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Mad for ads : how advertising gets (and stays) in our heads / written by Erica Fyvie ; illustrated by Ian Turner.

Fyvie, Erica, 1973- (author.). Turner, Ian (Ian J.), (illustrator.).


"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- Provided by publisher.

Record details

  • ISBN: 9781525301315
  • ISBN: 1525301314
  • Physical Description: 64 pages : color illustrations ; 26 cm
  • Publisher: Toronto, ON : Kids Can Press Ltd., [2021].

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (page 62) and index.
Formatted Contents Note:
A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.
Target Audience Note:
830L Lexile
Subject: Advertising > Juvenile literature.
Advertising > Psychological aspects > Juvenile literature.
Genre: Informational works.
Illustrated works.

Available copies

  • 14 of 15 copies available at NC Cardinal. (Show)
  • 2 of 2 copies available at Fontana Regional Library.


  • 0 current holds with 15 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jackson County Public Library J659.1 F (Text) 39493109366999 Juvenile Nonfiction Available -
Marianna Black Library J659.1 F (Text) 39493109032658 Juvenile Nonfiction Available -