Search:

Results 31 to 40 of 1,025 | « previous |

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / by Rowles, Daniel.(CARDINAL)405081;
Includes bibliographical references (pages 255-262) and index.Machine generated contents note: List of figures -- Foreword -- AcknowledgementsIntroductionPart One Mobile marketing in perspective01 Introduction02 Understanding the mobile consumer -- Technology for the sake of technology -- User journey and context -- Mobile and multi-channel marketing -- User journey examples -- Local intent -- Content marketing -- The stages of the user journey -- Value proposition and user journey03 Technology change and adoption -- Forty years of radical change -- Integrated devices -- Smartphone adoption -- Global variations -- Benchmarking marketing activity04 Disruption and integration -- The death of in-store retail -- Convenience, choice and transparency -- Business culture -- Single customer view -- Next step: marketing automation -- Mobile as a change enabler05 Devices, platforms and technology: why it doesn't matter -- Mobile-compatible is not mobile-optimized -- Technology challenges -- Audience segmentation -- Frictionless technology06 Mobile statistics summary -- Breakdown of regions -- Smartphone adoption levels -- Mobile broadband subscriptions -- Breakdown of mobile operating systems worldwide -- QR codes, NFC and other technologies -- Mobile social media usage by region07 The future of mobile marketing -- Exponential development -- Technology as an enabler -- The near future -- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08 Introduction09 Mobile sites and responsive design -- Start with the fundamentals -- Mobile site options -- Mobile design principles: mobile sites vs desktop sites -- Technology and jargon in perspective -- What responsive design really means -- The 3-step quick and dirty guide to a responsive website -- A user-centred approach to mobile -- Mobile sites: conclusions10 How to build an app -- Bolstering value proposition -- The app-building process -- Specification and wireframing -- Interaction and visual design -- Technical development and testing -- App store submission -- App marketing -- App maintenance -- Customer support -- Freelancers vs agencies -- Native apps vs web apps -- Platform wars -- Building an app: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience -- Informing your social media approach -- Real-world integration sharing -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12 Mobile search -- Defining mobile search -- Desktop vs mobile results -- Search engine optimization (SEO) -- Link building -- Mobile SEO: conclusions -- Paid search -- PPC fundamentals -- PPC considerations -- Working with PPC agencies -- Mobile SEO and PPC working together -- Mobile search: conclusions13 Mobile advertising -- Mobile advertising objectives -- App advertising -- Ad networks vs media owners -- Targeting options -- Creative options -- Mobile ad features -- Ad reporting and analytics -- Mobile advertising: conclusions14 Augmented reality (AR) and real-world integration -- Adoption levels -- Location-based services -- Location check-ins15 Quick Response (QR) codes -- QR codes in perspective -- Practical applications -- QR code adoption -- The most important thing to understand about QR codes -- Making your QR code beautiful -- Practical guide to using QR code in the real world -- The future of QR codes -- QR codes: conclusions16 Near field communication (NFC) -- The early NFC elephant in the room -- NFC adoption -- Mobile payments -- The internet of things17 Short messaging service (SMS) -- SMS is personal -- Types of SMS communications -- SMS short codes -- SMS app links -- SMS: conclusions18 Mobile analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-Channel Funnels -- App-specific reports -- Tracking codePart Three Mobile marketing checklists19 Introduction20 Checklists -- Mobile marketing strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21 Conclusions -- References."Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits"--
Subjects: Internet advertising.; Internet marketing.; Mobile commerce.; Mobile communication systems.; Telemarketing.;
Available copies: 2 / Total copies: 2
unAPI

Whiplash : how to survive our faster future / by Itō, Jōichi,1966-author.(CARDINAL)550530; Howe, Jeff,1970-author.(CARDINAL)559282;
Includes bibliographical references (pages 265-312).Introduction -- Emergence over authority -- Pull over push -- Compasses over maps -- Risk over safety -- Disobedience over compliance -- Practice over theory -- Diversity over ability -- Resilience over strength -- Systems over objects -- Conclusion."The future," as the author William Gibson once noted, "is already here. It's just unevenly distributed." WHIPLASH is a postcard from that future. The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, just as billions of strangers around the world are suddenly just one click or tweet or post away from each other. When these two revolutions joined, an explosive force was unleashed that is transforming every aspect of society, from business to culture and from the public sphere to our most private moments. Such periods of dramatic change have always produced winners and losers. The future will run on an entirely new operating system. It's a major upgrade, but it comes with a steep learning curve. The logic of a faster future oversets the received wisdom of the past, and the people who succeed will be the ones who learn to think differently. In WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period. From strategically embracing risks rather than mitigating them (or preferring "risk over safety") to drawing inspiration and innovative ideas from your existing networks (or supporting "pull over push"), this dynamic blueprint can help you rethink your approach to all facets of your organization.
Subjects: Massachusetts Institute of Technology. Media Laboratory.; Technological innovations; Technological innovations; Technology and civilization.; Digital communications;
Available copies: 27 / Total copies: 30
unAPI

World wide mind : the coming integration of humanity, machines and the internet / by Chorost, Michael.(CARDINAL)470837;
MARCIVE 4/04/11Includes bibliographical references (pages 223-230) and index.Prologue: A dead Blackberry - The push-pull dynamic of evolution -- What does it mean to "read a mind"? -- The physics of the mind -- The most intimate interface -- Your brain is more complex than a galaxy -- The most disconnected man in the world -- Breaking the internet addiction -- The counterclockwise mouse -- The most connected man in the world -- The future of individuality -- How could the world wide mind become self-aware? -- Childhood's beginning.
Subjects: Computational neuroscience.; Brain mapping; Interpersonal communication; Thought and thinking.; Telepathy.; Internet.;
Available copies: 1 / Total copies: 1
unAPI

The control revolution : technological and economic origins of the information society / by Beniger, James R.(James Ralph),1946-2010.;
Bibliography: pages 439-476.
Subjects: Communication; Information storage and retrieval systems; Computers and civilization.;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
unAPI

Superbloom : how technologies of connection tear us apart / by Carr, Nicholas G.,1959-author.(CARDINAL)119995;
Includes bibliographical references (pages 235-254) and index.From the author of The Shallows, a bracing exploration of how social media has warped our sense of self and society. From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us. A celebrated commentator on the human consequences of technology, Nicholas Carr reorients the conversation around modern communication, challenging some of our most cherished beliefs about self-expression, free speech, and media democratization. He reveals how messaging apps strip nuance from conversation, how "digital crowding" erodes empathy and triggers aggression, how online political debates narrow our minds and distort our perceptions, and how advances in AI are further blurring the already hazy line between fantasy and reality. Even as Carr shows how tech companies and their tools of connection have failed us, he forces us to confront inconvenient truths about our own nature. The human psyche, it turns out, is profoundly ill-suited to the "superbloom" of information that technology has unleashed. With rich psychological insights and vivid examples drawn from history and science, Superbloom provides both a panoramic view of how media shapes society and an intimate examination of the fate of the self in a time of radical dislocation. It may be too late to change the system, Carr counsels, but it's not too late to change ourselves.
Subjects: Informational works.; Mass media; Communication; Communication and technology.; Social media and society.; Digital media; Interpersonal communication.; Interpersonal relations.; Technological innovations; Technology and civilization; Internet; Internet; Technology;
Available copies: 15 / Total copies: 21
unAPI

Scholarship in the digital age : information, infrastructure, and the Internet / by Borgman, Christine L.,1951-(CARDINAL)325376;
Includes bibliographical references (pages 267-319) and index.Scholarship at a crossroads -- Building the scholarly infrastructure -- Embedded everywhere -- The continuity of scholarly communication -- The discontinuity of scholarly publishing -- Data : input and output of scholarship -- Building an infrastructure for information -- Disciplines, documents, and data -- The view from here."In Scholarship in the Digital Age, Christine Borgman explores the technical, social, legal, and economic aspects of the kind of infrastructure that we should be building for scholarly research in the twenty-first century." "Borgman describes the roles that information technology plays at every stage in the life cycle of a research project and contrasts these new capabilities with the relatively stable system of scholarly communication, which remains based on publishing in journals, books, and conference proceedings. Analyzing scholarly practices in the sciences, social sciences, and humanities, Borgman compares each discipline's approach to infrastructure issues. In the process, she challenges the many stakeholders in the scholarly infrastructure--scholars, publishers, libraries, funding agencies, and others--to look beyond their own domains to address the interaction of technical, legal, economic, social, political, and disciplinary concerns. Scholarship in the Digital Age will provoke a conversation among all who depend on a rich and robust scholarly environment."--Jacket.
Subjects: Communication in learning and scholarship; Scholarly electronic publishing.; Information technology.; Learning and scholarship;
Available copies: 1 / Total copies: 1
unAPI

Eagle eye [videorecording] ; Super 8. by Abrams, J. J.(Jeffrey Jacob),1966-ausprodrt.(CARDINAL)535321; Basso, Gabriel,1994-act.; Brandon, Maryann.flm.; Burk, Bryan,1968-pro.(CARDINAL)813960; Caruso, D. J.(CARDINAL)340030; Chandler, Kyleact.(CARDINAL)787080; Chiklis, Michael,1963-; Courtney, Joel,1996-act.; Crowley, Patrick Timothy.(CARDINAL)857275; Dawson, Rosario.(CARDINAL)341239; Eldard, Ron,1964-act.; Embry, Ethan,1978-; Emmerich, Noahact.(CARDINAL)344057; Fanning, Elle,1998-act.(CARDINAL)346590; Fong, Larry.cng.(CARDINAL)848876; Giacchino, Michaelcmp.(CARDINAL)547663; Glenn, John.(CARDINAL)765692; Griffiths, Riley.act.; Kurtzman, Alex.(CARDINAL)479884; LaBeouf, Shia,1986-(CARDINAL)543304; Lee, Ryan,1996-act.; Mackie, Anthony,1979-; Markey, Mary Jo.flm.; McDermott, Dan.; Mills, Zach,1995-act.(CARDINAL)849624; Monaghan, Michelle.(CARDINAL)342900; Orci, Roberto.(CARDINAL)549461; Riedel, Guy.pro.; Spielberg, Steven,1946-pro.(CARDINAL)148835; Thornton, Billy Bob.(CARDINAL)638288; Whist, Martin.ard.; Amblin Entertainment (Firm)(CARDINAL)355000; Bad Robot (Firm)(CARDINAL)815184; DreamWorks Home Entertainment (Firm)(CARDINAL)536045; DreamWorks Pictures (1994-2006)(CARDINAL)340063; Paramount Pictures Corporation.(CARDINAL)141482;
Eagle eye (2008, 117 min.): Shia LaBeouf, Michelle Monaghan, Rosario Dawson, Michael Chiklis, Anthony Mackie, Ethan Embry, Billy Bob Thornton.Super 8 (2011, 111 min.): Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee, Zach Mills.Eagle eye: strangers are ripped from their ordinary lives when they are "activated" as part or a high-tech assassination plot. Through blistering chases and shocking twists they try to escape but where do you go when the enemy is everywhere? -- Super 8: tells the story of six friends who witness a train wreck while making a super 8 movie, only to discover that something unimaginable escaped during the crash. They soon discover that the only thing more mysterious than what it is, is what it wants.Both films are PG-13 for intense sequences of action and vioence, and for language and some drug use.DVD. Widescreen enhanced for 16:9 TVs.
Subjects: DVD-Video discs.; Action and adventure films; Feature films; Fiction films.; Films for people with visual disabilities; Science fiction films.; Thrillers (Motion pictures); Video recordings for people with visual disabilities; Video recordings for the hearing impaired; Aliens; Amateur films; Artificial intelligence; Attempted assassination; Communication and technology; Friendship; High technology; Human-alien encounters; Railroad accidents; Strangers;
Available copies: 1 / Total copies: 1
unAPI

Virtual selling : a quick-start guide to leveraging video, technology, and virtual communication channels to engage remote buyers and close deals fast / by Blount, Jeb,author.;
Includes bibliographical references (pages 349-358) and index."A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles."--
Subjects: Selling.; Sales management; Selling;
Available copies: 1 / Total copies: 1
unAPI

Emerging issues in the electronic environment : challenges for librarians and researchers in the sciences / by Miller, Jeannie P.(CARDINAL)276189;
Includes bibliographical references and index.Scientific communication : new roles and new players / Julie M. Hurd -- Too important to be left to chance : serendipity and the digital library / Elizabeth B. Cooksey -- For better or for worse : the joys and woes of e-journals / Linda L. Eells -- Scan it and they will come-- but will they cite it? / Michael Fosmire -- The use of online supplementary material in high-impact scientific journals / Thomas Schaffer, Kathy M. Jackson -- Challenges and opportunities for bibliometrics in the electronic environment : the case of the proceedings of the Oklahoma Academy of Science / Tony L. Bremholm -- Information overload : keeping current without being overwhelmed / Patrick Sullivan -- The impact of electronic bibliographic databases and electronic journal articles on the scholar's information seeking behavior and personal collection of "reprints" / Robert B. McGeachin -- Biology databases for the new life sciences / Katherine S. Chiang -- Map and spatial data acquisitions in the electronic age / Joanne M. Perry -- The virtual patron / Lesley M. Moyo -- Webinar technology : application in libraries / Karen J. Docherty, Angi Herold Faiks -- Preserving digital libraries : determining "what?" before deciding "how?" / Jean Marie Deken.
Subjects: Science and technology libraries; Science; Technology; Libraries; Electronic journals.; Digital libraries.; Communication in science;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
unAPI

Teen's guide to face to face connections in a screen-to-screen world : 40 tips to meaningful communication / by McKee, Jonathan R.(Jonathan Ray),1970-author.(CARDINAL)671613; McKee, Alyssa,author.;
"Author and youth culture expert Jonathan McKee and daughter Alyssa McKee uncover 40 random realizations they've discovered over the last five years aimed at helping young adults navigate face-to-face communication in a screen-to-screen world"--
Subjects: Young adult literature.; Conversation.; Interpersonal communication.; Oral communication.; Young adult literature.; Information technology; Internet and teenagers; Online social networks; Teenagers;
Available copies: 4 / Total copies: 5
unAPI

Results 31 to 40 of 1,025 | « previous |