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- Spooked espionage in corporate America / by Penenberg, Adam.; Barry, Marc.(CARDINAL)848162;
1300L- Subjects: Business intelligence.;
- Available copies: 1 / Total copies: 1
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- Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / by Penenberg, Adam L.(CARDINAL)433467;
Includes bibliographical references and index.An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.- Subjects: Electronic commerce.; New business enterprises; Online social networks.;
- Available copies: 1 / Total copies: 1
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Results 1 to 2 of 2