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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reading your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Social media and your targeted audience -- 5. Blogs : tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral : the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Growing your business : how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom : a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen.Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 16 / Total copies: 20
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / by Scott, David Meerman.(CARDINAL)278061;
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; updated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher.
Subjects: Internet marketing.; Public relations.;
Available copies: 1 / Total copies: 1
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / by Scott, David Meerman.(CARDINAL)278061;
Subjects: Internet marketing.; Public relations.;
Available copies: 1 / Total copies: 3
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Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now / by Scott, David Meerman.(CARDINAL)278061; Scott, David Meerman.Real-time marketing & PR.;
"Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!"--
Subjects: Internet marketing.; Public relations.;
Available copies: 1 / Total copies: 2
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.(CARDINAL)278061;
"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsâ€all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PRA has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Most notably, the eighth edition addresses how the pandemic has changed marketing and PR, including examples and stories about virtual events and remote marketing strategies. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Use web-based communication technologies to their fullest potential. Gain valuable insights through compelling case studies and real-world examples. Take advantage of marketing opportunities on platforms like TikTok and Clubhouse The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes"--The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Social media and your targeted audience -- The content-rich website -- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing and PR -- You are what you publish: Building your marketing and PR plan -- Growing your business: How marketing and PR drive sales -- Strategies for creating awesome content -- How to write for your buyers -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and your buyers -- Audio content via podcasting and social audio -- How to use news releases to reach buyers directly -- Your newsroom: A front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen.
Subjects: Internet marketing.; Internet in public relations.; Marketing sur Internet.; Internet dans les relations publiques.;
Available copies: 1 / Total copies: 2
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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now / by Scott, David Meerman.(CARDINAL)278061;
1: Revolution time -- Grow your business now -- Speed versus sloth: dispatches from the front -- Laying down some real-time law -- Real-time attitude -- Too big to succeed? -- Engage the media at their convenience -- Crisis communications and the media -- What are people saying about you this instant? -- 2: Connect with your market -- Real-time customer connection -- Going mobile, real time is all the time -- They want it immediately -- 3: Grow your business now -- Let them communicate ... now -- How your Web site become a real-time machine -- Make the sale -- Business at the speed of now.Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It?s a real-time world now, and if you?re not engaged, then you?re on your way to marketplace irrelevance. ?Real time? means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It?s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it?s when businesses see an opportunity and are the first to act on it.aught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don?t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.
Subjects: Internet marketing.; Public relations.;
Available copies: 1 / Total copies: 1
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Scale for success : expert insights into growing your business / by Cavelle, Jan,Author(DLC)no2021082492;
'Both inspires and exposes the challenge of making it big.' - Financial Times. All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business - turning it into an enduring success - it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.
Subjects: Business enterprises; Success in business.; Entrepreneurship.;
Available copies: 1 / Total copies: 1
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Results 1 to 7 of 7