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Public relations for school library media programs : 500 ways to influence people and win friends for your school library media center / by Flowers, Helen F.(CARDINAL)212894;
Includes bibliographical references and index.
Subjects: School libraries; Instructional materials centers;
Available copies: 1 / Total copies: 1
On-line resources: Suggest title for digitization;
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Trust me, I'm lying : confessions of a media manipulator / by Holiday, Ryan.(CARDINAL)400157;
Includes bibliographical references (pages 279-292) and index.You've seen it before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.--Back cover
Subjects: Marketing; Public relations; Social media; Social media.;
Available copies: 3 / Total copies: 3
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Trust me, I'm lying : the tactics and confessions of a media manipulator / by Holiday, Ryan.(CARDINAL)400157;
Includes bibliographical references.Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion.An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Subjects: Marketing; Public relations; Social media; Social media.;
Available copies: 3 / Total copies: 3
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The media relations department of Hizbollah wishes you a happy birthday : unexpected encounters in the changing Middle East / by MacFarquhar, Neil.(CARDINAL)474877;
Includes bibliographical references (pages 365-367) and index.The beachhead -- The return -- The good life -- Satellite TV -- Thanksgiving -- Fatwa! -- Talking about Jihad -- Police states -- Above the law -- Tribes -- Working in isolation -- The muslim brotherhood -- Arrested development -- Epilogue.
Subjects: Anecdotes.; Biographies.; MacFarquhar, Neil; Political culture; Social change;
Available copies: 2 / Total copies: 2
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Friendshipping : the art of finding friends, being friends, and keeping friends / by Bane, Jenn,author.; Garritano, Trin,author.; Wei, Jean,illustrator.;
On making friends: the basics -- On being friends: the common issues -- On being friends: the tricky stuff."With eight billion people in the world, why is it so hard to meet and make new friends? Making friends as an adult is not easy. Keeping friends isn't easy, either. There are legitimate obstacles in our way: we're busy, we're anxious, and too often, we're far away. Jenn Bane and Trin Garritano, hosts of the feel-good podcast Friendshipping, know this better than anyone, and they've distilled the heart of their show into this must-have book for anyone who is feeling a little lonely or lost in the challenging landscape of grown-up relationships. You'll learn how to make the journey from acquaintance to friend, why saying "Let's hang out sometime," is rarely an effective invitation, and why it's completely OK to unfollow your pal on social media. Illustrated throughout with Jean Wei's dynamic art, here are the tips and tools readers need to make new pals and improve the quality of existing friendships. Insightful, empathetic, and just a touch irreverent, the advice stresses practicality, self-forgiveness, and inclusivity, with scripts and step-by step guides for making and keeping friendships that are fulfilling, accepting, and lasting."--
Subjects: Self-help publications.; Friendship.; Interpersonal relations.; Social media and society.; Friendships.;
Available copies: 16 / Total copies: 18
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North Korea's hidden revolution : how the information underground is transforming a closed society / by Baek, Jieun,author.(CARDINAL)629510;
Includes bibliographical references (pages 245-252) and index.Immortal Gods: Why North Korea is such a Durable Regime -- Cracks in the System: an Information Revolution -- "Old School" Media: From Trader Gossip to Freedom Balloons -- The Digital Underground -- A New Generation Rising -- Implications, Predictions, and a Call to Action -- Appendix: How Remittances are sent to North Korea."One of the least understood countries in the world, North Korea has long been known for its repressive regime. Yet it is far from being an impenetrable black box. Media flows covertly into the country, and fault lines are appearing in the government's sealed informational borders. Drawing on deeply personal interviews with North Korean defectors from all walks of life, ranging from propaganda artists to diplomats, Jieun Baek tells the story of North Korea's information underground--the network of citizens who take extraordinary risks by circulating illicit content such as foreign films, television shows, soap operas, books, and encyclopedias. By fostering an awareness of life outside North Korea and enhancing cultural knowledge, the materials these citizens disseminate are affecting the social and political consciousness of a people, as well as their everyday lives"--Front jacket flap.
Subjects: Mass media; Mass media and culture; Popular culture; Mass media and international relations.; Mass media and propaganda.; Propaganda.;
Available copies: 4 / Total copies: 4
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The lonely century : how to restore human connection in a world that's pulling apart / by Hertz, Noreena,author.(CARDINAL)641891;
Includes bibliographical references (pages 255-352) and index.This is the lonely century -- Loneliness skills -- The lonely mouse -- The solitary city -- The contactless age -- Our screens, our selves -- Alone at the office -- The digital whip -- Sex, love, and robots -- The loneliness economy -- Coming together in a world that's pulling apart."An economist takes on the most urgent social issue of our time, exploring the evolution of the global loneliness crisis, the sweeping impact of social isolation during the coronavirus, and the opportunities a post-Covid world presents to reverse these trends-by finding new ways to reconnect with each other, our communities, and even our democracy. Even before the global pandemic brought terms like "social distancing" into the vernacular, loneliness was well on its way to becoming the defining trait of the twenty-first century. Today, nearly half of adults in the United States report feeling lonely, and more than twenty percent of millennials say they have "no friends at all." All around us, the fabric of community is unraveling. And technology isn't the lone culprit. Rather, the crisis stems from the dismantling of civic institutions, the radical reorganization of the workplace, mass urban migration, and decades of neoliberal policies that placed self-interest above the collective good. On one hand, the prolonged period spent under lockdown has accelerated these trends: from remote work to contactless commerce to the hollowing out of shared public spaces... "--
Subjects: Loneliness; Loneliness; Social media; Interpersonal relations.; Social media.;
Available copies: 5 / Total copies: 5
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The social media MBA : your competitive edge in social media strategy development & delivery / by Holloman, Christer.(CARDINAL)552773; Adeyeri, Eb.;
Machine generated contents note: pt. I Foundation -- 1. Quick Recap -- 2. Bridging the Social Media Gap -- pt. II Strategy Development -- 3. Inspiring and Facilitating Creativity -- 4. The Rise of Branded Content -- 5. Power of Integration -- 6. Intent is the New Demographic -- 7. Targeting the Easily Influenced Not the Highly Influential -- pt. III Strategy Delivery -- 8. Your Best Advocates -- 9. The Profit Manifesto -- 10. Social Media Business Engineering -- 11. Power Struggles of the Advocate Age -- pt. IV Case Studies -- 12. ARM -- 13. Aviva -- 14. Dell -- 15. Evans Cycles -- 16. GlaxoSmithKline -- 17. Kodak -- 18. Royal Philips Electronics -- 19. Sage -- pt. V The Future -- 20. The Ethnocentric Bias -- 21. Digital Dragons, Elephants and Tigers -- 22. Design Thinking and Social Media -- 23. God Technology."It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza, Director of Strategic Marketing; Aviva by Jan Gooding, Global Brand Director; Dell by Stuart Handley, Communications Director; Evans Cycles by Will Lockie, Head of Social Media; GlaxoSmithKlein (Ribena) by Verity Clifton, Brand Marketing Manager; Kodak by Madlen Nicolaus, Social Media Manager; Phillips by Hans Notenboom, Global Director B2B Online; Sage by Cath Sheldon, Online PR Specialist. There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions"--
Subjects: Branding (Marketing); Customer relations.; Information technology; Internet marketing.; Social media.; Social media.;
Available copies: 1 / Total copies: 1
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Out of touch : how to survive an intimacy famine / by Drouin, Michelle,author.;
Includes bibliographical references (pages 235-268) and index.Introduction: Contemplating the Future of Everything -- How to Survive a Pandemic -- How to Survive Childhood -- How to Survive Friendship -- How to Survive the Internet -- How to Survive Dating -- How to Survive Marriage -- How to Survive Growing Old -- Afterword."How modern technology is influencing how humans connect with each other, how it is creating gaps in need-fulfillment, and how genuine connections can be forged in a time where technology paradoxically creates both an abundance of opportunities for connection, but fewer opportunities for real intimacy"--
Subjects: Interpersonal relations; Intimacy (Psychology); Communication; Internet; Social media.; Social media.;
Available copies: 1 / Total copies: 1
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If you don't have anything nice to say / by Sales, Leila,author.(CARDINAL)343102;
When Winter Halperin gets caught saying the wrong thing online, her life explodes. All across the world, people know what she's done, and none of them will forgive her. With her friends gone, her future plans cut short, and her identity in shambles, Winter knows she messed up. But does that mean it's okay for people to send her hate mail and death threats? Did she deserve to lose all that she's lost? And is "I'm sorry" ever good enough?770L
Subjects: Young adult fiction.; Social media; Interpersonal relations; Conduct of life; Prejudices; Social media.;
Available copies: 2 / Total copies: 2
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