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Out of the mountains : the coming age of the urban guerrilla / by Kilcullen, David.(CARDINAL)494823;
Includes bibliographical references (pages 295-330) and index.Machine generated contents note: -- Preface: Ambush in Afghanistan -- 1. Out of the Mountains -- 2. Future Cities, Future Threats -- 3. The Theory of Competitive Control -- 4. Conflict in Connected Cities."In Out of the Mountains, David Kilcullen, one of the world's leading experts on modern warfare, offers a groundbreaking look ahead at what may happen after the war in Afghanistan ends. It is a book about future conflicts and future cities, about the challenges and opportunities that four powerful megatrends are creating across the planet. And it is about what national governments, cities, communities and businesses can do to prepare for a future in which all aspects of human society-including, but not limited to, conflict, crime and violence-are rapidly changing. Kilcullen analyzes four megatrends--population growth, urbanization, coastal life, and connectedness-and concludes that future conflict is increasingly likely to occur in sprawling coastal cities, in underdeveloped regions of the Middle East, Africa, Latin America and Asia, and in highly networked, connected settings. He ranges across the globe, from Kingston to Mogadishu to Honduras to Benghazi to Mumbai. Mumbai exemplifies the trend: a coastal megacity, terrorists based in nearby Karachi exploited new forms of connectivity to direct a horrific terrorist attack. Kilcullen also offers a unified theory of "competitive control" that shows how non-state armed groups, drug cartels, street gangs, warlords--draw their strength from local populations, providing useful ideas for dealing with these groups and with diffuse social conflicts in general. But for many of the struggles we will face, he notes, there will be no military solution. We will need to involve local people deeply to address problems which neither outsiders nor locals alone can solve. These collaborations will interweave the insight only locals can bring, with outsider knowledge from fields such as urban planning, systems engineering, alternative energy technology, conflict resolution and mediation, and other disciplines. Deeply researched and compellingly argued, Out of the Mountains provides an invaluable roadmap to a future that will increasingly be crowded, urban, coastal, connected-and dangerous"--"Kilcullen analyzes four megatrends--population growth, urbanization, coastal life, and connectedness-and concludes that future conflict is increasingly likely to occur in sprawling coastal cities, in underdeveloped regions of the Middle East, Africa, Latin America and Asia, and in highly networked, connected settings. Kilcullen also offers a unified theory of "competitive control" that shows how non-state armed groups, drug cartels, street gangs, warlords--draw their strength from local populations, providing useful ideas for dealing with these groups and with diffuse social conflicts in general. But for many of the struggles we will face, he notes, there will be no military solution. We will need to involve local people deeply to address problems which neither outsiders nor locals alone can solve. These collaborations will interweave the insight only locals can bring, with outsider knowledge from fields such as urban planning, systems engineering, alternative energy technology, conflict resolution and mediation, and other disciplines"--
Subjects: Guerrilla warfare.; Urban warfare.; Low-intensity conflicts (Military science); Conflict management.; Non-governmental organizations.;
Available copies: 3 / Total copies: 3
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When the AK-47s fall silent : revolutionaries, guerillas, and the dangers of peace / by Brown, Timothy C.(Timothy Charles),1938-(CARDINAL)389629;
Includes bibliographical references (pages 301-304 and index.
Subjects: Biographies.; Conference papers and proceedings.; Personal narratives.; Conflict management; Counterrevolutionaries; Guerrillas; Guerrillas; Insurgency; Revolutionaries;
Available copies: 1 / Total copies: 1
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The guerrilla marketing handbook by Levinson, Jay Conrad.; Godin, Seth.;
Subjects: Handbooks and manuals.; Marketing; Small business;
Available copies: 2 / Total copies: 3
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Guerrilla marketing for the home-based business / by Levinson, Jay Conrad.(CARDINAL)138628; Godin, Seth.(CARDINAL)757050;
Subjects: Home-based businesses; Marketing.;
Available copies: 2 / Total copies: 2
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Guerrilla advertising : cost-effective techniques for small-business success / by Levinson, Jay Conrad.;
Subjects: Advertising; Small business;
Available copies: 2 / Total copies: 3
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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / by Levinson, Jay Conrad.(CARDINAL)138628; Levinson, Amy.(CARDINAL)482567; Levinson, Jeannie.(CARDINAL)482566;
Includes bibliographical references (pages [343]-356) and index.The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
Subjects: Advertising.; Advertising; Marketing.; Small business;
Available copies: 4 / Total copies: 6
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Guerrilla marketing for franchisees / by Levinson, Jay Conrad.(CARDINAL)138628; Woods, Todd.(CARDINAL)554881;
Subjects: Marketing.; Franchises (Retail trade); Small business; Small business;
Available copies: 1 / Total copies: 1
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Guerrilla marketing : secrets for making big profits from your small business / by Levinson, Jay Conrad.(CARDINAL)138628;
Subjects: Marketing.; Small business; Advertising.;
Available copies: 1 / Total copies: 2
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Guerrilla marketing research : marketing research techniques that can help any business make more money / by Kaden, Robert J.(CARDINAL)476175;
Subjects: Marketing research.; Small business;
Available copies: 1 / Total copies: 1
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Guerrilla marketing for a bulletproof career : how to attract ongoing opportunities in perpetually gut-wrenching times, for entrepreneurs, employees, and everyone in between / by Levinson, Jay Conrad.(CARDINAL)138628; Neitlich, Andrew.(CARDINAL)461639;
MARCIVE 5/02/11
Subjects: Marketing.; Marketing; Entrepreneurship.;
Available copies: 2 / Total copies: 3
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Results 1 to 10 of 36 |