Search:

Results 11 to 20 of 345 | « previous |

Small data : the tiny clues that uncover huge trends / by Lindstrom, Martin,1970-author.(CARDINAL)672640;
Includes bibliographical references (pages 235-239) and index.Foreword / Chip Heath -- Fanning desire: How Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness: Transforming the future of how we shop for food -- The united colors of India: Selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) -- How horses, shirt collars, and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream: How selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread: Charred paper, toy cars, and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes: Incorporating small data into your business and life.Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.
Subjects: Consumer behavior.; Branding (Marketing);
Available copies: 7 / Total copies: 9
unAPI

The Popcorn report : Faith Popcorn on the future of your company, your world, your life. by Popcorn, Faith.(CARDINAL)361612;
Subjects: Business forecasting.; Consumer behavior;
Available copies: 1 / Total copies: 2
unAPI

How to sell : recipes for retail : the fine art of getting just the right mix of ingredients to delight customers / by Hoerner, John,author.;
Subjects: Marketing.; Consumer behavior.; Retail trade.;
Available copies: 1 / Total copies: 1
unAPI

The science of shopping : how psychology and innovation create a winning retail strategy / by Hardcastle, Kate(Consumer behavior expert),author.;
Includes bibliographical references and index.The evolution of retail: From high-street store to online marketplace -- The psychology of shopping -- Mastering the digital landscape of e-commerce -- Redefining retail in the age of technology -- Retail spaces, evolving places -- Roll up, roll up! This is retail theatre -- The art of shopping perception -- Goldilocks and the pricing strategy: Finding a price point that's just right -- Mastering promotional strategies to boost sales -- It's time for you to check out..."In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide"-- Provided by publisher.
Subjects: Retail trade.; Consumer behavior.; Customer relations; Shopping.;
Available copies: 1 / Total copies: 1
unAPI

Why we buy : the science of shopping / by Underhill, Paco.(CARDINAL)655226;
Subjects: Marketing research.; Consumer behavior.; Shopping.;
Available copies: 3 / Total copies: 5
unAPI

Hooked : how to build habit-forming products / by Eyal, Nir.(CARDINAL)407928; Hoover, Ryan(Ryan K.),author.(CARDINAL)787607;
Includes bibliographical references (pages 225-242).
Subjects: New products.; Consumer behavior.; Consumers' preferences.;
Available copies: 1 / Total copies: 1
unAPI

"Are they selling her lips?" : advertising and identity / by Moog, Carol.(CARDINAL)774860;
Subjects: Advertising; Consumer behavior.;
Available copies: 1 / Total copies: 1
unAPI

Why people buy things they don't need : understanding and predicting consumer behavior / by Danziger, Pamela N.(CARDINAL)541944;
Includes bibliographical references (pages 276-277) and index.
Subjects: Consumer behavior.; Consumers; Marketing research.;
Available copies: 1 / Total copies: 1
unAPI

Beyond mind games : the marketing power of psychographics / by Piirto, Rebecca,1958-(CARDINAL)203912;
Subjects: Advertising; Marketing research.; Consumer behavior.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
unAPI

A life less throwaway : the lost art of buying for life / by Button, Tara,author.(CARDINAL)418054;
Includes bibliographical references and index."With the whole world trying to convince us to spend our way to happiness, we've been left cluttered, stressed, and unfulfilled. Tara Button, founder of BuyMeOnce, is at the forefront of the global movement to change the way we shop and live forever. Tara advocates a life of mindful buying that celebrates what lasts, giving you exercises that help you curb impulses, ignore trends, and discover your true style" -- Amazon.com.
Subjects: Simplicity.; Consumer behavior.; Consumer education.; Quality of products.;
Available copies: 5 / Total copies: 6
unAPI

Results 11 to 20 of 345 | « previous |