Search results for [Deployment (Strategy)] at NC Cardinal

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Mr. memory & other poems / by Levin, Phillis,1954-author.(CARDINAL)770402;

"An intimate, richly textured new collection from Phillis Levin, a poet whose work "shimmers with gracefulness" (David Baker) Phillis Levin's fifth collection of poems encompasses a wide array of styles and voices while staying true to a visionary impulse sparked as much by the smallest detail as the most sublime landscape. From expansive meditation to haiku, in ode and epistle, dream sequence and elegy, Levin's new poems explore motifs deeply social and historical, personal and metaphysical. Their various strategies deploy the sonic powers of lyric, the montage techniques of cinema, and the atavistic energies of the oral tradition. Throughout this volume, the singularity of person, place, and thing--and the plurality of our experience--assert their uncanny presence: an ash on a crackling log, a character from Alfred Hitchcock's The 39 Steps, a burgundy scarf, an x-ray of Bruegel's "Massacre of the Innocents," and a demitasse cup from Dresden are all woven into a collection by turns rhapsodic and ironic, caustic and incantatory. The pre-Socratic mathematician Zeno facing the riddle of an ordinary day; a cloudbank of silence; a pair of second-hand shoes bought for Anne Frank; two crows at play above the peak of a mountain; a dot flickering on the horizon: intimate and philosophical, these poems unveil the metamorphic properties of mind and nature"--Includes bibliographical references (pages 75-77).

Subjects: Poetry.; American poetry;

Available copies: 2 / Total copies: 2

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Digital marketing all-in-one / by Diamond, Stephanie,author.(CARDINAL)490048;

Develop and refine your comprehensive online marketing plan. With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.Introduction -- Creating your digital marketing strategy -- Understanding the importance of the customer experience -- Marketing using Artificial Intelligence (AI) -- Dipping into content creation -- Implementing channel promotions -- Targeting your work with influencers -- Meta/Facebook/Instagram marketing -- Deploying other social media -- Analyzing data for success.

Subjects: Internet marketing.;

Available copies: 5 / Total copies: 6

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Aristotle and an aardvark go to Washington : understanding political doublespeak through philosophy and jokes / by Cathcart, Thomas,1940-(CARDINAL)481836; Klein, Daniel M.,1939-(CARDINAL)515101;

The tricky talk strategy: Misleading with doublespeak -- The "So's you mother" strategy: Misleading by getting personal -- The fancy footwork strategy: Misleading with informal fallacies -- The Star Trek strategy: Misleading by creating an alternate universe -- Extra credit: Misleading with way twisty formal fallacies -- The debates: Misleading by fabrication (ours).Thomas Cathcart and Daniel Klein, authors of the national bestseller Plato and a Platypus Walk into a Bar, aren?t falling for any election year claptrapānd they don?t want their readers to either! In Aristotle and an Aardvark Go to Washington, our two favorite philosopher-comedians return just in time to save us from the double-speak, flim-flam, and alternate reality of politics in America. Deploying jokes and cartoon as well as the occasional insight from Aristotle and his peers, Cathcart and Klein explain what politicos are up to when they state: ?The absence of evidence is not the evidence of absence.? (Donald Rumsfeld), ?It depends on what the meaning of the word īs? is.? (Bill Clinton), or even, ?We hold these truths to be self-evident?? (Thomas Jefferson, et al). Drawing from the pronouncements of everyone from Caesar to Condoleeza Rice, Genghis Kahn to Hillary Clinton, and Adolf Hitler to Al Sharpton. Cathcart and Klein help us learn to identify tricks such as ?The Texas Sharpshooter Fallacy? (non causa pro causa) and the ?The Fallacy Fallacy? (argumentum and logicam). Aristotle and an Aardvark is for anyone who ever felt like the politicos and pundits were speaking Greek. At least Cathcart and Klein provide the Latin name for it (raudatio publica)!

Subjects: Humor.;

Available copies: 2 / Total copies: 2

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Fighting phishing : everything you can do to fight social engineering and phishing / by Grimes, Roger A.,author.; Just, John N.,author.;

Includes bibliographical references and index."Fighting Phishing: Everything You Can Do To Fight Social Engineering and Phishing serves as the ideal defense against phishing for any reader, from large organizations to individuals. Unlike most anti-phishing books, which focus only on one or two strategies, this book discusses all the policies, education, and technical strategies that are essential to a complete phishing defense. This book gives clear instructions for deploying a great defense-in-depth strategy to defeat hackers and malware. Written by the lead data-driven defense evangelist at the world's number one anti-phishing company, KnowBe4, Inc., this guide shows you how to create an enduring, integrated cybersecurity culture"--

Subjects: Computer security.; Electronic mail messages; Phishing;

Available copies: 1 / Total copies: 1

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Strategic planning for coalition warfare / by Matloff, Maurice,1915-1993.(CARDINAL)147067; Snell, Edwin Marion.(CARDINAL)223424;

Includes bibliographical references.[Volume 1], 1941-1942. The war plans -- German victories and American plans: May 1940-January 1941 -- British-American plans: January-November 1941 -- The showdown with Japan: August-December 1941 -- The first full dress debate over strategic deployment: December 1941-January 1942 -- Army deployment and the War against Japan: December 1941-March 1942 -- Army deployment in the Pacific and Grand Strategy: January-March 1942 -- The principle of concentration in the British Isles -- Prior claims versus Bolero: April 1942 -- Decisions in favor of a "second front": May 1942 -- Future plans and current operations: June 1942 -- The elimination of the alternatives: July-August 1942 -- The interpretation of CCS 94: August 1942 -- Counting the costs of Torch: August-November 1942 -- British and American plans and Soviet expectations -- Strategic inventory: December 1942 -- After Torch -- World War, 1939-1945.[Volume 2], 1943-1944. Introduction: The basis of strategy -- Casablanca: beginning of an era: January 1943 -- Advance in the Mediterranean: January-May 1943 -- The search for a formula -- Mounting pressure in the Pacific and Far East: January-May 1943 -- The new look in strategic planning -- The Trident Conference: new pattens, May 1943 -- From Husky to Avalanche, May-Mid-August, 1943 -- Crossraods in the European War -- Current plans and future operations in the War against Japan: June-August 1943 -- Quadrant: shaping the patterns: August 1943 -- "The Mediterranean Again": August-November 1943 -- Strategy and command in the War against Germany -- British-American plans and Soviet expectations: August-November 1943 -- Strategic strands in the War against Japan: August-November 1943 -- Final rehearsals en route to Cairo -- Cairo-Tehran: a goal is reached: November-December 1943 -- Strategic inventory 1943 -- Concentration for the big blow: January-May 1944 -- The second front and the secondary war; the CBI: January-May 1944 -- The second front and the secondary war: the Pacific: January-May 1944 -- The promise of military victory: D-Day to September 1944 -- Political shadows -- Octagon: end of an era -- Epilogue -- Appendixes.A description of wartime national planning and military strategy as they affected the missions and dispositions of the U.S. Army in the defensive phase of coalition warfare. The midwar international conferences are covered in detail.

Subjects: World War, 1939-1945.; Strategy.;

Available copies: 2 / Total copies: 3

On-line resources: Suggest title for digitization;

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Outmarket the competition : advanced marketing tactics to drive growth and profitability / by Doyle, Nick,Author(DLC)nb2013017913;

Includes bibliographical references (pages 241-249) and index.The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.   Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can't increase sales--their channels and budgets are maxed out. To meet today's challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.       In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework," which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously.       You will learn to recalculate marketing budgets to reflect the realities of customer lifetime value; select channels and maximize efficiencies for integrated performance marketing campaigns; deploy AI and machine learning tools to enhance efficiency, performance, and insights; beat the competition and grow market share!       If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company--one of expanded reach, optimized spending, and maximized profits. .

Subjects: Handbooks and manuals; Informational works; Marketing; Marketing; Marketing;

Available copies: 1 / Total copies: 1

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Six sigma : the breakthrough management strategy revolutionizing the world's top corporations / by Harry, Mikel J.(CARDINAL)369800; Schroeder, Richard(Richard R.)(CARDINAL)659457;

Includes bibliographical references (pages 285-289 and index)

Subjects: Production management.; Quality control; Production; Qualité;

Available copies: 2 / Total copies: 3

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The science of plants : inside their secret world / by Ambrose, Jamie(Author of nature books for children)(CARDINAL)429780; Bayton, Ross.(CARDINAL)426639; Candeias, Matt.(CARDINAL)851362; Douglass, Megan.(CARDINAL)484883; Fewster, Helen.(CARDINAL)806195; Gerhard, Karyn.(CARDINAL)426969; Jose, Sarah.(CARDINAL)798939; Mikolajski, Andrew.(CARDINAL)534389; Ripley, Esther.(CARDINAL)687634; Summers, David(Writer on natural history); DK Publishing, Inc.(CARDINAL)317714; Royal Botanic Gardens, Kew.(CARDINAL)147486; Smithsonian Institution.(CARDINAL)141176;

"Explore the intricate inner workings of the plant kingdom--where seeds become shoots, and flowers become fruits--with this spectacular introduction to botany and how plants work. Stunning photography and engaging text combine to explain the intimate secrets of both the familiar and exotic, from roses and lilies to rainforest orchids, mangroves, and cacti. Discover how plants in scorching deserts, on frozen mountain peaks, and along coastal shores adapt to the challenging conditions in which they grow. Learn how roots and leaves provide food and energy, and how plants deploy extraordinary strategies to protect their precious resources from animals and insects--from bristly stems, thorny branches, and sticky resin to chemical messages designed to attract help from other creatures. Chapters on roots, stems and branches, leaves, flowers, and seeds and fruits ensure that every part of the plant is thoroughly explored. Meet plants with leaves that eat meat, flowers that use color and scent to communicate with their pollinators, and trees that withstand hurricanes, as well as seeds and fruits designed to travel phenomenal distances to fertile ground. To complete the picture, there is a detailed catalog of more than 70 significant plant families--from onions and orchids to tree ferns, horsetails, and club mosses--together with a full list of all the families in the plant kingdom."

Subjects: Illustrated works.; Botanical illustration.; Botany; Plants; Plants;

Available copies: 6 / Total copies: 6

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Giving done right : effective philanthropy and making every dollar count / by Buchanan, Phil,author.;

Includes bibliographical references and index.Author's note -- Foreword / by Darren Walker -- Introduction-it's not your business : why giving is a challenge like no other -- Nonprofits and their unsung American heroes -- So many ways to give -- A tough balance : choosing your goals -- Strategy done right: achieving your goals -- Essential partners : selecting and working with nonprofits -- No easy answers : assessing performance -- Deploying all the tools -- Conclusion-a virtuous cycle of good -- Giving resources -- Acknowledgments -- Notes -- Index.

Subjects: Charities;

Available copies: 1 / Total copies: 1

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The Pentagon papers; the Defense Department history of United States decisionmaking on Vietnam. by United States.Department of Defense.(CARDINAL)139186;

VOL. 1: Introduction by U.S. Senator Mike Gravel -- Letter of Transmittal by Leslie H. Gelb -- 1. Background to the conflict, 1940-1950 -- 2. U.S. involvement in the Franco-Viet Minh War, 1950-1954 -- 3. The Geneva conference -- 4. U.S. and France in Indochina, 1950-1956 -- 5. Origins of the insurgency in South Vietnam, 1954-1960 -- VOL. 2: 1. The Kennedy commitments and programs, 1961 -- 2. The strategic hamlet program, 1961-1963 -- 3. Phased withdrawal of U.S. forces, 1962-1964 -- 4. The overthrow of Ngo Dinh Diem, May-November 1963 -- 5. US-GVN relations, 1964-1967 -- 6. The advisory build-up, 1961-1967 -- 7. Re-emphasis on pacification, 1965-1967 -- VOL. 3: 1. U.S. programs in South Vietnam, November 1963-April 1965 -- 2. Military pressures against North Vietnam, Febrary 1964-January 1965 -- 3. The air war in North Vietnam: Rolling Thunder begins, February-June, 1965 -- 4. American troops enter the ground war, July 1965 -- VOL. 4: 1. The air war in North Vietnam, 1965-1968 -- 2. U.S. ground strategy and force deployments, 1965-1968. [At the end of each volume is a collection of documents, a section entitled "Justification of the War--Public Statements", and a glossary] -- Vol. 5: Critical essays, edited by Noam Chomsky and Howard Zinn, and an index to v. 1-4.

Subjects: Vietnam War, 1961-1975.;

Available copies: 5 / Total copies: 5

On-line resources: Suggest title for digitization;

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