files -- FTP -- Browser-based uploading -- Chapter 4: Power Tools -- Choosing your tools -- Types of Web page editors -- Finding a free Web page editor -- Professional HTML editors -- Working with your HTML editor -- Starting out -- Multiple views -- Creating a Web page in code view -- Creating a Web page in WYSIWYG view -- Managing a Website -- Defining a site in Expression Web -- Uploading a site in Expression Web -- Defining a site in Dreamweaver -- Uploading a site in Dreamweaver -- Chapter 5: Text Elements -- Understanding text and the Web -- Logical structure vs physical formatting -- CSS (cascading style sheets) -- HTML elements for basic text -- Paragraphs -- Line breaks -- Headings -- Horizontal lines -- Preformatted text -- Quotes -- Divisions and spans -- HTML elements for lists -- Ordered lists -- Unordered lists -- Definition lists -- Nesting lists -- HTML elements for tables -- Basic table -- Cell spans -- Inline formatting -- Text formatting: italics and bold -- Few more formatting elements -- Special characters -- Non-English languages --Overview: Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need. Plan your site: create web pages by learning the basics of HTML and HTML5; Control page design with CSS: format text, images, links, tables, and other elements; Attract visitors: ensure that people can find your site through popular search engines; Build a community: add forums, fresh content, and a feedback form to encourage repeat visits; Get smart: use free tools to identify your site's strengths and weaknesses; Create your own blog: post your musings with a free blog-hosting service; Bring in cash: host Google ads, sell Amazon's wares, or push your own products; Add pizzazz: include audio, video, interactive menus, and more.- Subjects: Web sites;
- Available copies: 2 / Total copies: 3
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Results 11 to 15 of 15 | « previous