Search results for [Endorsements in advertising] at NC Cardinal

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The house of brides : a novel / by Cockram, Jane,author.(CARDINAL)817031;

Jane Cockram makes her thrilling debut with this page-turning tale of psychological suspense in which a young woman whose life is in tatters flees to the safety of a family estate in England, but instead of comfort finds chilling secrets and lies.Mirandas life and career has been a roller-coaster ride. Her successful rise to the top of the booming lifestyle industry as a social media influencer led to a humiliating fall after a controversial product she endorsed flopped. Desperate to get away from the hate-spewing trolls shaming her on the internet, she receives a mysterious letter from a young cousin in England that plunges her into a dark family mystery.Mirandas mother Tessa Summers, a famous author, died when Miranda was a child. The young womans only connection to the Summers family is through Tessas famous book The House of Bridesa chronicle of the generations of women who married into the infamous Summers family and made their home in the rambling Barnsley House, the familys estate. From Gertrude Summers, a famed crime novelist, to Mirandas grandmother Beatrice, who killed herself after setting fire to Barnsley while her children slept, each woman in The House of Brides is more notorious than the next. The houses current bride is the beautiful, effervescent Daphne, her Uncle Maxs wifea famed celebrity chef who saved Barnsley from ruin turning the estate into an exclusive culinary destination and hotel.Curious about this legendary family she has never met, Miranda arrives at Barnsley posing as a prospective nanny answering an advertisement. Shes greeted by the compelling yet cold housekeeper Mrs. Mins, and meets the children and her Uncle Maxnone of whom know her true identity. But Barnsley is not what Miranda expected. The luxury destination and award-winning restaurant is gone, and Daphne is nowhere to be found. Most disturbing, one of the children is in a wheelchair after a mysterious accident. What happened in this house? Where is Daphne? What darkness lies hidden in Barnsley?

Subjects: Domestic fiction.; Detective and mystery fiction.; Psychological fiction.; Family secrets;

Available copies: 18 / Total copies: 20

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Instant income : Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs / by Switzer, Janet,1953-(CARDINAL)469056;

Introduction: making money is easy -- For owners, employees and part-timers, cash will always be king -- Strategies that bring in the cash -- Getting customers to give you more money -- Customer strategy 1: Keep track of customer buying patterns, then call to take re-orders -- Customer strategy 2: Convert one-time customers to continuity customers -- Customer strategy 3: Upsell customers at the point of purchase -- Customer strategy 4: Resell customers prior to their contract renewal date -- Customer strategy 5: Instantly reactivate past customers and patients -- Getting other people to help bring in the cash -- Joint venture strategy 1: Create endorsed offers -- Joint venture strategy 2: Create a referral circle or professional consortium -- Joint venture strategy 3: Offer other people's products and services to your customers -- Joint venture strategy 4: Conduct a teleseminar with your joint-venture partner -- Joint venture strategy 5: Become an add-on to someone else's product or service -- Writing ads that make the phone ring -- Advertising strategy 1: Ask your customers to tell their story -- Advertising strategy 2: Broadcast a compelling press release -- Advertising strategy 3: Become an industry expert and get on the radio -- Advertising strategy 4: buy remnant space -- Advertising strategy 5: Hold a special sale using the "reason why" -- Prospecting for instant income -- Prospecting strategy 1: Conduct preview workshops and start speaking -- Prospecting strategy 2: Run a two-step campaign -- Prospecting strategy 3: Place your literature in targeted locations -- Prospecting strategy 4: Ask customers and vendors for referrals -- Prospecting strategy 5: Maximize your time at trade shows -- Helping your sales force earn instant income -- Sales strategy 1: Conduct follow-up telemarketing and voice broadcast campaigns -- Sales strategy 2: Start bundling products and services -- Sales strategy 3: Make specific product and service offers -- Sales strategy 4: Create a downsell position -- Sales strategy 5: Create instant sales with non-traditional salespeople -- Making instant income on the Internet -- Internet strategy 1: Launch a viral report and squeeze page -- Internet strategy 2: Recruit affiliates for a 24-hour strategy -- Internet strategy 3: Drive buyers to your website with articles -- Internet strategy 4: Broadcast Internet-only offers via email -- Internet strategy 5: Conduct a 28-day product launch campaign -- Finding instant income in overlooked assets -- Overlooked strategy 1: Liquidate inventory overstocks -- Overlooked strategy 2: Sell excess service capacity -- Overlooked strategy 3: Offer credit accounts a short-pay option -- Overlooked strategy 4: Turn your top employees into expensive experts -- Overlooked strategy 5: Sell apprenticeships that teach your business model -- Instant income overnight audit -- Identifying the hidden income opportunities in your small business -- Instant income overnight audit questions -- Going into business with the boss -- Embracing intrapreneurship -- Gathering information for the overnight audit -- Planning your meeting with the boss -- Negotiating a deal that brings you more pay -- Creating your task list and taking charge of your very first campaign -- Becoming an occasional entrepreneur -- Finding opportunity everywhere -- Occasional income sources that bring in the cash -- Minimizing the hassle factor -- Earning extra income whenever you need it -- Turning instant income into long-term revenue -- Using the instant income strategies to build lifetime wealth -- Integrating the strategies into your day-to-day business -- Developing a one-year income-generation calendar.

Subjects: Entrepreneurship.; Income.; Selling.; Success in business.;

Available copies: 3 / Total copies: 4

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La casa de las novias / by Cockram, Jane,author.; Montolió, Célia,translator.; Translation of:Cockram, Jane.House of brides.Spanish.;

El ascenso de Miranda Courteney como influencer en las redes sociales terminó después de que fracasara un controvertido producto que ella promocionaba. Ella recibe una carta de un joven primo en Inglaterra sobre el libro de Tessa Summer La casa de las novias, que sigue a las notorias mujeres que se casaron con la infame familia Summers. Barnsley House, la finca de la familia, es ahora un destino culinario y hotel exclusivo. Tessa Summer era la madre de Miranda, pero nunca conoció ese lado de su familia. Haciéndose pasar por una niñera que responde a un anuncio, Miranda descubre que el destino de lujo y el galardonado restaurante ya no están, y que uno de los niños está en silla de ruedas después de un accidente. ¿Qué oscuridad se esconde en Barnsley?Miranda Courteney's rise as a social media influencer ended after a controversial product she endorsed flopped. She receives a letter from a young cousin in England about Tessa Summer's book The House of Brides-- following the notorious women who married into the infamous Summers family. Barnsley House, the family's estate, is now an exclusive culinary destination and hotel. Tessa Summer was Miranda's mother, but she has never met that side of her family. Posing as a nanny answering an advertisement, Miranda finds the luxury destination and award-winning restaurant gone, and and one of the children in a wheelchair after an accident. What darkness lies hidden in Barnsley?

Subjects: Fiction.; Family secrets; Women; Impersonation; Hotels; Secretos; Mujeres; Women.; Womyn.;

Available copies: 1 / Total copies: 2

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Little bosses everywhere : how the pyramid scheme shaped America / by Read, Bridget,1990-author.;

Includes bibliographical references (pages 299-341) and index.Vitamins -- Cosmetics -- Soap -- Hope -- Health -- Freedom."A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade American society. Multilevel marketing companies like Amway, Mary Kay, and Herbalife advertise the ultimate business opportunity: the chance to be your own boss. In exchange for peddling their wares, they offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and-most precious of all-financial freedom. If, that is, you're willing to shell out for expensive products, recruit everyone you know to buy them, and make them recruit everyone they know to do the same-thus creating the "multiple levels" of multilevel marketing, or MLM. Despite overwhelming evidence that multilevel marketing causes most of its participants to lose their money, and that many MLM companies are pyramid schemes, the industry's dubious origins, inextricably tied to well-known ideological figures like Ronald Reagan, have escaped public scrutiny. Behind the scenes of American life, MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, teachers, nurses-anyone who has been left behind by inequality. In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny post-war California, where a failed salesman started a vitamin business, through the suburbs of Michigan and North Carolina, where MLM bought its political protection, to the stadium-sized conventions where top sellers today preach to die-hard recruits. MLM has been endorsed by multiple American presidents, has its own Congressional caucus, and enriched powerful people, like the DeVos and Van Andel families, Warren Buffet, and Donald Trump. Along the way, Read delves into the heartbreaking stories of those enmeshed in the majority-female industry: a veteran in Florida searching for healing; a young mom in Texas struggling to feed her children; a waitress scraping by in Brooklyn. A wild trip down an endless rabbit hole of greed and exploitation, Little Bosses Everywhere exposes multilevel marketing as American capitalism's stealthiest PR campaign: a cunning right-wing political project that has shaped nearly everything about how we live"--

Subjects: Informational works.; Multilevel marketing; Success in business;

Available copies: 7 / Total copies: 11

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The untold story of books : a writer's history of book publishing / by Castleman, Michael,author.(CARDINAL)512662;

Includes bibliographical references (pages 257-261) and index.Introduction -- Part I: The first book business. Want a book? That'll be $75,000 -- Gutenberg went bankrupt -- Meanwhile, in America: want a book? That'll be $600 -- How to reduce the price of books: piracy -- Copyright struggles and printing innovations, as pulp paper creates an enduring class divide in books -- New York becomes the nation's publishing capital on "The night before Christmas" -- Authors battle book piracy as the first book sells a million copies -- The questionable dawn of book reviewing, and "business is business" -- Part II: The second book business. Publishing industrializes and Carnegie builds 1,689 libraries -- Publishers and authors undeterred by "too many books" -- From "the doom of books" to department stores with authors as supplicants in the "gentlemanly" book business -- Authors flock to agents as editing business becomes formalized and covers become billboards -- The fraught debut of bestseller lists, and a "line of type" -- "Goodbye forever, Mrs. Weathersby, I've joined Book of the Month" --Simon meets Schuster, and publishers wonder if advertising sells books -- Under pressure: The Great Depression changes bookselling -- The kid who singlehandedly changed the book business -- The bumpy road to blockbusters, as books' shelf life falls to "somewhere between milk and yogurt" -- BookScan and (non)transparency in publishing -- Part III: The third book business. Brave new (digital) world -- The meteoric rise and decline of e-books -- The many challenges of self-publishing, and the conundrum of "quality" -- Backlist gold and mass-market hardcovers, as the biggest names become their own co-publishers -- Everyone struggles with Amazon -- The likely future of the book business."From Gutenberg to Amazon, Michael Castleman's The Untold Story of Books is the first and only history of publishing told from a veteran author's point of view. Witty, entertaining, and full of remarkable new insights, it is a deeply researched, fascinating history of the idiosyncratic book business--aimed at authors, aspiring authors, booksellers, industry professionals, and everyone who loves to read books. Organized into three distinct book businesses, all defined by the evolution of printing, The Untold Story of Books explores how each new book business upended its predecessor, forcing authors, publishers, and booksellers to adapt to ever-changing circumstances. It's a story full of surprises: why did books become favored Christmas presents? Because of a poem written in 1823. Why is New York the nation's publishing capital? Because of the Erie Canal. Why are book endorsements called 'blurbs'? Because of a satirist's joke in 1907. And why is copyright often an illusion? Because publishing was founded on book piracy, which today is easier and more rampant than ever. Arriving at the present day, Castleman paints a compelling portrait of an evolving book business full of new promise and peril"--

Subjects: Publishers and publishing; Book industries and trade;

Available copies: 4 / Total copies: 4

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Résumé magic : trade secrets of a professional résumé writer / by Whitcomb, Susan Britton,1957-(CARDINAL)654339;

1. A résumé primer -- Tools for the task -- The résumé tool : asset or liability? -- Employers and candidates usually view résumés as having different purposes -- A résumé is most effective when it follows face-to-face or voice contact with a hiring manager -- A support person or computer program will probably be the one to screen your résumé -- Résumés are not read thoroughly -- You won't always need a résumé to land a job -- Then why write a résumé? -- And why this book? -- Some success stories -- Your most important tool -- Top 10 tips to create résumé magic --10. Cover letters and other parts of the puzzle -- Strategy and style -- The value mantra -- Sell, don't tell -- Reveal a secret -- The segments of a cover letter -- The carrot -- The corroboration -- The close -- The anatomy of the cover letter -- Sticky wickets -- To whom it may concern? -- Missed a filing deadline? -- Terminated from a job? -- Relocating? -- Dealing with salary -- Other types of letters -- Direct-mail campaigns -- Writing to a recruiting firm -- Thank-you letters, a chance to resell yourself -- Other pieces of the puzzle -- References -- When to send references -- When and how to ask for references -- Rethinking the 'reference page" with some creative persuasion -- Networking cards -- Addenda -- Paper -- Sending your cover letter and résumé -- By surface mail -- By fax -- By e-mail -- Futurist career management -- Top 10 cover letter tips -- Appendix A. Worksheets to catalog professional history -- Appendix B. Survey : what employers really want in a résumé and cover letter -- Résumés -- Cover letters -- Appendix C. Action verbs with sample phrases.2. How to use branding and advertising strategies to get an interview -- Using brand and ad agency strategies to win an interview -- Elements of your career brand -- Authentic image -- Advantages -- Awareness -- The proven ad agency formula -- Step 1 : how to grab your reader's attention -- Headlines and hard-hitting leads -- Visual appeal -- Step 2 : how to capture your reader's interest -- Selling points, front and center -- Where's the center of the page? -- Place supporting information below the visual center -- Skimmable material goes at the bottom of the page -- Step 3 : how to create desire for your product, you! -- Why you buy -- Why employers buy -- Prove your superiority -- Step 4 : call to action -- Top 10 résumé strategy tips --3. How to choose the most flattering format -- Two tried-and-true winning formats : chronological and functional -- The chronological format -- The functional format -- Genetic variants of the two main résumé types -- The accomplishments format -- The combination format -- The creative format -- The curriculum vitae (CV) -- The dateless chronological format -- The international résumé -- The linear format -- The newsletter format -- The reordered chronological format -- The targeted format -- If it works, it's right -- Top 10 résumé formatting tips --4. The blueprint for a blockbuster résumé -- Data bits, or contact info -- To list or not to list your business telephone number -- Other solutions for daytime contacts -- Sample résumé headers -- Dealing with relocation on your résumé -- Objective, or focus statement -- Key features, or qualifications summary -- Professional experience -- Skills -- Education, credentials, and licenses -- Affiliations -- Publications, presentations, or patents -- Awards and honors -- Bio bites -- Endorsements -- What not to include -- Putting it all together -- Top 10 résumé blueprint tips --5. How to write great copy -- Keywords -- What are keywords? -- Where to find keywords -- Off-line resources for keywords -- Online resources for keywords -- How to position keywords -- How to improve your "hit" ratio -- Top 10 résumé keyword tips -- The objective or focus statement -- Cover letter focus statement -- Title statement -- Traditional objective -- Exercise for assembling a focus statement -- The qualifications summary -- Professional experience -- How far back? -- Where to find material for your job descriptions -- How long is too long? -- Solutions for downplaying less-relevant positions -- Skills -- Education, credentials, licensure -- Recent high school graduate -- Recent college graduate -- Degree obtained a number of years ago -- Degree in a field different from your major -- Degree not completed -- Two-year degree -- Degree equivalent -- No degree -- Including credentials, licenses, and certificates -- Affiliations -- Publications, presentations, and patents -- Publications -- Presentations -- Patents -- Awards and honors -- Bio bites -- Endorsements -- Top 10 tips for writing great copy --6. Accomplishments : the linchpin of a great résumé -- What's in it for me? -- Words to woo employers -- Buying motivator #1 : make money -- Buying motivator #2 : save money -- Buying motivator #3 : save time -- Buying motivator #4 : make work easier -- Buying motivator #5 : solve a specific problem -- Buying motivator #6 : be more competitive -- Buying motivator #7 : build relationships/image with internal/external customers, vendors, and the public -- Buying motivator #8 : expand business -- Buying motivator #9 : attract new customers -- Buying motivator #10 : retain existing customers -- Strategies for presenting accomplishments -- Numbers : the universal language -- Comparison, a powerful form of communication -- ROI, how quickly can you deliver? -- The company's mission statement, make it your mission -- The CAR technique, challenge, action, and result -- Where to find material for your accomplishments -- Performance appraisals -- Your career management file -- Impact-mining : probing questions to unearth hidden treasures -- Sifting through the accomplishments you've gathered -- Use impact statements to portray yourself as the right fit -- Top 10 tips for writing accomplishments --7. Editing : résumé-speak 101 -- Development editing : a primer in power writing -- Top 10 tenets of developing your résumé -- Examples of résumé-speak -- The keys to writing compelling copy -- Address the needs of your audience -- Summarize by using the ABC method -- Focus on transferable skills -- Résumé-speak 101 -- Deliver the goods up front -- Start sentences with action verbs or noun phrases -- Sidestep potential negatives -- Give outdated experience a feeling of real time -- Avoid an employer pet peeve : baseless personality attributes -- Convey confidential information without giving away proprietary/trade secrets -- Technical editing/copyediting : the mechanics of résumé-speak -- Abbreviations -- Acronyms -- Active voice -- Articles (in absentia) -- Auxiliary or helping verbs -- Capitalization -- Colons and semicolons -- Commas -- Commas that separate -- Commas that set off -- Comma trauma -- Contractions -- Dashes -- Ellipsis marks -- Elliptical sentences -- Gender equity -- Hyphenation -- Numbers -- Parallel sentence structure -- Parentheses -- Parts of speech -- Passive voice -- Periods -- Possessives -- Prepositions -- Quotation marks -- Sentence fragments -- Slashes -- Split infinitives -- Tense -- Verbs -- Writing in the first person -- Prune, prune, prune -- Proof, proof, proof -- Top 10 résumé proofreading tips --8. Visual artistry : the missing link -- Design elements -- Create a visual pattern -- Consistency counts -- Use tab stops sparingly -- Apply white space liberally -- Make bullets work for you -- Think in threes -- Keep headings to a minimum -- Segment paragraphs -- Balance is beautiful -- Pay attention to vertical balance -- Balancing a two-column format -- Balancing a full-width layout -- Balancing unevenly distributed copy -- Balancing impact statements -- Justification, ragged right or full justification? -- Hang it on the wall! -- Use typefaces tastefully -- Choosing a font -- Fonts that buy more space -- Use discretion in mixing fonts -- Go easy on bold, underline, and italic -- Establish a logical sizing hierarchy -- Tweaking tips -- Technical tools to create tables -- Add white space -- Adding space between paragraphs in MS Word -- Adding space between paragraphs in Corel WordPerfect -- Change line height -- Adjusting vertical space between lines within paragraphs in MS Word -- Adjusting vertical space between lines within paragraphs in Corel WordPerfect -- Expand character spacing -- Expanding text in MS Word -- Expanding text in Corel WordPerfect -- Tricks to make text fit -- Shrinking text in MS Word -- Shrinking text in Corel WordPerfect -- Use bullets strategically -- Creating bullets in MS Word -- Creating bullets in Corel WordPerfect -- Adding or subtracting spacing between bullets and text in MS Word -- Adding or subtracting spacing between bullets and text in Corel WordPerfect -- Changing the type of bullet in MS Word -- Changing the type of bullet in Corel WordPerfect -- Size of bullets -- Use rule lines -- Inserting a rule line in MS Word -- Inserting a rule line in Corel WordPerfect -- Other graphic elements -- Top 10 visual appeal tips --9. E-résumés, e-portfolios, and blogs -- ASCII text résumés -- The advantages and disadvantages of ASCII résumés -- ASCII résumé do's and don'ts -- Steps for ASCII conversion -- Converting to ASCII for e-mailing using MS Word or Corel WordPerfect -- Converting to ASCII for pasting into e-forms -- Quick cleanup of an ASCII conversion -- How to post an ASCII résumé to a Web site -- Web résumés, e-portfolios, and blogs -- The advantages and disadvantages of Web résumés -- The technical how-tos of Web résumés -- Online résumé-builder services -- Do-it-yourself Web résumés -- Hire a pro -- Web résumé do's and don'ts -- What to include in an e-portfolio -- Hyperlinks or hyperjinx? -- Using your Web résumé -- Marketing your Web résumé -- Getting on the blog bandwagon -- What to include in a blog -- Creating a blog -- Using RSS (really simple syndication) technology -- Marketing your blog -- Scannable résumés -- Scannable résumé do's and don'ts -- Applicant-tracking systems : what happens after you e-mail or post your résumé? -- Positive aspects of applicant-tracking technology -- Negative aspects of applicant-tracking technology -- Conflicting advice -- Résumés of the future -- Top 10 technology tips for e-résumés, e-portfolios, and blogs --

Subjects: Résumés (Employment); Community Foundation of Western North Carolina;

Available copies: 5 / Total copies: 15

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Resume magic : trade secrets of a professional resume writer / by Whitcomb, Susan Britton,1957-(CARDINAL)654339;

Subjects: Résumés (Employment);

Available copies: 4 / Total copies: 4

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Reśume ḿagic : trade secrets of a professional reśume ẃriter / by Whitcomb, Susan Britton,1957-(CARDINAL)654339;

Subjects: Résumés (Employment);

Available copies: 1 / Total copies: 2

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