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Sports media relations / by Buckley, James,Jr.,1963-(CARDINAL)345237;
Includes bibliographical references and index.Introduction by Al Ferrer -- Chapter 1. Getting started -- Chapter 2. Hard at work -- Chapter 3. Realities of the workplace -- Chapter 4. The nitty-gritty -- Further resources -- Series glossary -- Index.1010L
Subjects: Mass media and sports; Communication in sports; Sports;
Available copies: 3 / Total copies: 3
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Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits / by Levinson, Jay Conrad.(CARDINAL)138628; Gibson, Shane.(CARDINAL)501157;
The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan.
Subjects: Internet marketing.; Customer relations.; Social media; Social media.;
Available copies: 2 / Total copies: 2
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Modern media relations for nonprofits : creating an effective PR strategy for today's world / by Panepento, Peter,author.; Kerr, Antoinette G.,author.; Leroux Miller, Kivi,1969-writer of foreword.;
Includes bibliographical references (pages 155-157).Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work. Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted. This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.
Subjects: Internet marketing.; Nonprofit organizations.; Nonprofit organizations; Nonprofit organizations; Social marketing.; Social media.; Social media.;
Available copies: 1 / Total copies: 1
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I'm a fan : a novel / by Patel, Sheena,author.(CARDINAL)879081;
"Sheena Patel's incandescent first novel begins with the unnamed narrator describing her involvement in a seemingly unequal romantic relationship. With a clear and unforgiving eye, she dissects the behavior of all involved, herself included, and makes startling connections between the power struggles at the heart of human relationships and those of the wider world. I'm a Fan offers a devastating critique of class, social media, patriarchy's hold on us, and our cultural obsession with status and how that status is conveyed. In this unforgettable debut, Patel announces herself as a dynamic, commanding new voice in literature, capable of rendering a rollercoaster of emotions and experiences viscerally on the page. Sex, brutality, politics, work, art, tenderness, humor-Patel tackles them all while making the reader complicit in the inescapable trap of fandom that seems to define the modern condition."--
Subjects: Fiction.; Interpersonal relations; Social media; Stalking; Social media.;
Available copies: 5 / Total copies: 5
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The thank you economy / by Vaynerchuk, Gary.(CARDINAL)353786;
Includes bibliographical references.pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Subjects: Branding (Marketing); Customer relations.; Internet marketing.; Management.; Social media.; Social media.;
Available copies: 3 / Total copies: 3
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Public relations made easy / by Barnes, Roscoe,1961-(CARDINAL)836572; Entrepreneur Press.(CARDINAL)462711;
Includes bibliographical references (pages 115-120) and index.The 22 most common mistakes made in publicity campaigns -- The 13 essential tools for launching an effective publicity campaign -- 11 tips for crafting a slogan or unique sales message for your business -- 10 things you should know about press kits -- 5 simple steps to writing the ultimate press release -- 15 tips for handling the press interview -- 9 easy ways to beef up your web site for maximum exposure -- 8 important facts about publishing newsletters -- 10 quick tips for designing a promotional brochure -- 10 pointers for using tip sheets and articles for lasting exposure -- Proven ways to talk your way into the limelight -- 7 tips for a column for magazines, newletters, or your local newspaper -- 12 things you should know about writing and publishing books -- 12 cost-cutting ideas for promoting your message -- 7 exciting tips for collecting and using good testimonials -- 15 tips for launching an effective publicity campaign.
Subjects: Press releases.; Public relations.; Mass media and business.; Publicity.;
Available copies: 1 / Total copies: 1
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Those other women / by Moriarty, Nicola,author.(CARDINAL)630416;
When a private Facebook group that airs workplace secrets falls victim to a series of vindictive leaks, carefully concealed secrets and lies are exposed with devastating consequences.
Subjects: Psychological fiction.; Thrillers (Fiction); Mothers; Social media; Interpersonal relations; Mothers.; Social media.;
Available copies: 3 / Total copies: 3
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Going social : excite customers, generate buzz, and energize your brand with the power of social media / by Goldman, Jeremy.(CARDINAL)400767;
Includes bibliographical references and index.Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.
Subjects: Customer relations.; Internet marketing.; Online social networks.; Social marketing.; Social media.; Social media.;
Available copies: 5 / Total copies: 5
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Friendshipping [sound recording] the art of finding friends, being friends, and keeping friends / by Bane, Jenn,author,narrator.; Garritano, Trin,author,narrator.;
Read by the authors.Jenn Bane and Trin Garritano know that making and keeping friends as an adult is anything but simple. In this book, they share lessons and wit from their popular podcast for anyone who's feeling a little friendless or is trying navigate the challenging world of grown-up friendships.
Subjects: Audiobooks.; Self-help publications.; Friendship.; Interpersonal relations.; Social media and society.;
Available copies: 1 / Total copies: 1
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Your network is your net worth : unlock the hidden power of connections for wealth, success, and happiness in the digital age / by Gale, Porter.(CARDINAL)545367;
Includes bibliographical references (pages 273-278) and index.
Subjects: Social networks.; Online social networks.; Social media.; Interpersonal relations.; Success.; Social media.;
Available copies: 1 / Total copies: 2
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Results 1 to 10 of 3,141 |