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- The rise of Major League Soccer : building a global giant / by Burton, Rick,author.; O'Reilly, Norm,1973-author.;
Includes bibliographical references (pages 213-216) and index."Discover the story behind Major League Soccer's rapid rise as it aims to compete with global football giants. Major League Soccer -- armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the successful hosting of the COPA America tournament in 2024, and the signing of the game's GOAT, Lionel Messi -- could become one of the world's giggest leagues and one capable of keeping credible company with European leagues such as EPL, La Liga, Serie A, Ligue 1, and Bundesliga in the next five years. Coinciding with the first-year launch of MLS's thirtieth team in San Diego and the 2025 FIFA Club World Cup in multiple MLS cities, The Rise of Major League Soccer presents dynamic charts along with insights from soccer experts including MLS commissioner Don Gerber as well as Mark Abbott, Kurt Badenhausen, Kathy Carter, Muralee Das, Jarrod Dillon, Scott French, Gary Hopkins, Gordon Kane, and Steven Mandis." --"In The Rise of Major League Soccer: Building a Global Giant, experienced sports business experts Rick Burton and Norm O'Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams attracting huge fan bases in the United States"--"In The Rise of Major League Soccer: Building a Global Giant, experienced sports business experts Rick Burton and Norm O'Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS's journey to becoming a global powerhouse." --- Subjects: Major League Soccer (Organization); Soccer;
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